Serving as a key leader in cross-functional teams, collaborating effectively with colleagues to achieve shared objectives and deliver exceptional results. Key areas of my expertise include:• Spearheading the development and implementation of comprehensive marketing strategies for a diverse portfolio of clients, spanning FMCG, fashion, real estate, and corporate sectors.• Consistently exceeding sales targets and boosting ROI by 15% through innovative marketing campaigns that effectively leverage traditional and digital channels.• A deep understanding of market dynamics to craft targeted and impactful campaigns that resonate with diverse consumer segments.• Demonstrating expertise in digital marketing, including social media optimization and performance-driven campaigns.• Proficient in data analytics to optimize marketing performance and identifying new growth opportunities.

ATEAM ADVERTISING, NOVEMBER 2015 - JULY 2020• Co-founded ATEAM Advertising and rapidly built a talented team of young professionals.• Successfully led the agency to significant growth, achieving a 35% increase in revenue within the second year.• Demonstrated exceptional business development skills by securing prestigious clients like Kansai Paint Pakistan and OPPO Pakistan within 6 months.• Pioneered a global pitching system to expand the agency's reach and attract international clients such as NFL-USA, BAHU Foundation UK, and High Sun CHINA.• Exhibited a strong global mindset and ability to collaborate effectively with clients and teams from diverse cultural backgrounds.

• Successfully expanded the agency's footprint by establishing a new office in a strategic location.• Recruited and developed a high-performing team to drive growth and deliver exceptional client service.• Led business development initiatives that resulted in a significant increase in agency revenue within a short timeframe.• Managed complex marketing campaigns for prominent clients, including Allied Bank Limited, NCBA&E, Vital Soap, and Haier Pakistan.• Demonstrated exceptional leadership skills by building and motivating teams to achieve ambitious business goals.• Effectively navigated the challenges of managing both conventional and digital marketing strategies.

• Successfully led business development initiatives that resulted in a substantial increase in agency revenue from PKR 100 million to PKR 220 million within 1 year.• Developed and implemented effective marketing campaigns, for prominent clients such as Borges Olive Oil, Al- Ghurair Giga Group, Murree Brewery, GIZ, and Universal School System.• Provided strategic leadership and mentorship to the client service team, conducting training sessions and facilitating team-building exercises to enhance performance and drive client satisfaction.• Demonstrated a deep understanding of the local market and tailored marketing strategies to effectively engage audiences and achieve measurable business outcomes.

• Successfully led business development efforts that resulted in a significant increase in annual revenue from PKR 180 million to PKR 300 million, acquiring 7 new clients and driving a 45% growth.• Developed and implemented standardized client service procedures (SOPs) to improve efficiency and enhance customer satisfaction.• Facilitated effective client relationships and driving business growth.

• Successfully managed and promoted a diverse portfolio of Nestlé brands, including Chilled Dairy, Confectionary & Breakfast Cereals, Dairy Culinary, and Powdered Drinks.• Led creative initiatives and executed successful marketing campaigns that increased brand awareness and sales by 11%.• Developed and implemented brand strategies that aligned with Nestlé's overall goals and resonated strongly with consumers.

• Proactively acquired new clients and increased agency revenue by 14% through effective business development efforts.• Led successful marketing campaigns for prominent clients such as National Telecommunication Corporation, National Library, Mari Gas, Murree Brewery, Ibex, Maritime Technologies, and DHA, resulting in high brand recall and increased market share.