Bijendar Sharma Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

New Delhi Area, India

Delhi

• Customer Analytics (Commercial & Private Banking) Role & Responsibility (Jan’16 – Present)
• Customer Attrition:Objective: To predict customers who are likely to end their relationship with the bank in near future.Methodology: Gathered data from multiple sources followed with exploratory data analysis and.
• Customer Attrition:Objective: To predict customers who are likely to end their relationship with the bank in near future.Methodology: Gathered data from multiple sources followed with exploratory data analysis and.
• Cashless Proposition:Objective: To identify potential customers to offer cashless solutions (Merchant Services, CC, Bankline etc.) due to branch closures.Methodology: Used Decision Tree technique to get the significant.
• Next Best Action Campaigns:Objective: Cross-sell forex products to customers based on the forex leakage to competitor facility.Methodology: Using the transaction data of existing commercial customers, partial and full.

Mumbai Area, India

• Marketing Analytics. (Jul’14 – Jan’16)Role & Responsibility:
• X-Sell Campaign:Objective:​ Encourage existing customers to register for a new product called Westpac Rewards.Methodology: ​Identified potential customers basis their existing product holding and segment the customers.
• X-Sell Campaign:Objective:​ Encourage existing customers to register for a new product called Westpac Rewards.Methodology: ​Identified potential customers basis their existing product holding and segment the customers.
• Digital Adoption & Retention Campaign:Objective:​ Migration of customers to ​digital platform​ and influencing them to be digitally active.Methodology: Segmented the customers basis their digital activities. The.

Gurgaon, India

• Marketing Analytics (​April’11- Mar’14)Role & Responsibility:-
• Segmentation and Profiling:Objective:​ Identify customers eligible for retention, Loyalty campaigns to optimize marketing budget and increase ROI.Methodology:​ Used subjective segmentation to classify customers based.
• Segmentation and Profiling:Objective:​ Identify customers eligible for retention, Loyalty campaigns to optimize marketing budget and increase ROI.Methodology:​ Used subjective segmentation to classify customers based.
• Customer Acquisition:Objective:​ Acquire customers from JP Morgan Chase & encourage them to use GE money card.Methodology: Conversion of customers was done by sending extensive offers, spend & get offers, cashback.

New Delhi Area, India

• Retail Analytics (Delhi International Airport Ltd.) (April'10 - Jan'11)Description​:
• Passenger Satisfaction Index study for the Retail, Food and Beverages & other Services offered by Delhi International Airport.
• Generating insights on consumer spending behavior on different outlets at the airport by analyzing the surveys conducted by the ACI.Role & Responsibility:
• Developed offers, which can increase footprint in the stores.
• Identified pain areas of the… Show more Retail Analytics (Delhi International Airport Ltd.) (April'10 - Jan'11)Description​:
• Identified pain areas of the customers at the airport that required serious attention