Bilan Ali Email & Phone Number

Atlanta, Georgia, United States

Collaborated with cross-functional teams including account management, engineering, product, and marketing to build and support research objectives for ParkMobile’s product portfolio Worked alongside the UX research team to complete moderated usability testing and contextual inquiry testing on ParkMobile users to test new high-fidelity prototype design screensBuilt e-commerce interactive landing pages for various browser displays on different platforms including WordPress and PrismicUtilized tools like Google Analytics, Crazy Egg, and Hotjar to develop strategies to enhance design onparkmobile.io e-commerce web-pages to increase purchase eventsOptimized search engine tools to reflect user patterns for enhanced re-marketing and developed A/Btesting strategy resulting in a 20% increase in web purchases on app.parkmobile.ioManaged relationships with external vendors, agencies and internal stakeholders

Nairobi, Kenya

Coordinated and aided in market research and branding and communications initiatives Clients included Pernod Ricard, Vodafone (Safaricom), McKinsey & Company, KCB Group, SHOFCO, Leapfrog Investments, The Shaza Fostered client relationships through press relations, event coordination, proposals/strategies, content development Secured coverage by Al Jazeera, The Guardian, Reuters, CNBC Africa and various East African media housesWorked alongside the 2016 Public Relations Society of Kenya “Consumer Relations Campaign of the Year” receipt - Lions’ Den, KCB Group

Athens, Georgia Area

Managed all social media platforms for the Northeast Georgia Chapter – which held the highest audience regionally of 5,000+ members Collaborated with community members to streamline a strategy plan for an emergency preparedness campaign boosted through various events and media outreach programs

Athens, Georgia Area

Educated University of Georgia students about L’Oréal products via one-on-one interactionsImplemented strategies to gain awareness for L’Oréal products at the University of GeorgiaMeasured weekly assessment of product awareness using online reviews, social media outreach and face-to-face data

Athens, Georgia Area

Bachelor Of Arts (B.A.), International Relations And Affairs

User Experience Design

Digital Marketing

Bachelor Of Journalism, Public Relations, Advertising, And Applied Communication