As the Business Development Director at React Mena, I lead our Business Development department with a focus on expanding our client base and driving significant revenue growth. I oversee a talented team of Business Development professionals and collaborate closely with senior management to develop and execute strategic plans aimed at achieving our sales targets and fostering business growth.

Strategic Recruitment Support: - Collaborate closely with the CEO to facilitate the recruitment process for a HR Director/Manager. - Engage in candidate sourcing, interviews, and selection processes.Marketing Strategy and Identity Enhancement: - Provide integral support to the marketing team in the development of a new company identity. - Contribute insights to strengthen the overall brand presence.Overseeing Office Setup: - Lead efforts to finalize the setup and recruitment processes. - Liaise with stakeholders to ensure a smooth and efficient establishment.Comprehensive Company Overview: - Develop and maintain an in-depth overview of the company's needs and areas for development. - Conduct assessments to identify opportunities for improvement and growth.Operational Excellence and Improvement: - Convene meetings with unit heads to understand existing processes and identify areas for enhancement. - Collaborate with teams to implement improvements, fostering operational efficiency.Team Restructuring and Evaluation: - Spearhead the restructuring of the finance team in conjunction with the HR Director. - Evaluate team performance and implement necessary adjustments for optimal efficiency.

Created campaign projects for various clients to achieve their marketing targets. Collaborated with creative teams to design and produce content to meet organizational marketing goals utilizing a wide spectrum of media selection.Key Achievements: Provided marketing and media services, developed marketing strategy and implementation of advertising campaigns, in addition to media planning and media buying along wide spectrum of digital media and offline media. Provided marketing consultancy for specific campaigns of BTL, ATL and TTL nature, liaising with internal company team and with media organizations and advertising agencies when required.  Managed creative staff or designers as holding and excellent eye for design leading to catchy and creative ads.

Successfully plan campaigns, manage and coordinate digital media marketing projects from concept through completion. Collaborate with internal team members, clients, media suppliers, designers, and consultants to create vision, conceive designs, and meet all deadlines and requirements. Lead teams in digital media projects.Key Achievements: Lead the planning, and specialist digital teams to plan and execute integrated local and/or regional campaigns. Worked with other media managers to develop planning frameworks to ensure consistency in brand and tactical media planning across markets /BU's including standardized measurements of success and guidelines to support planning on specific verticals / platforms. Drove discussions with advertising and digital teams to agree on media KPI's and ensure that the right metrics are being monitored and optimized against. Ensure campaign learnings are incorporated into future planning. Supported agencies and internal advertising teams in the development and implementation of content/ media partnerships furthering brand engagement and conversations with consumers. Ensured that all billings and invoices are as smooth as possible between finance dept., suppliers and clients. Handled digital media buying and negotiations with local and regional digital media suppliers and media owners.  Provided periodic data analytics through effective use of tools to facilitate marketing management decision-making. Leveraged on keen skills to identify digital media marketing opportunities, and use key information to achieve organizational objectives.

Being responsible for developing integrated media strategies across all Saudi regions and abroad markets, delivering maximum return on media investment, breakthrough innovation, and functional excellence. Leading the planning team and buying team from the first stages of client brief and guiding them until the execution of the campaigns and delivery of final reports to the clients.Key Achievements: Responsible for driving world-class media planning and strategy in assigned regions / markets or Business Units, translating brand and business objectives into actionable media objectives. Maintained the overall client satisfaction, ensuring that all the marketing and media deliverables are being met in a timely manner and at best quality achieving the planned marketing objectives. Provided periodic data analytics through effective use of tools to facilitate marketing management decision-making and media planning.  Built and maintained media knowledge of the market in addition to consumer and media research available. Established strong relations with media suppliers, which yield profitable negotiations for both the agency and clients providing the best deals with lowest costs and maximum free of charge ads. Coordinated with the creative teams and designers (digital and offline) to insure the guidelines are being met and the advertising message is presented in its best form. Established and constantly maintained exceptional professional rapport with internal staff, company management suppliers and agencies. Being effective as a team player and lead contributor in training initiatives.

• Responsible for quality of media planning and buying for the team including development of objectives, strategies and plans and developing skills and knowledge base of the team.• Responsible of executives & planners performance & output for clients.• Responsibility on innovation & new media input.

• Develops media strategies and objectives from briefs, prepares tactical plans and presentations and utilizes research and media knowledge proactively.• Assists planners in proper methods of preparing, evaluating and implementing media plans, and undertakes the execution of major media initiatives.

• Develops media plans from briefs using research data available and ensures smooth implementation and execution of the plans. Full responsibility on tactical planning.• Work on understanding marketing objectives and strategies for clients and ensure media objectives and strategies are on target.

• A general operations role which will traverse both planning and buying disciplines and have primary responsibility for day-to-day media administrative functions.• Communicate with client and account executives in order to understand client’s needs and expectations.• Built strong relationship with local and regional media, creative teams, researchers and other members of the advertising team.