- Created and optimized digital commerce strategies on VS.com, owning all aspects of digital commerce, customer experience, site merchandising, production, and operations. - Functioned as Business Sponsor for site and app functional enhancements focused on improving browsing conversion: personalization / AI commerce and content initiatives; product and collection page evolution; offer presentation functionality; home and landing page enhancements; guided selling; navigation evolution; and internal search.- Ensured day-to-day steady-state operations of site and app: built and developed a team of 65+ in India for follow-the-sun daily content and data publishes; site health and standards; operational planning and commercialization of elaborate seasonal events (VS Fashion Show).

- Responsible for seasonal and day-to-day site merchandising for all categories: owned home & landing page merchandising strategy and calendar; navigation creation and optimization; product page and upsell strategy; internal keyword search optimization; on-going site and customer-behavior analysis. Approved all site creative and merchandising.- Drove demand and KPIs for desktop, mobile and tablet: browsing traffic, AOV, units/order, bounce rate, $/session, unique visitors and conversion. Constant analysis of KPIs to understand which levers to pull to drive, revise and optimize the business and customer experience based upon trend and target. - Built and influenced implementation of Direct marketing campaigns to support merchandising objectives and healthy site traffic, while maintaining company demand attribution goals associated to P&L. Employed analyses to pivot in-campaign and improve future marketing strategies.- Merchandising Business Sponsor & Mentor for Lean UX bi-monthly site functional enhancements for desktop and mobile: product & collection page evolution; offer presentation functionality; home & landing page enhancements; navigation evolution; internal search; personalization initiative. - Merchandising principal for mobile innovation: product and collection page improvements; navigation UI and optimization; offer presentation and interaction; A/B testing blueprint.

- Led and managed the Internet Merchandising Department which included all merchandise categories for victoriassecret.com.- Responsible for articulating the core merchandising strategies and translating these strategies onto the Internet. - Led the assortment and display of product online to optimize the customer experience, traffic and conversion.- Developed the creative strategy for merchandise and partnered with Creative to ensure full partnership and execution of the Creative, Merchandising, Marketing & Internet process.- Partnered with Merchants, Internet Creative and Web Operations to ensure that strategies were aligned with Victoria's Secret Direct's and the Brand's merchandising vision were delivered on the Internet in a compelling fashion.- Evaluated competitive marketplace and customer analytics and integrated insights into internet strategies.- Supported the marketing process with online merchandise strategies.

Responsible for managing, merchandising and strategizing Internet intimates, swim, PINK, and beauty categories on victoriassecret.com.

Responsible for managing, merchandising and strategizing Internet sleepwear, beauty, PINK and shoes & accessories categories on victoriassecret.com.

Responsible for reach, revenue & frequency and product life cycle management for Sympatico.ca's content sites: Shopping; Travel; Health; Home & Family; Personals. Devised and executed site revenue strategy and product definition; project managed new site and product launches; prospected and developed new business opportunities; instigated online and offline marketing strategies.

General manager and merchandiser for QVCUK.com Web site: devised and executed site sales strategy; managed a team of 20 copywriters and designers; developed innovative approaches to content/merchandising; instigated online and offline marketing strategies.

Responsible for merchandising, planning, and strategizing alternate business channels: Internet; outlet store; catalogue; Teletext.

Hired, trained, and managed a team of 5 assistant planners, strategized brands for TV retail environments; merchandised via TV retail platform; responsible for multiple categories and more than $50.0MM annual demand.

Responsible for annual demand of $40.0MM; merchandised via TV retail platform; maintained OTB and revised plans according to the trends and needs of the business; responsible for inventory levels, sales, markdowns, margin, profit.