PulseAd is dedicated to revolutionizing retail advertising through cutting-edge technology. As an AdTech company, our focus is on developing innovative solutions based on AI and ML that drive success for retail brands worldwide.- We are currently developing Amazon-specific AdTech solutions as the only Amazon Ads Tech partner in Korea. - https://pulsead.io

The Asan Nanum Foundation runs MARU180, the most influential startup support organization in Korea. At maru180, consults and mentors marketing strategies of various startups.- Growth Hacking Strategy. -. How to make 100 customers and expend 1,000 ~ 100,000 users. -. How to understand and gathering data - Growth Team Building Strategy and action plan. - Fundraising Strategy Consolidation with Marketing Performance

Strategic Connector at SparkLabs: Actively involved in discovering and connecting with potential portfolio startups for SparkLabs, contributing to the growth and success of innovative ventures.Startup Enthusiast: Eagerly preparing to embark on a new startup venture in stealth mode, bringing together my experience in AdTech, e-Commerce and SaaS

Leading K-fast fashion business(Dongdaemoon based)- Managed over 1.3B GMV- Sales and support over 15,000+ seller partners.Commerce sales- New selection(seller) acquisition- Managed GMV target(MD-based exclusive selection and sellers, Promotions, etc)Product sales- For enhancing partners' energy and engagement by developing self-serviced products like targeted coupon systems, analytics tools and etc.Live commerce: Launched live commerce called Zigzag Live(successfully managed over 20 times)Fulfillment sales(Zigzin delivery service): Sales over 300+ sellers and increasing 5X GMV.(2021.06 ~ 2022.03) (*Transferred: The sales team was re-organized with the SCM team.)Product insight and sales strategy(Collaborated with SW engineers, data scientists and PO)- Powerup AI 2.0 project: Planning support programmatic-based inventories monetization(dynamic CPM) and AI-based dynamic creative system and developing a sales strategy. - DTC(Direct to Customer) project: Just started the seller analytics tool and prepared the next product roadmap.Partner marketing(Build brand advocate)- Collaborated with marketing team for brand strategy, customer case development- Market education and thought leadership through various marketing events and seminarOrganizations build and manage- Sales: MD, Customer Success, Sales operations(S&OP)- B2B marketing: Product and partner marketing- Advertising: Sales(agency program) and operations(performance optimization and consulting) - Operations(Policy planning seller and user side, CX)

Build Korea Sales Strategy(50% time and resources)- Top Brand sales : Naver, Coupang, Shinsegae, Emart, Socar & Tada, Balance Hero, etc- Re-Define Market Positioning & value proposition. Cross-Functional Collaboration Managing(40% time and resources)- With Customer Success Team : Risk Management & Customers user case development- With Product Management Team : Suggest product functions for local market.(Accepted 30% feature next 12M)- With Business Development : MarTech, AdTech, Agencies partnership development. In particular, focuses on identifying and developing use cases. - With Marketing Team : Concept, Strategic planning support. : Keynote speaker(DMS 2018, 2019 / Bloter 2019 etc) Representing the Korean team- Consultation with HQ and escalation of matters requiring support.Discovery Partnership support.(10% time and resources) - OEM and Telco partnership support : Samsung & LGE etc

After merger(TUNE acquisition), Joined the Branch and continued the Customer Success work that TUNE did.APAC Branch & TUNE product migration leading- Project management and planning- Secure customers and manage partners(Agencies, publishers) - Post-Sales cross-functional collaboration: Solution Engineers, Support Desk, Core-Eng etc After migration, Transition to Sale at NEA Head's request.

Master of Digital Finance Convergence Engineering- Take charge digital marketing strategy course

TUNE is a global leading mobile attribution company. (Acquired by Branch)Managing APAC customer success team. - Over half a million dollars revenue managing(Retention rate : 98%, global No.2 ranked)- Building relations with top brands' ATL(C-level) and BTL e-Commerce : Coupang, Wemakrprice, 11st, Ticket Monster, Market Kurly, etc Game : Netmarble, NCsoft, Nexon, NHN, Con2us, Smilegate etc. Contents : Naver, Naver webtoon, Line, Zigbang, Woowa Brothers etc OTA : Yanolja, Hotelscombine, Kayak etc Finance : Wooribank, Hyundai Capital, etc Support Sales Team closing new deal and cross-sell- Engaged in about 40% of the total sales, helping to make the deal successful.(ex. Naver, Hotelscombine, Woowa Brothers etc)Support MKT team. - Offline conferences' keynote- Write articles

IGAWorks is the leading mobile business and advertising platform in Korea, servicing 13,000+ mobile apps in 300+ million unique mobile devices.Our mobile business platform provides an One-SDK solution for attribution, analytics, monetization and more. IGAWorks' ADBRIX is the dominant leader in the Korean market for mobile attribution and analytics, while LIVE OPERATION is the first mobile solution to provide targeted push/pop-up messaging in the world.As a programmatic business director, I managed the product management, development, sales and operation of DSP and DMP. As a domestic DSP in Korea, it has laid the foundation for the growth of the best platform and proved the overwhelming performance especially in the field of mobile app retargeting.- Ad Exchange partnership & integration : Google ADX, Mopub, Rubicon Project, AOL,, etc- Attribution Partnership : TUNE(Branch), AppsFlyer, Adjust, Kochava, Singular, etc- Sales Top Brands : eBay, Wemakeprice, Ticket monseter, Netmarble, CJ ENM, Nexon, Zigbang, etc - Managed over 10 software engineers, 3 data scientists, 7 sales and account managers- PR and Marketing support : Keynote speech several conferences and write articles

CrossTarget is a mobile retargeting platform that matches in real-time mobile web and app data with 100% accuracy, to deliver highly targeted ads to mobile users. Its patent-pending technology overcomes the limitations of "fingerprinting" and directly pairs mobile web cookies and GA IDs on Android devices. Advertisers working with CrossTarget had an uplift of 3-5 times in CTR and conversions.- Lead global expansion: 2015 MassChallenge Finalist(the only Asian startups that got listed)• Developed business partnerships with Twitter, AOL(Millennial Media), Tune, AppsFlyer, Localytics,and Havas Media Group.• Established US entity: Hiring team members, interviewing CEO candidates, and setting up the base • Represented the company in front of more than 30 US venture capital companies.- Raised $2m investment from Bokwang Investment and SparkLabs Global Accelerator as an IR lead.- Built strategic partnership with Facebook and lead ‘Facebook Marketing Partner’ program and ‘DirectResponse’ solution sales partnership- Received multiple awards in various contests representing the company:• Grand Prize : 2014 4th Korea Young Entrepreneur Competition by Money Today($50,000)• Grand Prize : 2014 Startup Competition by Ministry of Science, ICT and Future Planning($130,000) • Cultural Engagement : MassChallenge and Boston university

Onnuri DMC Inc, Seoul(Startup, Mobile retargeting advertising technology)2014.3 – PresentCrossTarget provides a marketing tool for advertisers to retarget mobile users who leave a website without purchasing. Our product, CrossTarget, uses user behavioral data obtained from mobile devices to provide personalized advertisements to website visitors who leave without purchases. The platform uniquely uses information from both the mobile web and mobile apps. We currently have 33M users going through our platform, and have analyzed over 3B clicks and purchases. The CTR is three to five times higher and people are buying more. CrossTarget is currently serviced only in South Korea, and all the data and revenue are also from Korea.Home page : www.onnuridmc.comPresentation Video : http://www.youtube.com/watch?v=lpEau4JNnUY

VAIME Inc, Seoul(Startup, e-Commerce and advertising technology) : Series-A Softbank2012.8 – 2014.2- Created and managed the membership-mileage based incentive advertising business for e-commerce clients : over 100 sales e-commerce advertisers, improved ads conversion rate by 56% and purchase conversion rate by 25%- Developed incentive advertising products for Cafe24, and Makeshop(the two biggest e-commerce hosting players) by linking membership information and shopping mileages on API. (the first to successfully build the model in Korea)- Experienced and coordinated the acquisition process as supplier to ISECommerce(KRX, 069920, www.wizwid.com, Feb. 2013)- Managed Meta blog marketing service: http://www.revu.co.kr(Acquired by Yello Mobile Inc.)

LG Uplus, Seoul(Enterprise, Tellecommunication and network solution)2010.6 – 2012.7B2B Sales Representative(Small and Medium Business Unit)- Network and e-business solution sales : ICT & Network Solution sales(VOIP, Internet network, IDC, Security Eqipment etc..): E-Business Solution Sales(Payment gateway, Groupware, ERP, PMS, SI Project etc..)- Awards: Best Practice 1Q, 2012: SMB Unit TOP Salesperson 4Q. 2011: Best Lookie 2Q. 2010

27 infantry division2008.3 – 2010.6- Platoon Leader, Lieutenant : Reserve Officers’ Training Corps(ROTC) 46th- Award: Infantry regiment Top platoon leader 2009: 1st army headquarters best alert force 2009