As an App Marketing Manager at AdroitTech, I have played a pivotal role inidentifying growth opportunities and developing actionable marketing campaigns toenhance our game's presence and market positioning.Led the App Store Optimization team to optimise game’s metadata for visibilityand appeal.Worked on localization of app store listings and created custom store listingsfor special events.Conducted market research and analysis to identify growth opportunities anddeveloped actionable marketing campaigns.Managed planning, scheduling, assigning, and tracking detailed tasks anddependencies for new IPs.Utilised data analytics tools (GA4, Game Analytics, Byte Brew) to track, measure,and analyse KPIs, focusing on user progression and retention.Worked on LiveOps to add new features and optimise in-app ads and in-apppurchase opportunities, increasing revenue streams.Set up mediation or eCPM flooring to increase fill rate and get betterimpressions per Daily Active User (DAU).Demonstrated understanding of attribution and experience working with MMPs(Mobile Measurement Partners) and AAPs (App Attribution Partners) like Adjust,AppsFlyer, Firebase.Ran UA campaigns on various platforms, including Google Ads, Search Ads,Meta Ads, TikTok Ads, and Applovin Ads.Utilised internal/external creative resources to develop and execute creativestrategies for acquisition, engagement, and retention throughout the product lifecycle.Collaborated with designers, developers, and vendors to produce Videos,Playables, and Statics, ensuring high-performing creatives across networks.Translated complex campaign data into clear and actionable insights forinternal and external stakeholders.Collaborated with a wider UA team to share best practices and ensure campaignalignment.Documented best practices for creative learning and process improvement.

As an App Store Optimization Executive, my primary responsibility was to create andoptimize store listing metadata for visibility and appeal on both the App Store andPlay Store platform.Conducted keyword research, analysed app store algorithms, and implementedstrategies to improve app rankings, increase organic downloads, and enhanceuser acquisition.Monitored and analysed app store analytics for conversion rate optimization,conducted A/B testing, and collaborated with cross-functional teams for appsuccess.Analysed app store data and user behaviour to identify trends, insights, andoptimization opportunities using tools like Apptweak, Data.ai, and Sensor Tower.Tracked key performance indicators (KPIs), such as downloads, conversionrates, and user ratings, providing data-driven recommendations for appimprovement.Worked on improving user experience, app usability, and visual design elementsthrough collaboration with developers and designers.

At Galassia Studios, a game development company in Pakistan, I began as a DigitalMarketing Executive, focusing on the SEO of the company's website. Throughstrategic initiatives, the company's website achieved top rankings for key phrasessuch as "Pakistan's biggest Game Development Company" and "Game DevelopmentCompanies in Pakistan."Led SEO initiatives for site optimization in multiple languages.Conducted impactful keyword research using Ahrefs and SEMRush.Improved website rankings and customer engagement through effective SEMstrategy.Optimized company pages on various social platforms for increased visibility.Executed successful marketing campaigns based on market research.Managed knowledge community, ensuring timely information sharing.Utilized Google Ads and social media ads for effective visibility.Moderated user-generated content in line with community guidelines.Executed multi-channel marketing campaigns collaboratively.Formulated and executed concise social media strategy.

Pixelnpress, a digital media marketing company, entrusted me with the role ofplanning, implementing, and overseeing the company's comprehensive digital mediamarketing strategy. My diverse responsibilities included web marketing, webanalytics, content strategy planning, link building, and keyword research.