Bijun Wu Email & Phone Number

Needham, Massachusetts, United States

Product Launch: CarpetXpert, StainStrikerProduct Marketing: SteamMop, HydroVac & more

Boston, Massachusetts, United States

- Design social media and on campus advertising campaigns to raise brand awareness of the new chapter- Strategize contents on Instagram and magazine by collaborating with media and design departments, conducting in-depth competitive analysis, and evaluating performances by setting KPI for the entire team- Find potential business partners to sponsor the publication of magazines

Boston, Massachusetts, United States

- Meet with students and alumni to critique résumés and cover letters, LinkedIn profiles, and portfolios.

- Inspected, scrubbed, and translated unstructured data into stories from social and traditional media- Identified key research questions, developed research plans, and delivered presentations to Fortune 100 companies- Analyzed web traffic via Google Analytics and wrote reports about performance and future suggestions

Tampa, Florida, United States

• Presented valuable insight to senior leadership after market research, trend analysis, and competitive analysis for new product launch, brand positioning, marketing campaign, recruiting campaigns, viral ads, and social media engagement. • Developed a “train in my shoes” campaign for raising awareness of anti-trans laws targeting trans athletes and executed the idea by creating and tracking timeline, designing interviews, conducting primary and secondary research, managing social media accounts, planning events, and designing websites with three other interns as a project manager.

Gainesville, Florida, United States

• Worked with creative and media team to solve clients’ problems within time limits in a fast-paced environment.• Designed questionnaires and focus groups to gather consumers’ opinions while investigating industry trends, analyzing competitive landscape, and conducting SWOT analysis to deliver solutions for clients like Uber and Coca Cola.• Developed marketing strategies by uncovering key insights based on secondary research and social listening on Talkwalker, Simmons Insights, and Mintel, and evaluated business owners’ social media performances on Sprout Social, giving a 1275% increase in Body Kitchen 's reach on Facebook and 333% increase in Linda Anderson’s engagement rate on Facebook.

Guangzhou, Guangdong, China

• Managed relationships with guests from Fortune 500 companies and provided customer service on a day-to-day basis.• Researched hotel industry and identified target audience by analyzing consumer profiles on Excel.• Monitored social media content and developed artistic materials with the social media team to improve guests’ experiences, increasing media exposure from 1500+ to 4000 + views per post.• Explored digital marketing strategies with the management team to increase brand awareness in the city.

Gainesville, Florida, United States

• Prepared and served over 100 drinks and food daily to customers based on health codes and café standards.

Master Of Science - Ms, Marketing Communication Research

Activities and Societies: Career Counseling AssistantDean's scholarship

Bachelor'S Degree, Advertising, 3.81/4.0