My responsibilities encompassed driving revenue from traffic and database assets, formulating business strategies, and establishing sustainable business models.I held direct accountability for the financial performance of the vertical, with a focus on educational organizations, institutions, Corporates, Ad agencies, and ad networks across India.This involved overseeing departments related to client servicing, business development, and operations, ensuring seamless coordination… Show more My responsibilities encompassed driving revenue from traffic and database assets, formulating business strategies, and establishing sustainable business models.I held direct accountability for the financial performance of the vertical, with a focus on educational organizations, institutions, Corporates, Ad agencies, and ad networks across India.This involved overseeing departments related to client servicing, business development, and operations, ensuring seamless coordination and alignment of activities.I managed various types of campaigns such as Cost per inventory, cost per click, cost per acquisition, cost per sale, and cost per visit, optimizing strategies for maximum effectiveness.Additionally, I developed and executed email marketing strategies, leveraging segmentation, delivery methods, campaign management, and analysis techniques to enhance performance.Regular review of financial statements, sales reports, and activity data enabled me to gauge productivity, and goal attainment, and identify areas for cost reduction and process enhancement.Leading a team, I devised work schedules, assigned duties, and provided ongoing guidance and support.I identified new service opportunities and expanded the service portfolio in response to customer demand.Implementing key performance indicators (KPIs) and individual performance metrics, I ensured alignment with organizational goals and tracked team members' progress. Show less

My role was to monetize the traffic and database, ideate on the Business strategy and create a sustainable model of business.Directly Responsible for the bottom-line of the vertical focusing on the Educational Organisation, Institutions, Ad Agencies, and Ad Networks PAN India. Direct and coordinate activities of departments concerned with Client Servicing, Business Development, and Operations. Cost per Click Campaigns, Cost per Acquisition Campaigns, Cost per Sale, Cost per Visit… Show more My role was to monetize the traffic and database, ideate on the Business strategy and create a sustainable model of business.Directly Responsible for the bottom-line of the vertical focusing on the Educational Organisation, Institutions, Ad Agencies, and Ad Networks PAN India. Direct and coordinate activities of departments concerned with Client Servicing, Business Development, and Operations. Cost per Click Campaigns, Cost per Acquisition Campaigns, Cost per Sale, Cost per Visit Campaigns.Email Strategy and planning, Extensive knowledge of Best email marketing practices in segmentation, Delivery, Campaign Management, and Analysis.Review financial statements, sales and activity reports (Daily, Monthly and Yearly), and other performance data to measure productivity, goal achievement and to determine areas needing cost reduction and process improvement.Managing a team, preparing work schedules and assigning specific duties.Determine New Service Lines and Enhancing the Service portfolio based on customer demand forecasts. Rolling out MPR/KRA for the team members and charting individual performance.Training team on sales & marketing and other areas of improvement Show less

Managing all banner & mailer campaigns. Google dfp & Adsense set up. Interacting with Agencies and on boarding new agencies. Extensively using all the ad unit to achieve the delivery goal

Handling overall operations of Freshersworld. Managing google dfp and Adsense. Maintaining branding campaigns. Specialist Email Strategy and planning, Extensive knowledge of Best email marketing practices in segmentation, Delivery, Campaign Management and Analysis.

Worked as admin & operations. Entering all the invoices. Payment follow up with the clients. Account management and delivery overlook