• Updated e-commerce store landing pages, product pages and other content to latestdesigns.• Developed video and image content by working with creative teams.• Optimized pricing, photos and product descriptions based on competitor research.• Helped integrate data across sales channels and third-party apps.• Streamlined business functions, advising partners on policies and operating procedures.• Manage and optimize the functionality of the e-commerce platform (Etsy).• Collaborate with IT and Productions to align e-commerce efforts with overall business goals.• Ensure a seamless and user-friendly online shopping expereince.

• Staffing all regions (Asia, Europe, South America) for channel and regional roommaintenance.• Appointing sales personnel in each region for sales management and moderation.Motivate and led staff with implementation of good policies and decision-making toboost company growth and standards.• Evaluate KPIs and supervise team to measure, track and improve results.• Grow market reach by organizing and approving promotional campaigns.Host worldwide international events and tournaments to incentivize gamers withexclusive prizes.• Manage content creation, including blog posts, videos, infographics, and other engagingmaterials aimed at educating and engaging the target audience. Current Social MediaFollowers: Facebook: 215k | YouTube: 23k

• Supervised staff hiring, training and performance evaluations to meet KPIs and wider business goals.• Improved personnel management strategies with better engagement, training and retention tactics.• Resolved conflicts through positive and professional mediation.• Oversaw and managed appraisal system geared towards driving high performance.• Strategic Planning: Develop and implement marketing strategies and campaigns aligned with the company's overall goals and objectives.• Budget Management: Create and manage the marketing budget, staffing budget, allocating resources effectively to achieve desired results while maintaining cost control.• Market Research: Conduct market research to understand customer needs, industry trends, and competitor activities. Use this data to inform marketing strategies.• Brand Management: Oversee the maintenance and enhancement of the company's brand image. Ensure brand consistency across all marketing materials and channels.• Campaign Development: Lead the conceptualization, development, and execution of marketing campaigns, including advertising, content marketing, and social media marketing.• Digital Marketing: Develop and manage online marketing strategies, and social media marketing.• Analytics and Reporting: Monitor the performance of marketing campaigns and initiatives using analytics tools. Use data-driven insights to make informed decisions and optimize strategies.• Partnerships and Collaborations: Identify and develop partnerships and collaborations that can enhance the company's marketing efforts and expand its reach.• Stakeholder Communication: Collaborate and communicate with senior management, sales teams, and other departments to align marketing efforts with the overall business strategy.• Continuous Learning: Stay updated on industry trends, emerging technologies, and best practices in marketing to adapt and innovate strategies as needed.