● Account Management: Execution and monitoring of digital advertising campaigns (programmatic advertising). Involved optimizing bids/budget using various statistical modelling techniques. Worked on arriving at various targeting strategies to improve target audience and quality of bids ● Responsible for all digital post-sales advertising campaign coordination including ad trafficking and technical support ● Good understanding of online Ad campaign metrics and analysis including CPM, CPC and CPA models ● Generated audience insight reports detailing performance of campaigns by various demographics. Worked on providing actionable insights to the advertiser based on current campaign performance ● Generated weekly/monthly reports to track the progress of campaigns using Excel ● Analyzed, visualized and reported metrics data for targeting, audience composition, inventory available etc., ● Worked on forecasting weekly/monthly/yearly budgeting plan for the campaigns ● Involved in setting up, managing and optimizing campaigns using DoubleClick Bid Manager, Appnexus, Google Analytics and Adwords ● Involved in Affiliate marketing program setup for new business along with creating backlinks for several websites ● Trafficked campaigns on Facebook business manager and generated monthly Reports through kenshoo ● Have basic grasp on the Microsoft bing ads