BIG T PRODUCTIONS: Creator and Founder (October 2004 - Current)Created and established a media production company which leveraged my unique ability to network, compliment and strategize to establish a social media presence and mass media content for marketing and promotional of all Big T Production endeavors.Further Contributions:• Executive producer for music artists’ albums• Executive producer for media content, documentaries, and music videos• Established video production and event planning for artists exposure to music industry executives• Crafted promotional/marketing material for use on the internetAtif launched his company in 2004. Big T Productions also specialized in marketing development, creative visual content, music production, artist development, and professional networking. He has worked with a number of artist in the music industry by marketing or campaigning on their behalf. Artist such as Tiko Pink, Jack Diamond, Vybe trybe music group, Khalil “Montana” Wiggins to name a few. His Big T Productions has also collaborated with many great producers such as Rob Lewis (Hit Makers E-Group), Doc Deevius & Jiodee El-Amin (Vybe Trybe Music Group), Jabari Long (After Hours productions). He oversaw production work at popular music studios such as Doppler, Sound Wav, Stankonia, and Patchwork studios. Atif noticed a real need for artists to be able to showcase their material to recording labels without traveling to L.A. or N.Y. He then collaborated with Turner Broadcasting affiliate/NBA TV producer Bryan Lindsay to create a visual marketing campaign entitled Star Night at the Mansion. Atif gathered together top local and international recording artists and gave them a great platform to perform for and introduce their music to top industry A&R’s and executives. Atif also created visual content for marketing and promotional use for business purposes. (http://vimeo.com/27957138). This platform is still being used today.

LEERIC PUBLISHING: Liaison for author A. Hansley Jr. (January 2010 - Current) Crafted query letters for marketing and to obtain publication for literary works. Contacted educational community forums and media personnel to enhance awareness and position of educational media content.Further Contributions:• Established a mobile media campaign to broaden demography • Contacted large publishing homes for strategic distribution • Established contact with book stores by going door to door to create awareness and marketing• Established a social media presence for widening audience and overall appealFurthering his horizons, by 2010, Atif began to delve into the world of literacy and became the southeastern US liaison for A. Hansley Jr, author of The Saga of Peter the Woodsman. Through this literary relationship, Atif was instrumental in creating new publicity for the novel which then led to a new book series entitled The Adventures of Lil Man and Skeets, also by Mr. Hansley. Atif has presented this series to different school districts and libraries , as this series is particularly aimed at increasing literacy among today’s youth. He is currently in the process of acquiring a music contract for his client. "The Saga of Peter the Woodsman" is very a interesting and compelling story of a young boy who becomes entrapped in an ongoing battle of the ages between good and evil. Peter is suddenly chosen to become the champion and hero of the "Mount of Light", by the female spirit Dualla. In a strange, yet enchanting land full of majestic creatures, Peter finds himself in battle with demons, wizards, and the most vile of all villains; Lord Evil the First!

2018 Honda Accord... game changer! Responsible for strategic development and tactical execution of paid for media with experience in reaching ROI and campaign goals with multimillion dollar budgets.Implement media plans that will contribute to successful and profitable launches, general marketing campaigns to grow website traffic.Manage all aspects of media planning, scheduling, and cross-functional strategies.Manage team members to implement campaigns and obtain necessary approvals from shareholders.Work order incidents from different facilities. Maintain ongoing communication with client during resolution process/communicating updates.Identify and communicate needed product documentation changes to appropriate internal function teams Product/QA Team.Lead and manage innovative approaches to managing display, time management, event planning, direct response, paid search, sponsored links, and social media awareness.Provide sales training for sales force members and management for floor sales.

❖ Focusing on building client relationships through the use of a national database comprised of new andexisting client base. Focused delivery of high CSI scores for the entire store. Qualifying clients on anational database for financing of automobiles via the Internet.❖ Creating internet leads through strong communication skills and thorough product knowledge.Specializing in brand marketing and advertising of Toyota Vehicles.❖ Maintaining top in auto sales, goal expectations, and execution of vehicle deliveries.❖ Increased Internet Sales and traffic in a short amount of time.❖ Creating customer rapport and relative relationships via Internet and in person.❖ Strong use of CRM management to increase customer database for future buying power. Out of thebox advertising to increase Internet and floor traffic increasing overall numbers.

MERCEDES BENZ OF SOUTH ATLANTA: Professional Marketing and Sales Consultant/Product Specialist (June 2012 - June 2013)Built and maintained strong relationships with new and existing clients via in person meetings, telephone calls and by email, also advertised and marketed complete vehicle line-up to local and nationwide clients. Climbed to the top of sales performance, all while exhibiting great customer service.Further Contributions•Gathered marketing tools and customer information to build potential sales•Negotiated variations in price, delivery, and specifications with clientele •Reviewed own sales performance, aiming to consistently meet or exceed targeted sales goals•Advised new and existing clients of forthcoming product developments and discussed special promotions**REACHED #1 IN SALES!**I am constantly striving to be the very BEST at Customer One Service in and outside the facility!Welcome to the exclusive luxury world of Mercedes Benz... "THE BEST OR NOTHING"!!! Experience the finest automobile line up in the world! If a mix of luxury and performance is your longing, well look no further! Come sit with me and let me know all of your vehicle wants, dreams and desires! Come Experience the all new S550, the standard for all full size luxury sedans past and present! Be the envy of the neighborhood! Also, be on the lookout for the all new CLA series... it is sure to be a game changer!

URBAN MUSIC REPORT TV SHOW: Director of creative content (August 2000 - May 2012)Crafted all media/marketing programs including community outreach promotions, also maintained a creative working process environment for employees. Further Contributions• Oversaw daily, weekly, monthly, and quarterly workflow of creative team• Prioritized job assignments and managed show deadlines• Established weekly “brainstorming”, planning, and execution of show content• Translated marketing strategies into creative objective solutions• Oversaw budget spending on all media content• Created working schedules within reasonable budget restraints• Developed advertisement campaigns and promotional packages for the show• Oversaw budget analysis, never exceeding budget restraints• Developed and implemented strategic planning and innovative marketing solutionsThrough diligence and marketing savvy, Atif was introduced to the former manager of the popular hip hop group the Jungle Brothers, Michael Wiles. Atif would then become the Director of Creative Content of Michael's longtime running TV show The Urban Music Report. The show was shot in real time and in a reality show format capturing millions of viewers. Through a mobile marketing campaign targeting the hip hop/pop culture they bought the latest in news and awareness to this genre. The show began to increase in popularity so much so that eventually the radio would come calling. Atif then became a musical correspondent to the local Radio One station, 93.9 WKYS (one of Washington, D.C.’s leading HIP HOP and R&B radio stations) and popular radio personality Patrick “P-Stew” Stewart. By 2012, the Urban Music Report TV show had moved its operations from Gaithersburg MD, to Tucson Arizona, enabling their viewing markets to expand. By the end of the year, U.M.R. was fully operational and functioning in the Atlanta market with a strategic partnership with Comcast Corp

MAXIE PRICE CHERVOLET: Professional Sales Representative (July 2011 - April 2012)Built and maintained relationships with clients via meetings, telephone calls, and email, Gathered marketing and client information building potential existing, and future sales, Reviewed own sales performance, aiming to meet or exceed targetsFurther Contributions:• Advertised new and used inventory and explaining all of the products/vehicles features• Excelled in customer representation and service• Responsible for negotiating trade-in and car prices with clients• Advocated strategic marketing to increase traffic flow and sales• Took responsibility for maintaining client’s relations for existing and future sales• Very Efficient in sales of new/pre-owned vehicles, follow up, and building new clienteleWelcome to Maxie Price, the #1 Corvette dealer in the south! This was my very first experience in the car business and a place I will always call home. We represent the entire line up of one of the most well known American made car manufacturers. Whether you are looking for the all new electric powered Chevy Volt, The always reliable and family friendly Chevy Suburban, or even the super fast and heavy on performance Chevy Z06 Corvette, we have them all for your driving pleasure!

NITTI RECORDS: Co-founder and A&R (February 1998 - April 2006)Created promotional material for establishing a media presence for artist, also established a street team of promoter to mass market the record label and its artists.Further Contributions:• Acquired essential equipment necessary for recording, digitizing, and marketing • Created an extensive artists roster and provided correspondence to radio and TV• Established a mobile marketing campaign throughout the East, Midwest, and West coast• Oversaw direction of music production, music videos, and editing• Artist developmentAtif, alongside of his business partner, Julian Hurley, created the independent record label Never in Trouble & Thinking Infinitely Records (N.I.T.T.I. Records). This lead to the acquisition of many talented artist such as the hip hop group Black Nitti and DC Goddi, and other acts such as Ivan T, Ms. Porsche, Eddy Hands, C-Cat, and many others. Atif played an instrumental role in the artist’s development and helped establish great career potential in these acts. This hip hop label rocketed its way into the music scene with Atif marketing the company brand and campaigning on the north, east, south, and west coast circuits.