- Established a full-service marketing department in the agency- Was responsible for the end-to-end digital and on-ground marketing activity planning, strategy, and execution for all the brands- Achieved digital growth for brands with paid/ organic reach and engagement activities. Initiated Meta Ads, Instagram Ads, and Google Ads for the brands - Contributed to the business development of the agency by partaking in pitch presentations and potential client-agency meetings- Track and monitored the performance of all digital content properties in focus to achieve our KPIs- Initiated & planned brand & Influencer collaborations - paid & barter- Constantly monitored & engaged with consumer complaints & feedback across social handles & other consumer-facing touchpoints

- Digital marketing consulting, planning, and execution - Influencer & brand collaborations - paid & barter- Content strategy & brand building- Graphic Designing

- Planned, designed & executed brand specific campaigns & content properties- Allocated media budgets, define the target audience & monitored results- Conceptualized shoots for brands, connecting with influencers/ bloggers for influencer marketing activities, blogger campaigns on social media- Basic graphic design for social media campaigns- Actively engaged in business development for the company by working on pitch presentations- Addressed and catered to customer complaints and maintain database for the same

- Worked on 30+ national level and local brands in the agency in a period of over 3 years- Was responsible for brand overall growth by curating brand-specific campaigns and content properties- Content Writing, Social Media Ad promotions, Micro-targeting through ad campaigns- Conceptualize shoots for brands, connect with influencers/ bloggers for influencer marketing activities, and blogger campaigns on social media- Weekly analysis & reports. ORM (Online Reputation Management) for all the social media platforms- Basic graphic design for social media campaigns- Track brands performance and competitors' analysis

Job Role:- Planning, Designing and Execution of activities for campaigning of various brands- Content Writing, Social Media Ad promotions, Micro-targeting through ad campaigns- Conceptualising shoots for brands, connecting with influencers/ bloggers for influencer marketing activities, blogger campaigns on social media Managing, guiding and giving direction to my team Training freshers and Junior Social Media Executives- Leading the team, overlooking content, social media budgets and ads run by my team members (freshers and juniors)- Daily client coordination and status update of the campaigns- Weekly analysis and reports. ORM (Online Reputation Management) for all the social media platforms- Basic graphic design for social media campaigns Weekly and monthly reports, analysis and a way forward for my brands, along-with their competitor analysis- Business Development in terms of ideating and working on pitch plans

- Social media pages & content management for national and international level brands like Baskin Robbins, eBay, Sony Pix Kissan (HUL brand), and TBZ - The Original- Weekly analysis and reports. ORM (Online Reputation Management) for all the social media platforms- Daily client coordination- Successfully planned and delivered trending twitter campaigns/ contests for eBay and Sony Pix

Was a part of the content research team for POGO TV channel’s ‘Amazing Kids Award’, an Indian national-level appreciation program for kids in the fields of art, craft, academics, and sports