At Feature Tech Services, I manage end-to-end SEO for multiple USA-based projects, working closely with clients to optimize their online presence and drive targeted organic traffic. My role encompasses a range of responsibilities, including:On-Page SEO: Performing detailed website audits, optimizing content, improving site structure, and implementing best practices for meta tags, headers, and URLs.Off-Page SEO: Building high-quality backlinks, managing link-building campaigns, and enhancing domain authority through strategic outreach.Technical SEO: Ensuring website health by improving load speeds, enhancing mobile-friendliness, fixing crawl errors, and optimizing sitemaps and indexing.Local SEO: Managing and optimizing Google My Business profiles and increasing local visibility through citations, reviews, and targeted local keywords.SEO Strategy Development: Tailoring comprehensive SEO strategies based on each client’s goals, industry, and competition to maximize ROI and search engine rankings.Keyword Research: Conducting in-depth keyword research to identify opportunities and trends, ensuring that content aligns with user intent and business objectives.Performance Tracking & Reporting: Monitoring website performance using tools like Google Analytics, Search Console, and SEO platforms to measure success and adjust strategies accordingly.In this role, I’ve been responsible for improving search rankings, increasing organic traffic, and delivering sustained growth for clients across various industries in the USA.

At Inexol Technology, I serve as an SEO Consultant, offering expert advice and strategies to help clients improve their organic traffic and overall search engine performance. My responsibilities include:SEO Strategy Consulting: Providing customized SEO strategies based on each client’s unique needs, goals, and industry, with a focus on driving long-term organic growth.Keyword Research & Analysis: Conducting thorough keyword research to identify opportunities for traffic growth, helping clients target the right audiences through high-impact keywords.On-Page SEO Recommendations: Offering guidance on content optimization, meta tags, headers, internal linking, and other best practices to improve client websites' search rankings.Technical SEO Audits: Conducting comprehensive technical audits to identify and fix issues related to site speed, crawlability, indexing, mobile optimization, and overall website performance.Off-Page SEO Guidance: Recommending and overseeing link-building strategies to improve domain authority and drive referral traffic.Organic Traffic Monitoring: Using tools like Google Analytics and Search Console to track performance, analyze trends, and adjust strategies to continuously improve search rankings and traffic.Client Training & Support: Educating clients on SEO best practices, helping them understand the importance of ongoing optimization and how to maintain strong SEO performance over time.In this role, I provide ongoing consultancy to enhance the visibility and search performance of client websites, leading to significant improvements in their organic traffic and search rankings.

As an SEO Consultant at TGS, I specialize in optimizing websites through comprehensive SEO strategies that drive organic growth. My responsibilities include:On-Page SEO: Optimizing content, meta tags, and site structure to improve search engine rankings and enhance user experience.Off-Page SEO: Building high-quality backlinks and improving domain authority through effective link-building campaigns.Technical SEO: Ensuring websites are technically sound, with fast load times, mobile optimization, and proper indexing for search engines.Local SEO: Enhancing local search visibility by improving GMB (Google My Business) rankings and implementing effective map citation strategies.Keyword Research & Strategy: Conducting in-depth keyword research to identify high-value opportunities, aligning content with search intent, and implementing targeted SEO campaigns.Performance Tracking: Monitoring SEO performance using analytics tools and continuously optimizing strategies to achieve measurable improvements in rankings and traffic.

I have been working as a Social Media Manager at Aura.pk for over 2 years, where I continue to manage various social media platforms for multiple clients, including:Platforms: Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Twitter......Content Strategy: Developing and implementing custom content strategies to increase engagement and enhance brand presence.Ad Campaigns: Managing and optimizing paid ad campaigns, ensuring high performance and ROI across all platforms.Community Management: Actively engaging with audiences, handling interactions, and building strong online communities.Analytics & Reporting: Tracking key performance indicators, analyzing social media metrics, and providing actionable insights to enhance strategies.Brand Awareness: Creating and executing strategies to boost brand visibility, attract leads, and grow followers.In this role, I continue to deliver effective social media solutions that align with my clients' goals, driving meaningful engagement and measurable growth across all channels.

After being promoted to Social Media Marketing Specialist, I took on greater responsibility in managing and optimizing social media strategies for a broader range of clients. My key contributions included:Social Media Strategy Development: Led the creation and execution of customized social media strategies for both local and international clients, aimed at increasing brand awareness, engagement, and follower growth across platforms.Content Planning & Scheduling: Managed the content calendar, ensuring a consistent posting schedule across platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, and Twitter. Collaborated with the design and content teams to develop high-quality visuals and posts.Paid Advertising Campaigns: Designed, launched, and optimized Facebook Ads and Instagram Ads campaigns, focusing on precise targeting to maximize return on ad spend (ROAS) and achieve client objectives.Performance Monitoring: Regularly tracked and analyzed key performance indicators (KPIs) such as reach, engagement, click-through rates (CTR), and conversion rates using Facebook Insights, Instagram Analytics, and other social media tools.Community Management: Engaged with followers, responded to comments, and managed brand interactions to foster stronger relationships with audiences and improve customer loyalty.Competitor Analysis: Conducted detailed competitor analysis to identify trends, opportunities, and areas for improvement in social media strategies, keeping clients ahead of the curve in a rapidly changing digital landscape.Client Reporting: Prepared and presented monthly performance reports, highlighting key metrics and offering insights to clients on how to further improve their social media presence.This role allowed me to deepen my expertise in social media marketing and digital strategy, while delivering measurable results for a variety of clients in different industries.

During my internship at Aura.pk, I gained foundational experience in managing and optimizing social media platforms for both local and international clients. Key responsibilities included:Social Media Management: Assisted in managing social media accounts on platforms such as Facebook, Instagram, LinkedIn, Twitter, and TikTok, ensuring consistent brand messaging and engagement with followers.Content Creation: Collaborated with the content team to develop engaging posts, infographics, and stories, tailored to the target audience across various platforms.Campaign Support: Helped set up and monitor paid advertising campaigns, including Facebook Ads and Instagram Ads, ensuring effective targeting and tracking key performance metrics.Community Engagement: Responded to comments and messages, building relationships with audiences and maintaining a positive online presence for clients.Social Media Analytics: Monitored and reported on key metrics such as engagement rates, follower growth, and campaign performance using tools like Facebook Insights and Instagram Analytics.Trend Research: Kept up with social media trends and best practices, providing recommendations to improve content strategies and audience engagement.This internship allowed me to develop a strong understanding of social media marketing fundamentals and laid the groundwork for my future roles in digital marketing and social media management.