Bijo Benjamin is an accomplished Brand Manager with a notable track record of strategic leadership and substantial business growth.In his role as the BM of Mercely's Ice-cream, he successfully orchestrated the launch and expansion of the brand into key markets, notably achieving a substantial Zero to 160 Crores in sales within a mere 11 months in the state of Kerala. His expertise extends across overall strategy development, adept executive decision-making, and a consistent drive for organizational excellence. In a prior role as a Regional Manager at Meriiboy Ice-creams, he effectively managed transformative change initiatives, resulting in an impressive 97% increase in sales over a four-year period. He has a keen aptitude for streamlining business operations, fostering innovation, and cultivating high-performing teams. He maintains a steadfast commitment to achieving both short-term profitability and long-term sustainability and is open to discussions on topics related to strategic leadership, business expansion, and the implementation of effective corporate governance practices.