Major Tasks & Responsibilities- Media Planning & Media Buying across multiple Digital Channels- Running Performance Marketing Campaigns on; Google, Facebook, YouTube, TikTok, LinkedIn- Managing a team of Web Developer, Content Writers, Graphic Designers, SEO specialistClients Worked With:Pepsi, Shahid Afridi Foundation, Volka Foods, Hope Not Out, Quetta Gladiators, Long South Capital (USA), Rabt (App)

Major Tasks & Responsibilities- Developing and executing business strategies to achieve long and short term goals through a dedicated team of professionals- Overseeing the business operations, financial performance and strengthening relations with business partners and key stakeholders- Managing the development, communication and execution of strategic initiatives to achieve new business for the organisationClients worked withDAMAC (Dubai), Adam Bernard’s (UK), Gulf Gas (UAE), Superior University, Saad Ahsan Immigration, Al Khidmat Foundation, UKIM, Motorway City, SIGAL Group,

Role & Responsibilities- Client Servicing to forge a strong agency-client relationship and - Developed a well thought-out yearly and quarterly digital strategy for the brands - Designing Social Media Calendars - Running Paid Campaigns on Google, YouTube, Facebook & Instagram- Managing a team of Designers, Developers, Video Editor, Content Writer & Community ManagerClients worked with:Giggly, Cookania, Royal Fans, Bake Parlor, Honda, Hyper Star (now Carrefour), Master Tissue

Worked as a digital strategist to align the customers’ online touchpoints with the client’s overall marketing strategy. Planned and managed full project lifecycle; strategy, design, development, testing, andimplementation. Increased conversion by 30%, reduced bounce rate by more than 40%, andimproved user engagement. A/B Split testing ads on Facebook and Instagram with different audiences. Promoted the Brand andProducts through Instagram influencers and brand ambassadors to increase traffic by 70% andimproved brand awareness. Developed strategies to effectively achieve client’s communication objectives and devised optimal channels & tools to reach the target audience efficiently . Conducted desk research to identify trends and best practices that could be utilized in marketing campaigns for clients’ brands. Analyzed results using Facebook Pixels and Google Analytics to create sales funnel based on thecustomer’s online behavior. Additionally, analyzed web traffic metrics and suggested solutions to boost web presence. Worked closely with the various specialists involved with the implementation and management of client’s digital strategies to optimize customer experience and ensure brand consistency. Developed a thorough understanding of online audience and presented the most appropriate target segmentation for client’s brand. Evaluated campaign performances using various metrics and presented relevant suggestions to the clients

Key activities include. Proposal Formulation: Understanding the scope and nature of research needs to be conducted according to the clients’ objectives. Suggesting proposed Research Methodology & Research Design including Sample Break-up, Costing and Timelines . Questionnaire Design: Worked on different categories of questionnaires including; Usage & Attitude, Product Testing, Concept Testing, Ad Testing, Tracker, Customer Satisfaction etc. Translated questionnaires into local language and responses back to English. Studied and worked on different types of scales used in Quantitative Questionnaires . Project Execution: Prepared field intimation and relevant training material for interviewers and participated in briefing sessions. Conducted Desk Research, In-Depth Interviews and observed Focus Groups. Was responsible for Field/Market visit regarding Quality Assurance. Prepared Tabulation Plan for Data Processing Team and translated open-end responses into English . Report Writing: Learned how to extract key insights from raw data tables and prepared different types of pictorial and detailed reports. Learned how to conduct data analysis using SPSS Survey Reporter for cross tabulation

•Worked on distinctive Qualitative & Quantitative projects including; Usage & Attitude Studies, Perception Studies, Tracker studies, Social Surveys•Worked with clients from different industries including; FMCG, Food & Beverages, Financial Services, Telecom, Social Sector, Education Sector etc. •Key Responsibilities include; Proposal Formulation, Field Intimation and Briefings, Moderation of Focus Groups, Conducting IDI’s and Desk Research, Monitoring Field Activities and Quality Assurance, Development and translation of Questionnaire and Discussion guide, Analysis of results and Report writing

Worked as an intern for six weeks.Conducted Competitor AnalysisLearned and implemented Project Management