* Led the strategic initiative to redefine BRIKA AGENCY's visual identity, involving the design of an innovative logo, curation of an engaging color palette, and development of brand guidelines for cohesive utilization across multiple platforms, successfully encapsulating the essence of the company's values, mission, and personality.* Spearheaded the development of engaging animations for EDIFIS's Instagram, effectively communicating key messages and promotions to the target audience.* Conceptualized a visually striking brand identity for 'Tunisian Beautiful Minds," embodying the intellect, innovation, and diversity of Tunisian thought leaders through the design of a symbolic logo, elegant typography, and culturally relevant branding elements.* Pioneered the evolution of visual storytelling with dynamic illustrations; conceptualized and delivered impactful narratives spanning diverse contexts.

* Shaped in the creation of the visual of IFMTV Branding that helped the media company grow and explanation video's as shown below. * Directed the creation of self-promotional content for IFM INFO TRAFFIC, aligning with the new visual branding of IFMTV; achieved a 40% Enhancing interaction with users and a 25% rise in click-through rates.

* Developed, storyboarded, and brought to life a visually stunning video intro for EL MANIFESTO, leading to a 30% increase in customer acquisition rates and significantly amplifying brand visibility in the market.* Designed and edited video’s of « HAW 3LECH »* Devised and implemented a targeted email strategy, boosting subscriber retention by 40% and driving a 20% uptick in listener loyalty for the 'EL MANIFESTO' podcast.* Managed the production of an animated video for EL MANIFESTO