No big claims, just good work. I ran a fully remote, purposely small brand consulting and communications agency where I was the creative director, chief copywriter, designer and strategist. We helped brands craft identities and tell stories they could own forever.

• Wrote video scripts for UNF Marketing ― a real estate consultant ― as part of their social media campaign.• Successfully positioned the client as a thought leader and credible real estate consultant, helping attract target audience towards their consultation services.• Conducted extensive research into the Pakistani real estate market, and various real estate concepts and topics. Incorporated the above with client’s feedback + input to produce original educational content.Campaign engagement stats across Facebook and Instagram to date (organic + paid):• 448+ Views• 2k+ Likes• 200+ Comments• 470 Shares

• Produced original social media copy for a total of 13 different accounts in real estate, retail and e-commerce, fashion and lifestyle, food and beverages, energy solutions and healthcare.• Transformed creative briefs and strategy into everything from post copy, captions, ads, video scripts to brand stories and taglines.• Responsible for the positioning of various brands; ideated brand names, developed positioning strategy and produced new brand stories to reflect the change in direction.• Facilitated a one-on-one 2 hour session with a client to produce their brand story as part of their rebranding initiative - the first for any intern at Brand and Digital.• Researched competitors and target audience needs to develop original tone of voice for clients’ brands.• Coordinated directly with CEO, account managers and designers to manage deadlines by successfully meeting daily copy targets as per content calendars.• Provided art direction and helped produce original designs for social media posts to supplement copy.• Proposed new business and implemented new creative processes.Accounts:Real Estate•Edgestone Developers•UNF Marketing•Grand Millennium•Opal Square MallRetail and Ecommerce•Orient Factory Outlet•ElmareyFashion and Lifestyle•Eqese•LA RubyFood and Beverages•Allspice•LA DowntownEnergy Solutions•Safezone InternationalHealthcare•Dental Aesthetics

Acted as liaison between agency and design team in the capacity of art director, helping produce brand identities and social media content in keeping with brand guidelines and design language.Accounts:• Syntax Technologies• Uncle Tetsu• Ohh Salt

• Responsible for producing all design content required for clients’ social media accounts as per content calendars.• Provided art direction on agency website rebrand.• Attended all client discovery meetings• Along with primary role as a graphic design intern, played an active role in client servicing, business development, team management and all marketing activities.