a) Spearheaded the development of Motive's LTV and net profitability forecasting models to optimize GTM strategies - all the way from scoping and buy-in, to development, deployment and pipeline engineering.b) Helped to establish a highly effective and impactful system for planning, executing and documenting strategic pricing experiments. We used a plethora of parametric and non-parametric techniques to aid the executive team in testing hypotheses across all product verticals.c) Conducted multiple deep dives into product analytics, using descriptive, inferential and ML driven approaches, to identify potentially new avenues of business optimization, hypotheses for experiments etc.d) Deployed and optimized an end-to-end suite of stakeholder facing dashboards, reproducible Python scripts and data pipelines to aid in the formulation of pricing strategies.

a) Project Lead for the development of Finja EMI Wallet's Fraud / AML / CTF monitoring platform.b) Responsible for generating high impact predictive insights across all business verticals to aid in strategic decision making.c) Managed a team of data analysts / scientist(s), while streamlining company wide analytics and reporting. Also responsible for the continuous learning and development of my team mates.

a) Trained, optimized and deployed multiple context specific ML and DL models aimed at predicting default risk on loan products and also for the identification of untapped customer segments for cross selling.b) Spearheaded end-to-end experimental data product development (Financial Wellness Scoring and Portfolio Risk Analytics), beginning with publishing internal research white-papers, all the way through to prototyping and deployment on Google Cloud.c) Created, disseminated and maintained Tableau dashboards for product wise descriptive and inferential analytics. Deployed reusable Python and SQL scripts for enterprise-wide data wrangling d) Worked closely with the Data Engineer while creating Python scripts for the creation of standardized, high frequency reports for national regulators.

a) Provided specialist services to SME clients in the retail, advertising and courier/delivery service sectors.b) Generated detailed and scientifically valid organizational, environmental and consumer driven insights.c) Advised and assisted clients with re-defining strategies and restructuring organizations to improve processes and customer satisfaction.d) Conducted follow up trainings on system integration, lean processes, digital marketing and research.

1) Program Manager, Market Research & Co-Founder, School of Management a) Key member of the Core Faculty Management Team charged with the transformation of the Department of Business Administration into the Air University School of Management.b) Supervised research, including analyses of customer preferences and emerging market trends, service mapping, as well as digital and traditional branding studies to generate actionable insights.c) Actively collaborated with other project managers, as well as the university’s administration and finance departments.d) Successfully prepared, presented and defended AUSOM’s program pitch and 5 year business plan to the University’s Board of Governors.2) Founder & Program Manager, Business Consulting Projects a) Initiated the market-oriented Capstone Business Consultancy Projects, aimed at developing real world business skills in MBA graduates while building value added industrial linkages.b) Spearheaded MBA research and industrial outreach initiatives; supervised 10 projects and 32 rotating consulting teams over a period of 4 years. c) Capitalized on the project’s inherent flexibility to provide value added strategic consultancy services to local startups and SMEs in Islamabad, Rawalpindi and Peshawar. d) Built relationships with diverse businesses in Consumer Retail, Manufacturing, Technology Development and Venture Capital sectors. 3) Lecturer & Internship Supervisor a) Conducted the following MBA courses: Global Corporate Strategies, Marketing Strategy, Business to Business Marketing and Strategic Services Marketing.b) Utilized cutting-edge online simulations, global case studies, field projects etc.c) Established internship guidelines and evaluation standards to enhance department TATs, outreach programs and student placement opportunities. d) Partnered with the World Wild Life Fund’s “Eco Internship Program”

a) Tasked with increasing “core-bucket” liabilities and wealth management product sales by effectively managing and coordinating an 8 member junior sales team.b) Networked to develop business relations, promoted the sale of loans, investment and other banking services and attracted corporate and individual customers.c) Interviewed corporate and individual customers and responded to customer enquiries regarding investment mechanisms, savings plans and co-branded products. d) Analyzed and reviewed loan and credit applications in accordance with authorized limits. e) Monitored processing of loan applications and credit investigations. f) Participated in the preparation of monthly financial and branch progress reports.

a) Full time intensive internship which was focused on brand marketing, basic project management, market research and marketing finance.b) Functioned directly under the brand managers of Pall Mall and Gold Flake as a cross-functional coordinator for the major promotional campaigns of Q1 2007. c) Successfully conducted a comprehensive business analysis of BAT's market wide plano-gram and formulated recommendations to further improve retail performance and below-the-line recognition of the company's brand portfolio.

a) Traded stocks, bonds and other securities on the Karachi and Islamabad stock exchanges while serving a diverse portfolio of consumer clients.b) Developed trading strategies by reviewing investment information and monitoring market conditions from the exchange floor and through contact with trading departments of other investment firms, pension fund managers and investment company financial analysts.c) Prepared reviews of portfolios' positions. d) Prior to resignation, ensured the training of a replacement stock broker.