- Develop plans and strategies for Volume delivery and sustainable growth in the area;- Daily/weekly monitoring of business performance;- Increase numeric and weighted distribution of Unilever Brands and SKUs;- Achieve Intelligent Quantum and Field Capability Score KPI’s on monthly basis;- Stock management and ensure secondary CCFOT as per given targets;- Ensure quality of sales and distribution;- Ensure implementation of all new Initiatives and category specific plans;- Increase direct coverage versus relevant universe;- Achievement of perfect store and all visibility initiatives KPIs;- Ensure customer’s required finances and Profitability (ROI);- Training and development of Territory Managers;- Resource allocation;- Optimize utilization of IT tools;- Implementation of customized distribution models as per need basis;- Territory and outlet management;- Implementation of Joint business plan and regular reviews to ensure compliance;- Feedback and suggestion on competitor activities;- Ensure best practices of warehousing and FIFO at both distributor and trade;- Follow and ensure audit guidelines by Unilever;- Ensure weekly sharing of Unilever Safety discussion points and recommended behaviors through TMs;- Ensures that distributor operations and processes are safe and are guided by Unilever safety policies and principles.

- Responsible for design. Plan and deployment of channel programs (proximity, cosmetics, bakery and Wholesale) depending on channel strategy and its alignment with broader CD agenda.- Custodian for driving look of success in Perfect Stores for Retail channels along all 4Ps in liaison with other functions.- Keep governance on channel profitability (P&L) and shape of growth (channel construct) across geographies.- Custodian for managing Channel TTS across all channels ensuring minimum arbitrage/spread during activated and non-activated times.- Drive centrally managed corporate engagement plans to drive COTC and MDM portfolio aimed at driving more assortment in partnership with CSP and Field functions.- Work in collaboration with CSPs to drive optimization and spread of trade activities across BGs to ensure maximum returns on promotions.- Monthly evaluation/ analysis of the channel performance by Category/ brand, impact of activities, competition analysis etc.- Ensure smooth running of channel operations including incentives processing, targets setting, POSM procurement etc.- Run Channel Performance review forum with CDLT on monthly basis covering all input and output performance matrix and recommendations on way forward basis channel specific behaviors and insights.- Be the lead for driving digitization agenda for Perfect Stores in collaboration with digital transformation starting with Digital contracts all the way to linking their audits and payments through Oscar.- Provide support and insights on any trade promotion/in-store assets deployment to CSPs.

Ensuring Super Market Channel growth, improving Share of Shelf, visibility, and overall Perfect Store Compliance. Ensuring hygiene, relationship management of direct accounts. Owner of Supermarkets Joint Business Plans and TTS disbursement.

- Leading the capability agenda for North- Responsible for cascading all capability plans and subsequent assessments in North- Training content creation for internal and external employees- Conversion of learning modules into digital mediums- Launching first ever learning App for internal, employees with the team. Detailed testing for gamification and quiz modules- Responsible for roll out of biggest Change Management plan across North Geographies- Responsible for Infra readiness and smooth data transfer of more than 70 DTs across north to a new secondary sales software

• Managing Learning & Development (Commercial Training) at Gujranwala and Sialkot Territory• Responsible for Training and Development of CCI’s and Distributors sales force.• Identifying training needs with detailed TNAs of the employees in collaboration with functional heads• Support sales team in achieving monthly Sales Targets by motivating & equipping them with the right coaching & mentoring • Design customized training programs & develop training modules on required training for efficient talent management. • Developing and conducting Employee Orientation Program for new hires.• Recruitment at critical positions of supply chain and commercial, • Performance Appraisal calibration, • Support in executing commercial restructuring, • Initial screening for Management Trainees, • Upholding Values by leading the biggest cultural and values transformation program in 3 locations (Lead Facilitator for Value Play Shop in CCI Pakistan).• Certified Sales Professional, Coca Cola Icecek, Paksitan• Certified trainer for Pakistan Workplace Rights• Certified trainer for Impacting and Influencing • Certified trainer for Customer and Result Orientation

• Looking after Coke Beverages business for Fast Food and Fine Restaurants in Rawalpindi Region• Responsible for assigned volume, revenue and availability targets for the area• Managing a team of 3 Direct Reports• Managing a portfolio with a mix of National and Local Key Accounts (Savour Foods, Subway, Hardees, OPTP)• Relationship Management for NKA’s and LKA’s • Responsible for business conversion from competition and signing of exclusivity deals along with designing strategies for retention.• Managing Distribution, Identify gaps and develop plans for expansion of distribution infrastructure• Develop efficient route planning and service frequency• Ensure safety, tracking and effective management of company assets in market• Market intelligence for competitions strategies • Training and development of team to maintain a healthy pipeline• Collaborate with marketing, finance, supply chain and external stakeholders for smooth operations

o Managing Key Accounts of the territory (Sitara Group, Crescent Group, Interloop).o Managing Direct Channel Sales with significant volume targets of Premium & Unit Margin Growtho Regular Market Intelligence of competitor’s progress & new incoming projects to develop proactive Strategies.o Conducting customized presentations/roadshows in Sector.o Regular Forecasting of ITS, ITO, MTS & MTO Products.o Handling of all operational issues of the territoryo Monitoring targets on monthly basis based on Sales Report & LSC Report.o Devising POPSA (Call Plan) Activities as per my Sales Pipeline Management tools.o Managing Pricing for customers on ]Deal Management Tool.o Customer Relationship Management o Liaising between internal and external stakeholder for quick resolution of issueso Aligning my orders with forecast management team, Lubricant Supply Chain & Customer Services o Special Focus on Textile, Sugar and Fertilizer Industry

1- Inspection:Shut Down/ TurnaroundCarrying out initial, detailed and final internal visual inspection complemented with NDT examination for the static equipment.Responsible for safe and reliable operation of all refinery equipments by planning and Detailed inspection of Refinery equipments and Pipelines is performed using various Non-Destructive Techniques in light of various API Standards and industry best practices.Compilation of Inspection, Report Writing of Inspections carried out and subsequent data entry in Computerized Maintenance Management System MAXIMO.Review of Quality Inspection Plan and vendor’s documents.External Inspection of In-Service storage tanks as per External Tank Inspection Schedule.Maintaining and updating Quality Management System (ISO 9001).ARL UPGRADATION PROJECTSAttock Refinery is going for an EPCC extension project of worth 250 Million US Dollar with HYUNDAI ENGINEERING COMPANY. The extension project includes Isomerization Unit, DHDS, Amine Unit, Sour Water Stripper, Sulfur Recovery Unit, Hydrogen Plant and Pre Flash Unit.RESPONSIBILITIES FOR PROJECTSTo review FEED documents. To review and approve the documents like Mechanical data sheets of static equipments, Pre Qualification Documents for vendors, P & ID’s, Line Lists painting specifications etc.To review and discuss the issues of material selection.2: Design:Routine: Issuance of complete construction packages for modifications of live plant. Leading design review meetings for specific jobs.Rerouting/relocation of piping/equipmentProject:Review of FEED documents of equipment to be installed in the upgradation project.Translation of PFDs and P&IDs with respect to the plot plan as per actual.Training of the existing staff and summer interns regarding the ARU Upgradation Project.