Zachary is a seasoned media executive with over 10 years of experience in leading content creation and media operations at WebMD, the leading source of health information and services. He has a proven track record of transforming vision into action, driving engagement and growth, and navigating industry trends.As the Vice President of WebMD | Medscape Studios, he directed the company's editorial direction, aligned content with market demands and brand ethos, and pioneered key business initiatives that increased revenue. He also championed workflow enhancements and software integrations that reduced production time and increased operational efficiency, positioning the company at the forefront of industry advancements. He cultivated and nurtured relationships with scores of vendors, experts, and stakeholders, and played a pivotal role in launching "Coronavirus in Context", a daily show that featured interviews with influential figures and provided timely and accurate information during the global pandemic.Zachary is skilled at building client partnerships and enhancing performance metrics across global business sectors. He has been invited to participate in panel talks by industry leaders like Adobe, NAB, SVG, and Lucidlink, who recognized his expertise in content creation, workflow, and technology. He leverages his creative strengths and practical insights to uncover new efficiencies, bridge diverse groups, and manage high-volume workflows, contributing to superior content quality and delivery. He is passionate about content innovation and branding amplification, and has a keen eye for identifying and implementing forward-thinking strategies.
Kz Films
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Content DevelopmentKz Films 1996 - PresentNew York City Metropolitan AreaKZ Films is dedicated to creating original film, TV and internet programs. It is a full service production houses that will develop, produce, design and deliver programs for entertainment or marketing.
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Vice President, Webmd | Medscape StudiosWebmd Sep 2022 - Oct 2023New York, New York, United StatesDirected the company's editorial direction, aligning content with market demands and brand ethos. Championed workflow enhancements and software integrations, resulting in a reduction in production time and an increase in overall operational efficiency, positioning the company at the forefront of industry advancements. Pioneered key business initiatives, identified growth opportunities, and implemented forward-thinking strategies that contributed to an increase in revenue by capitalizing on new technologies and market trends. Leveraged a profound understanding of technology to navigate transitions between platforms, resulting in an increase in system reliability. Cultivated and nurtured relationships with funding sponsors, understanding their objectives and crafted tailored opportunities, increasing funding, and sustained mutually beneficial collaborations. Optimized cross-team collaboration, adapting shared tools to maximize team synergy, which resulted in an increase in project completion efficiency. -
Executive DirectorWebmd Jul 2021 - Sep 2022New York, New York, United StatesOrchestrated and managed a diverse team of 60, including six leadership roles, fostering a collaborative environment, and ensuring alignment with organizational goals. Cultivated relationships with scores of vendors annually, both stateside and globally. Successfully oversaw and forecasted an annual budget, optimized resource allocation, and achieved a notable reduction in unnecessary expenditures. Oversaw education, promotions, and features while supervising a team of producers and a multi-disciplinary team comprising, animators, producers, directors, editors, project managers, and quality assurance (QA) personnel. Played a pivotal role in assimilating new business units, ensuring smooth transitions and operational efficiencies, resulting in a seamless merger and an impressive increase in combined unit productivity. Spearheaded the introduction and integration of Lucidlink for cloud-based media production, facilitating a seamless shift to more efficient workflows. Streamlined production processes and bridged divisions, eliminating inefficiencies, and fostered a cohesive work environment, resulting in a remarkable improvement in inter-departmental collaboration. Strengthened the commitment to health discourse, solidified relationships with partners, and achieved a notable increase in audience engagement. Teamed up with the social media units to boost content visibility, resulting in the creation of an additional 400 to 600 videos per year and an impressive increase in audience engagement. Collaborated with the GM and CMO to launch "Change Makers," an influential show, interviewing visionary leaders across healthcare. Pioneered revenue-generating strategies through WebMD coverage at medical conferences, resulting in a substantial increase in conference-related visibility. Leveraged a rich video library, repurposed existing content, and created fresh, engaging materials, paving the way for new funding opportunities and an increase in content engagement. -
Director, Studio OperationsWebmd Mar 2019 - Jul 2021Greater New York City AreaAssumed leadership of WebMD's consumer content video division, spearheading a 10-person team and extending support to other business units under the WebMD umbrella. Collaborated closely with the CMO during the pandemic to launch "Coronavirus in Context," a daily show featuring the CMO's interviews with experts, including directors of the CDC, FDA, Surgeon General, Dr. Fauci, and other influential figures. Reaffirmed our commitment to providing accurate and timely information during the global crisis, resulting in a remarkable increase in audience engagement. Streamlined consumer content delivery times, achieving an ideal balance between speed, accuracy, and quality, leading to a substantial increase in content output. Introduced innovative content repurposing strategies for WebMD's long-format programs, resulting in an increase in content utilization. Played a pivotal role in integrating new business units acquired by WebMD, successfully assimilating new staff into existing systems and operations, thereby fostering cross-unit collaboration and efficiency. -
Associate Director, Video OperationsWebmd Sep 2017 - Mar 2019Greater New York City AreaExpanded responsibilities to include video operations, live broadcasts, and streaming on platforms such as Facebook Live and YouTube. Spearheaded a transformation of video production, increasing speed and efficiency through resource sharing across teams with differing crunch periods and schedules.Supported and enabled WebMD and Medscape to embrace cutting-edge technologies, including virtual reality and 360-degree video, diversifying content offerings and attracting new audiences.Upgraded the in-house TV studio in New York City and mobile production units, introducing a road case system to accompany mobile units resulting in an increase in video output for new departments and improved production mobility. Led the establishment of studios in Atlanta, Chicago, North Carolina, and Paris, managing all aspects from construction to technology setup and training. Expanded WebMD's reach and capability for content creation, fostering growth in global content production.
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Manager, Global Multimedia ProductionWebmd Mar 2012 - Sep 2017New York CityOrchestrated and optimized production and post-production workflows and timelines for the expanding global business, ensuring punctual project delivery and enhancing production efficiency. Collaborated with more than 20 stakeholders across North America and Europe, fostering seamless communication and alignment between regional teams, resulting in a reduction in project delays. Championed the resolution of technical issues by leading a diverse team of editors, coders, producers, and other professionals, elevating technical problem-solving and reducing content delivery disruptions. Established new and optimized existing workflows to efficiently coordinate large-scale projects with multiple languages and subtitles, streamlining content localization and cutting project delivery. Expertly managed the setup of exhibit booths at major medical conferences with a budget of $2 million, capturing 50 to 90 short and longform video content per conference. Improved the conference's content capture efficiency and provided valuable material for future use. -
Senior ProducerWebmd Dec 2009 - Mar 2012New York, NySpearheaded the resolution of a critical technical issues, leading to my appointment as a Senior Producer responsible for overseeing large-scale productions. Pioneered creative visioning, content creation, budgeting, analytics, and client management, resulting in a remarkable enhancement in project efficiency and a substantial boost in client satisfaction. -
Producer, Business DevelopmentNbc Universal Digital Dec 2005 - Dec 2007At digital studios, I am tasked with pitching innovative digital projects on a weekly basis for both internal and external clients. Responsibilities include developing, producing and delivering on successfully chosen pitches. I have forged new business and marketing opportunities for NBC Universal that have extended our digital offerings to new markets. -
Producer/Editor/Graphic DesignGrs Video Jan 2000 - Sep 2005GRS is a full service production house that serves clients from the advertising and television industry both national and international. I was responsible for working closely with clients and talent to produce the final product that was needed. I was able to use my storytelling, editing and graphic skills for projects ranging from 30 second cable television commercials to hour long social documentaries and everything in between. -
Editor GraphicsOxygen Media 2004 - 2005Oh Baby You're On TV starting Molly Shannon. Editor responsible for finalizing episodes, coordinating graphics and bumpers. -
Editor/Graphic DesignSuperfine Films 2003 - 2005Superfine Films flagship show is Psychic Detectives, one of Court TV's most popular shows. I was both editor and graphic designer for a number of episoded in season one and two.
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Editor/GraphicsVideo Free America 1995 - 1998
Zachary Bennett Education Details
Frequently Asked Questions about Zachary Bennett
What company does Zachary Bennett work for?
Zachary Bennett works for Kz Films
What is Zachary Bennett's role at the current company?
Zachary Bennett's current role is Media Executive | Transforming Vision into Action | Strategic Content Innovator | Driving Engagement & Growth | Workflow Optimization Guru | Building Client Partners | Navigating Industry Trends | Branding Amplification.
What schools did Zachary Bennett attend?
Zachary Bennett attended San Francisco State University.
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