LimopaniRamadan 2024 Campaign• Achieved Highest Ever Sales in Last 5 Years• Executed Digital Media Campaign on Facebook, TikTok, Instagram & YouTube & Reached 5M+ Viewers with 15M+ Views• Aired Limopani's Jingle on Radio to Create TOM Recall• Increased Visibility in Retail Channel via Hanger Execution in 5,000 Retail Stores• Integrated Limopani in ARY's Ramadan Cooking Show & Reached 0.5M+ Viewers• Generated 50K+ Trials of Limopani via Activation at Cluster Markets & HoReCa to Increase Interaction with TG• Increased Awareness with OOH Execution of PBS & Bus SheltersCandies• Collaborated with Unilever to Launch Choran Chatni Ice LollyToffees• Launched Hilal Eclairs Across Pakistan

Equal | Zero Calories Sweetener • Delivered 16% GOLY in FY 2223• Achieved Ever-Highest Sales of Equal in Jan '22• Executed Category First Category Development which Increased the Sales by 3X at the StoreSearle Vitamine Water | Beverage• Delivered 18% GOLY in FY 2223• Devised Gondola Execution Strategy Across KLI to Drive Impulse Buying

Equal | Zero Calories Sweetener• Conceptualized & Developed Animated DVC for Equal to Create Awareness of Stevia & Establish it as a Natural Sugar Substitute• DVC’s View Rate Was 95% • Devised & Implemented Marketing Plan Month-on-Month Basis • Achieved Ever-Highest Sales in Sep '21• Grew Brand’s Sale By 260% In 1 Year• Executed Radio & Trade Plans to Drive Awareness & Top-of-Mind Recalls• Coordinating with Vendors for Timely Execution of Marketing Initiatives• Efficient Allocation of Marketing Budget to Achieve Business ObjectivesSearle Vitamine Water | Beverage • Finalized Brand’s Positioning & Communication Strategy• Developed TVC & 360o Marketing Plan for SVW• Achieved Ever-Highest Sales in Jun '22• Grew Brand’s Sale by 400% in 1 Year• Grew brand's availability by 200% in 1 year• Planned Execution of Digital Media Buying which Resulted in 25% Uptick in Volume during Campaign• Updated Packaging of Non-Carbonated SKUs• Coordinated with Production, BD & Supply Chain Departments to Ensure Smooth Supply of Stock• Media Buying to Achieve Set Objectives• Monthly Sales Analysis to Identify Gaps & Opportunities• Finalization of Sales Targets & IncentivesNew Product Development• Finalized Product, Developed Packaging & Pricing Strategy of 5 New SKUs of Baby Products• Finalized Product Development & Launch Strategy of Mosquito Repellent

• Led New Website Development Project• Devised Social Media Strategy of NLC Across Leading Platforms• Led Mobile App Development Project• Coordinated with Relevant Departments for Content• Engaged with Logistics Operations Team to Resolve Challenges• Assisted in Development of CSR Policy• Updated Content of Website using WordPress• Identified Logistical Needs of Clients and Suggest Solutions to Cater Needs

• Formed and Lead a Team of 80+ BAs to Deliver Assigned Targets• Managed Day-to-Day BTL Operations• Identified New Channels of Customer Acquisition• Acquired Approximately 1,500 New Customers per Day• Achieved Monthly Target by 200%• Assisted in Expansion Plan of South Region• Implemented Expansion Plan (BTL and OOH)• Assisted Department to Increase Retention• Performed Data Analysis and Devised Action Plan to Achieve Results• Assisted in Expansion Plan in South Region• Provided Support to Creative and Operations Department to Streamline Processes

Projects Worked On:1. Conducted Sales Study on MilkPak's 1 Liter SKU and 250 ml SKU• Visited 200 Retail Stores and 15 Wholesale Stores & Identified 3 Reasons Channel Wise for the Decline in MilkPak’s 1 Liter SKU• Conducted In-depth Interviews with Shop Owners to Understand Market Dynamics and Decision Making2. Measured Effectiveness of Nesfruta Buddy's McDonald's Campaign• Interviewed Retailers to Gauge Pull Factor Generated from the Campaign• Analyzed Market Dynamics to Suggest Campaign Ideas

• Devised BTL Strategies to Enhance Brand Visibility & Recall• Made Creative Presentations to Ensure Audience Attention• Pitched Strategies to Clients to Achieve Marketing Objectives• Coordinated with Stakeholders to Ensure Smooth Operations• Assisted Creative Department to get Creatives DoneActivations ExperienceCampus Activation | Rural Activation | Urban Activation | DTC | Stall Design | Muhalla Gathering | Float Activation | Mall Activation | Education Program | Product Launch | In-store Activation

• Identified Lead Generation Avenues and Contributed avg. $12,000 monthly in Sales Revenue• Created Email Marketing Content & Executed Campaign to Generate Lead Funnel• Coordinated with Digital Development Department to Ensure On Time Delivery• Analyzed Campaign Data & Created Weekly Reports to Track Progress

- Handled day-to-day clients and helping them resolve their queries.- Performed Teller's and CSO's responsibilities.