Incubella offers professional development and marketing services tailored for tech-enabled startups.Focus areas: DeFi, AI, Blockchain, Fashion, Proptech

Ownership, leadership and execution of all marketing initiatives such as:-Communications calendar -SEO Strategy and Reporting-Datarooms and analytics-Organic and paid content marketing -CEX (centralized exchange) listings and activations with tier 1 exchanges-Partnership marketing and execution with industry leaders-Product marketing-Creative direction-UI / UX -PR (press releases) and OOH (out of home) advertising-Community engagement-Conference appearances, and moreWorked closely with the CEO and product team to communicate development updates, ideate and execute new products and features according to the current DeFi market and our user's feedback. Acted as the internal and external voice for the brand that led us to building a community of over 50,000 DeFi enthusiasts, bolstering $150M TVL (Total Value Locked) in our protocol.

Web3MTL is a non-profit based in Montreal focused on accelerating Web3 adoption and education in Canada. - Amongst the first 3 founder members- Oversight on all Chainlink-related Montreal events - Helped garner one of the first major sponsors for the brand- Volunteering at in-person events - Previously helped with marketing initiatives

Plan and execute official chainlink meetups and events in the Montreal area. Collaborate with Chainlink partners to host panels and engage the local Web3 community.

NEAR foundation cohort co-founded by the creators of NEAR protocol, focused on building the ultimate NFT toolkit for independent brands, ecosystems, and mainstream communities.- Managed publishing calendar (social content, dev articles, community contests, and more)- Helped rebrand the company and identify the product marketing focus.- Worked closely with product manager.- Ideated new product activations, pilots, and ideas- Brand activations with top 2 NEAR NFT projects- Conference activations (booth, tech showcase, business development, etc)- And more

Worked closely for the CMO to: - Oversee all social channels and do in-depth digital growth reporting for our investors- Manage the publishing calendar (dev updates, community content, AMAs, partnerships, and more)- Work with our creative director to produce social content, UI / UX for certain products and website, brand activations, and more.- Lead the influencer marketing budget - Lead the creator affiliate campaign (signed 300+ creators in first year)- Spoke at GDC (Game Developers Conference) 2021 about my successful creator affiliate campaign in partnership with Xsolla- In charge of launching and maintaining Dual Universe’s creator economy, exclusive press release group, and creator program which gave resources for creators to get the game for free, earn money from streaming and referring the game, in-game content, and more. This referral program accounted for 20% of current revenue at the time.

SaaS drag and drop mobile app builder for simple mobile applications. Build and launch mobile apps in a matter of days, not months. www.mangoappbuilder.com (landing page still live)- Managed technology white label partners- Oversaw branding strategy and managed development team - Managed sales and user acquisition funnels - Gained thousands of free trial users, but failed to convert into paying ones - Shut down in 2019 due to capital constraints

NEO was an app startup I tried launching that allows you to find on-demand taskers at the tip of your fingers. Instantly match with someone qualified that is able to complete simple at-home or at-work services for you or your business. The project was shut down as we failed to raise money after bootstrapping our MVP.

- Managed 7 YouTube Creators (between 30k and 1M subscribers) - Coached them on channel growth, content strategy, community building, and more.- Built and managed merch websites for select clients (E-Commerce)- Managed sponsorship opportunities - Managed all ad placements and ad revenue payouts Communication was key for this role as I was the creators' right-hand man.

Small-scale Boutique marketing agency focused primarily on local business website development and SEO (Search Engine Optimization) *On auto pilot

Produced over 500 Minecraft videos and worked alongside brands to grow their presence in the form of influencer marketing. Grew my channel to over 180k subscribers, garnering over 60 million paid advertisement views and just shy of 1 billion impressions.