Kimberly Anderson Email & Phone Number

San Francisco, Ca, Us

Santa Clara, California, Us

Lead the global brand team, overseeing and responsible for managing, growing, and measuring AMD’s corporate brand currently worth $8.8B. Focused on positioning AMD as the leader in AI and high performance and adaptive computing. Spearheaded the critical integration and brand transition of Xilinx parent brand and product portfolio into the AMD master brand with the acquisition of Xilinx in 2022. Prior to the acquisition, served in a consulting capacity as the Director of Brand Strategy for Xilinx, reporting to the CMO and responsible for the pre-acquisition brand integration

San Francisco, California, Us

Founded marketing consulting practice to provide marketing and communications strategy, brand strategy and implementation, and interim marketing management services to emerging growth and technology-intensive companies. Areas of Expertise include:Head of Marketing- Provide interim and fractional marketing leadership serving as a full-stack marketer, crafting strategies and overseeing and implementing digital marketing, events, communications, campaigns, product marketing and demand generation programs to meet company business objectives. Manage budgets and report out to senior leadership on results.Product Marketing-Serve as interim product marketing, conducting market research, developing targeted positioning and messaging, buyer personas, GTM plans, sales enablement tools and product content and collateral.Content Marketing- Optimize content marketing programs and systems through content audits, buyer persona development and content mapping, content pipeline and calendaring, content development and leveraging of assets through content derivatives.Branding - Provide branding leadership throughout all touch points and initiatives. Complete brand research and analysis and provide recommendations, develop and manage brand architecture and product nomenclature, and develop and enforce brand strategy and guidelines. Serve as brand steward to ensure consistency and integrity of the brand across all marketing and communication initiatives.Spearhead strategic marketing and integrated communications initiatives to boost lead generation and revenue growth, inspire customer satisfaction and loyalty, and revitalize/enhance brand for multiple, high-profile clients and entrepreneurial ventures.Representative clients include: AMD, Xerox Corporation, Hewlett Packard, Nokia, Keysight Technologies, Xilinx, SGI, Adobe, WANdisco, Juniper Networks, SpringCM, Deloitte Consulting, LogicTier, ThirdVoice, Inxight Software, Ikanos Communications and GoodData.

Upstream Consulting is an offshoot of BigPond Marketing based on the insights gained from decades of branding and visioning work completed with high tech clients. The focus is on researching and identifying best practices around purpose-led transformations, and developing methodologies that leverage the findings in order to define, activate and operationalize each company's unique purpose and enable it to grow and compete.

Nottingham, Maryland, Us

Lead the Channel marketing efforts defining and implementing marketing programs focused on engaging and selling to the Partners. Responsible for definition and development of brand strategy and messaging architecture to optimize the marketing efforts for this identity security business.¤ Developed Message Framework to identify key differentiators, value proposition and positioning statements using primary and secondary research methods. Generated audience-specific messages vital to sales and marketing to both Partners and Consumers. Lead a series of messaging workshops with key stakeholders to uncover critical details and conducted a strategic visioning session with the Executive team to define the company vision. ¤ Revamped Channel marketing tools and templates introducing a unique approach to the messaging and sales to help differentiate EZShield in the SMB market. Produced new Powerpoint sales presentations, pre-sales solutions sheets and post-sales partner support and consumer sell sheets. Delivered full-range of marketing pieces to support sales cycle, including materials for the newly launched data breach solution targeting the SMB market. ¤ Developed Marketing Foundation systems and processes including a Marketing Project Intake process, Proofbank and Marketing Collateral System. Intake process serves to direct work within the marketing department, assist in prioritization, and better define the project components in order to improve project definition and response times. Developed an internal Proofbank to serve as resource for sales and marketing in support of differentiation and value proposition statements. Defined a Collateral system for all marketing materials to be developed for sales and marketing programs in order to establish gaps and define priorities for production. ¤ Foster and maintain relationships with key Partners, interacting regularly to fulfill on post-sales delivery of go-to-market materials for channel sales and engagement.

Oakland, California, Us

Provided strategic marketing consulting and planning capabilities on major projects for B2B enterprise audience and for the national business line. Responsible for development and evolution of messaging, including value proposition story and customer-facing tools for B2B audiences. Managed team of four high-performers.Key Achievements:¤ Developed lead nurturing program for National Sales efforts in support of targeted teleprospecting campaign. Includes customizable sales follow-up letters for scheduled meetings as well as drip messages for longer-lead prospects. ¤ Launched much needed Proof Bank for value proposition story for sales and account management to support renewal and new sales conversations.¤ Redesigned series of informational emails with voice-over powerpoint technology and tracking, to focus on specific areas of interest to targeted Consultant audience. Achieved average 23% open rate and 8% view rates.

Served as interim Director of Marketing Communications for CITTIO, a network and systems monitoring company and completed a competitive sales analysis for ITM Software now part of BMC)

Researched and developed go-to-market recommendations for healthcare industry for SpringCM.Developed go-to-market plan to target healthcare vertical for SpringCM, an on-demand (Saas) document management service, including customer interviews, primary and secondary market research, message matrix and recommendations for website optimization. Refocused messaging to reflect customer pains and developed website and landing page copy, incorporating key messages into sales and marketing materials.

Mba, Strategic Marketing

B.S., Communication Arts

Communications

Interior Design