Bilal Sethi Email & Phone Number

Singapore

Eindhoven, North Brabant, Nl

Leading a team of 15 to establish and grow location data supply across South and South East Asia that enables building of all HERE products and services. Led the team to establish partnerships across SEA and SA that resulted in an increase in location data (POI, Addressing, Probes, Traffic Incidents) supply by 500% over 5 years, enabling HERE to establish and grow customer base across SEA and SA. Enabling HERE to attract and win contracts from customers like Hyundai, Grab and Vinfast- Increased supplier base by 6X over last 3 years- by establishing unorthodox data partners- enabling data monetization for them and data supply for HERE.- Instilled a culture of cost-based thinking so that we make better data decisions and gain visibility into E-2-E costs related to onboarding data and process management.- Launched and led the HERE's Developer Engagement imitative, which led to onboarding over 400,000 developers over 2 years- Mentored and guided team members globally, fostering their career development within and beyond the organization

Eindhoven, North Brabant, Nl

Led the SEA team to build Data Partnerships across SEA and build data supply that powers HERE location platform.

Eindhoven, North Brabant, Nl

Created the Business Development strategy for APAC and led efforts to execute the strategy in order to acquire customers and create revenue generation opportunities for HERE's WeGo Maps App Successfully pitched and secured partnership with regional telcos in APAC to acquire users for HERE Maps app and deliver a differentiated customer experience for partners. Launched a creative partnership with Skyscanner to cross promote HERE Maps app on their web and mobile portals in return for integrating Skyscanner hotels booking ability in HERE Maps app Signed up several content partnerships with leading consumer brands in APAC enabling a highly personalized user experience and opening new revenue generation opportunities for HERE via experience handover to partner mobile commerce platforms

Eindhoven, North Brabant, Nl

Responsible for growing awareness of the HERE brand, increasing adoption of HERE location platform, HERE Mobile SDK as well as the HERE Maps app in APAC and Oceania.Led the HERE team to partner with Samsung Asia to enhance the offer redemption experience of Samsung’s propriety app, Galaxy Life. Optimized the value proposition, resulting in increased engagement and offer redemption for SamsungSeeking out new Partnership Opportunities. Led cross functional team to visualize and pitch to Samsung Australia an end-to-end location enriched experience encompassing Samsung mobile devices, Samsung Galaxy app and mobile payment to create differentiation for Samsung and new revenue opportunities for HERE Sponsored hackathons in Singapore and Philippines with local partners to introduce the HERE Mobile SDK to the developer community in order to increase adoption and usage of SDK

Toronto, Ontario, Ca

Managed CAD $45m+ voice service portfolio. Responsible for P&L, new product launch, customer retention, product pricing, customer experience management and customer acquisition New Product Launch-GTM. Led cross functional team to launch Visual Voicemail Plus, an exclusive voicemail service that lets customers read their voicemail without dialling in.Customer Acquisition Strategy. Developed and managed execution of customer acquisition strategy for Visual Voicemail Plus, resulting in growth of base to 800K+ in 12 monthsMarketing Communication Strategy. Partnered with communication and marketing teams to create all supporting communication and marketing collateral to support launch; ensuring visibility and customer mind share

Toronto, Ontario, Ca

Provided thought leadership to the Connected Home team for identification and development of innovative B2B and B2C value added services under the company’s Connected Home portfolio Led a cross functional team to launch Proof of Concept for a digital media sharing service with the goal to aid consumption of user generated content and to create new products and services

Vancouver, Bc, Ca

Promoted to manage the company’s CAD $10m+ Mobile Application’s portfolio consisting of two location based mobile applications and self-service applicationsPortfolio Management. Increased the value of the location portfolio of services by 15% in 12 months by increasing the user base of a higher margin app and sun setting a declining appThought Leadership. Defined the user experience and key features of a self-serve app that would allow users greater control of their subscriptions and reduce customer service costs.

Vancouver, Bc, Ca

Managed and created programs that would address churn threats and improve customer experience, loyalty and relationship with TELUS User Experience Management. Identified customers’ pain points and created programs to address these pain points, reducing churn and delivering the best-in-class handset experienceCustomer Retention. Mitigated churn threat from handset manufacturers (iPhone 2) by launching customer retention programs, saving 70,000 clients (with average ARPU of CAD $90+)Trusted by Leadership. Spearheaded efforts to ensure seamless network connectivity for ~300,000 consumers, saving the company a potential PR and financial nightmare by creating communication plan, strategy & content informing customers to upgrade device settingsStrategic Business Alliance. Collaborated with RIM and HTC to launch ‘Handset Education Program’ improving front-line awareness of handset features/ functionality, which led to better handset recommendation

Oxford Executive Leadership Program

Master Of Business Administration - Mba, Strategy And Marketing

Bachelors, Marketing Andhuman Resource Management

O'Levels, A'Levels