Bijal Patel is a World-class Branding Strategy for Established Online Businesses. We Ignite Brands from Incognito to Iconic. Get Ready to Own Your Brand Perception! at LAUNCH. She is proficient in Gujarati. Colleagues describe her as "I literally teach classes on how to answer, “So, what do you do?” But I was never happy with my own answer. I would align people’s marketing and sales processes with their business goals, but always had a tinge of envy for clients, like the lawyers I often work with, that were in fairly clear industries. For them, it was just about differentiation. My sales cycles were longer, and my conversions were lower because it took so long to qualify and educate prospective clients on the value I could deliver. I had done a lot of work in “narrowing” the scope of my offer, but it was still bloated as hell, and I would often be crippled by scope creep. I was still getting referred, and my business had grown to the point that I was ready to retire my wife from her job and have her come on board. But I knew it could never scale, and I would always be busting my ass while my wife would get bored just handling admin. I met Bijal through another group and watched her business develop. A few months ago she offered a masterclass on offer strategy. I decided to check it out in the hopes that it wasn’t going to be just a 90-minute pitch. It wasn’t. She actually delivered value and gave me a perspective on things that I hadn’t had before. I knew I could use her help. I did her offer audit with my wife, and Bijal pulled no punches. She picked out what I already knew were the problems without me having to tell her, and then dug deeper and painted a picture that showed my wife she wasn’t crazy for leaving her six-figure income. The fact that she had a team of badass women that my wife could also work with as she transitioned from corporate sales to the entrepreneurial life was also a huge plus. When we joined the Strategy Fuel program, I had just hit the point of replacing what my wife brought home from her job. But we set the goal to replace it fully, and then added a stretch goal to provide some extra cushion. With the help of Bijal, her team, and the Strategy Fuel community, we were able to not only accelerate our growth rate, we blew past both goals and literally doubled our revenue over the 3 months. I have been in several masterminds – some well worth their money, others not. In Strategy Fuel, not only did we make more than our investment back and set ourselves up for multiples upon multiples in the coming months, I can say I have never worked with a team that was more concerned for our personal success than Bijal, Rachel, and the rest of the LAUNCH team. I’m grateful I crossed paths with this lady Bijal, because yeah, the increased revenue is great, but having the structure and encouragement that allowed me to finally feel confident in explaining what I could and couldn’t do for folks is… beyond a relief; it’s empowering. And the fact that my wife developed the confidence to go from calling it “your business” to “our business” and seeing her fully bought in on our partnership –business and personal– that’s priceless." and "I’ve had the pleasure of working with Bijal on the concept, design and execution of The Harbour Club in our 22 WestEdge Mixed Use Building in Charleston, SC; during which time she displayed vision, skill and a positive, collaborative approach. Given the novelty of the project - and the risks for all of us - it was this last attribute that made the biggest difference. "