ROMDAS (ROad Measurement Data Acquisition System), manufactured by Data Collection Ltd (DCL), is a premier and cost-effective technology used for collecting data on road conditions. As part of Sales and Marketing team, my key role is to educate the customer on ROMDAS technology and executing brand communication, to include:1. Provide customer service to educate and recommend the right ROMDAS system to meet specifications and industry standards.2. Research information for the technical information about the different systems, and industry standards3. Prepare tender bids and documents for submission.4. Develop and manage key customer relations for key projects 5. Manage and maintain CRM (HubSpot) database, and develop CRM use policies.6. Content creation for website, blog, newsletter and any other marketing or technical document as and when required.7. Online - Manage Company page on LinkedIn, analyse Google Analytics to maintain online presence

As part of the Work Connect Programme networking experience, I joined the team of TEC as a Digital Marketing intern and learn more about how digital media is being used in New Zealand. Having experience in content, I drafted copy for Facebook ads, created weekly campaign reports, and learnt more about Facebook Ad Manager platform. I also learned Campaign Monitor platform through which I developed the programme newsletter with design and content.

Having completed my internship at ecoPortal, I was assigned to support the new market entry research project along with assisting in the lead generation marketing campaigns. My role here was to - 1. Support the project team for Australia in researching the market conditions, competition and identify market gap for business investment.2. Assist the lead generation team in their inbound and outbound marketing efforts and maintaining the enterprise-level CRM database.3. Provide a wide-range of support to the marketing team with content writing, coordination of different activities, digital and social media, digital marketing reports and trend analysis.

ecoPortal is a management system that helps organisations improve performance, reduce risk and stay compliant. My internship was geared towards identifying process gaps and providing solutions, as well as assist the marketing team in daily operations. 1. Identified the need for a strategic approach in content development and execution - developed the content strategy for the quarter aligning it with a scheduled approach.2. Assist the regular marketing operations by writing content supporting SEO and SEM digital marketing campaigns. 3. Research for the Australian market, analysing key data points provided, with trends for the health and safety software industry.

I was pursuing a Master’s in Business Administration with Marketing as my major. I studied different aspects of business management to form a basis of executive decision-making. Some of the key course modules included marketing management, product and brand development, international marketing strategy, event management, organisation management and operations management.

Worked as a Business Development and Account Executive role with The Brand Intelligensia Marketing Agency. 1. Write content for press releases, story pitches, websites, social media, reports, blogs, etc. for the agency and clients.2. Responsible for updating the social media platform of the agency. 3. Actively utilise social media platforms to identify and connect with prospective customers. Also, connect with warm leads and follow up with their business requirements.3. Contact print and online media for pitching clients and story ideas.

Mauj Mobile, part of People Group which owns large digital properties including Shaadi.com and Makaan.com, owns and promotes Mobango, one of the world’s largest independent mobile applications stores.1. Streamlined digital communication targeted towards app developers with engaging content calendar.2. Led Social Media team for an active online brand presence. Developed social media strategy, and generated currently relevant content.3. Conducted internal workshops to train interns for basics of social media. 4. General maintenance and observation of the Mobango and Mauj Mobile websites to keep the content current.5. Contacted online and print media (journalists, bloggers, community owners, partner community), to generate news on an on-going basis.6. Sourced events for speaker opportunities for the CEO and various other senior personnel.7. Successfully nominated and won the Red Herring Europe Top 100 Award, mBillionth South Asia Award 2012, The International Business Award 2012 and People Choice Stevie Award 2012 for brand Mobango.

UFO Moviez is world’s largest satellite based digital cinema network. My responsibilities included contribution and execution of public relations strategy, development of marketing and brand communication (mostly trade) and event management. In 2010, UFO Moviez was the first and only company to ever launch Indian Premier League cricket matches in UFO cinemas. Then UFO brand focus shifted from B2B to B2C. 1. As part of the B2C focus, re-launched the company website at par with international standards.2. Created content, development and executed every operational aspect - developed micro-website of IPL 2010, marketing communication (all collaterals), led the social media strategy and content creation for smooth execution by the agency.3. Managed industry events, road shows and executive visits - developed themes and identified PR opportunities on an ongoing basis with industry bodies and media.4. Planned and executed regular offline and online marketing collateral to support various sales and marketing events nationally.5. Established media contacts and nurtured relationships for inclusion in industry and profiling news.

Sahara India Pariwar is a conglomerate with diversified interests in Entertainment, Real Estate and Finance. Daily activities included implementing Public Relation strategies for various divisions in the Mumbai market. The strategies include media relations, online communication and other external and internal communications. 1. Led public relations (both offline and online communication strategies) to support brand Sahara Mutual Fund. 2. Successfully launched Sahara Infrastructure Fund contributing in the strategy planning, and synchronized smooth execution with various communication agencies. 3. Strong contribution and execution of the communication strategies for various activities of other Sahara bouquet brands - Sahara Filmy, Sahara One, Sahara City Homes, Hotel Sahara Star and Aamby Valley.

Oxford Bookstores is an Apeejay Surrendra Group retail outlet with a quaint tea house attached to it named Cha Bar. I was responsible for conceptualizing and executing Events such as book launches and reading sessions, PR and brand management for both Oxford and Cha Bar. Amongst the several book launches the most successful launch was of the cook book titled ‘Recipes from the Kitchen’ by Roshan Chagla, the title outselling the net sales for the day with 48%. 1. Planned and managed several successful event campaigns right from theme conception to implementation through team development and leadership skills. 2. Developed event based PR campaigns and identified co-branding opportunities partnering with brands such as HSBC Bank, ABN-Amro Mutual Funds, Excel Home Videos, Discovery channel, Children’s Films’ Society, contest2win.com.