Bijoyeti Ghosh Email & Phone Number

Kolkata, West Bengal, India

You deserve better than to read 30 lines of “We’re a data-driven company who takes a customer-centric approach.”What’s important for you to know is if we can help you grow on social media.Meet Shraddha.A business coach who was struggling to build her authority and get her target audience to register for her course.Sounds familiar?Here’s the process we followed to fix the issue:We figured out what were the main reasons behind her struggles.It didn’t take long to know the root cause of her failure was her lack of knowledge of social media.She had only posted her pictures.Her account was swarmed with fake followers which drowned her reach.She had no content that’ll make her target audience go, "Yeah. She knows what she’s talking about.”What followed were strategy calls to find out:- Her target audience- Their pain points and struggles- How her offer solves the problem- How it’s different from existing solutionsBased on that knowledge, we created a content strategy to establish her as an authority figure in her industry.We followed a consistent posting schedule to keep her on top of her target audience’s minds.The result?She DOUBLED her course registrations within 6 weeks of working with us.If Shraddha could do it, so can you.All you need is the right strategy and a guide who knows how to play the game.We can be that guide for you.DM me or book a call from the Featured section to get started.

Kolkata, West Bengal, India

Whenever we’re struggling, the solution comes from a place in ourselves we were neglecting until then.1. The second wave of Covid.I faced huge monetary losses on my travel agency; Iphiko Trips.I lost most of my social media clients as they were cafés, restaurants, and travel agencies.I was struggling to make ends meet.Making matters worse, I was the sole earning member of my family.That’s when I turned inwards to find a business idea:I had DIYed notebooks and photo frames all my life.I had loved design all my life.I had loved Indian culture all my life.Mix the three and House of Iphiko was born.I turned to my best friend to promote and grow my business: Social Media.Fast forward to now and House of Iphiko regularly takes corporate and individual orders and even has a store on Amazon.Whenever things don’t go your way, remember the answer is always within you.All you need to do is reach inward and find it.Once you do, we’ll be here to help you grow.

India

Launching and operating a travel agency isn’t a walk in the park.And when you have zero experience in the industry, it’s a disaster waiting to happen.But you still do it, when you love travelling.Here’s what you learn:- Getting customers to book your travel packages isn’t as easy as getting likes on travel photos- Tourists will forget the 100 things you did right if you do 1 thing wrong- Each person is different and you must cater to their individual needsIphiko Trips shaped me to become a better founder.The company made me a better leader.And it continues to do so each day.When I started the company, I wore all the hats.Posting on social media. Getting customers. Learning how to conduct tours.I even did a diploma in tourism to get a license from the government.Once again, the struggle was making people believe I wanted them to have a beautiful experience on the trips and not just rip them off their hard-earned money.You need to understand what makes a customer go, “Aha! I want to book this trip,” what concerns hold them back, and what makes them resonate with your offer.Next, you need to address their concerns, speak to their desires, and gain their trust.That’s exactly what you need to do with your customers.You must speak their language.Address their fears.Earn their trust.Then and only then will they do business with you.The right strategy and understanding buyer psychology take you far.

Running an e-magazine is a thankless job.You convince writers to submit their pieces.Learn how to edit.Promote the magazine.And you never get paid for it.Yet I wanted to run one.Because I wanted to offer youngsters like me a platform to showcase their talent.Something I never had.Within 7 months, The Youth Chronicles started doing media partnerships with IITs, IIMs, and engineering colleges including Symbiosis, BITS Pilani, St. Xavier’s, VIT, and MIT Pune.Now-famous YouTubers Prajakta Koli and Bhuvan Bam gave interviews in the magazine.I was featured on Entrepreneurs Today.All through creating content on social media and knowing which strings to pull to make the audience come for more.Unfortunately, in 2020, someone hacked The Youth Chronicles website and deleted it.But someday I’ll return to this project of mine and relaunch it.Because you should never give up on your dreams, right?

Managing social media for metal bands is a once-in-a-lifetime experience.You get to interact with dynamic musicians across the country and even overseas.But it’s also a huge responsibility.You play a crucial role in the success of the shows and concerts.You can’t afford to make a mistake.That’s when you learn how to hook the audience with your posts.How to make them crave for more.How to make sure they don’t stop at “Love the post” and actually buy the tickets and the albums.I offered white-label services to Metalbase.My job was to handle the social media channels.I had one of my best work experiences with this company.It was more about friendship than being just ‘colleagues.’More about enjoying what you do than ticking off tasks.More about caring for the outcome rather than getting what we can for ourselves.This company taught me how I wanted to run my agency.The founder showed me how to lead and not just own a company.For that, I’m indebted to each one of them.

Our worst moments often lead us to the best things in our lives.That’s the best I can describe my time here.I went to the interview for the position of a content writer but the founding members said they only have the vacancy for a social media manager.Back then I had no idea about social media.They promised to train me for the job but eventually did nothing.I had to work on Sundays. On public holidays. On days when I was sick.Bottom line: it was a living hell.But there was a silver lining.I fell in love with social media.I decided I’ll open my own agency in future.I started going to each department and learnt how things work in that specific department.Website design. Content writing. SEO.Why?I knew if I wanted to launch my own agency, I needed to learn bits and pieces of each department.The job was a nightmare, but without the learnings I picked up here, I wouldn’t be able to do it.

You’re wondering, “What’s being a copywriter has to do with being a Founder?”Here’s why it matters:When you work at a start-up where your only 3 colleagues are the founding members of the business, you must shoulder a lot of responsibilities.You must learn 457 things a copywriter doesn’t need to know:How to onboard a client. How to manage social media channels. How to handle client communication.I did all of that while writing copy for social media, the company website, and the e-magazine the company published.One moment I’ll be writing copy, creative juices flowing from my brain to the screen.The next moment, I’ll be on the call with a client crafting a logical argument as to why they should choose us.I acted like a Start-up Founder without the tag of one.That’s when you get a taste of what it takes to run an agency.Life has a strange way of teaching you lessons you’ll need in future.