Agence Fidélité is a UGC-focused digital marketing agency. Our client base includes but not limited to:- Hiwell, Turkey's leading online therapy and wellness application,- Midas, one of the most preminent local fintech enterprises,- Embryolisse, leading French natural cosmetics brand,- T-brush, a new generation plastic-free sustainable oral-care brand,- ÇOSA, Turkey's largest healthy fast food chain,- Soapy Co., innovative clean beauty brand,- Meet2Talk, online and offline English speaking club,- Ollang AI, AI-based dubbing and translation application.

Birdiejay is a next-generation sportswear brand that creates futuristic, flattering and timeless silhouettes for modern city women.

Led the launch of a top priority strategic program for Rakuten Americas.Some of the accomplishments include:- Conducted market research, collecting best practices and synthesizing insights- Designed the program structure and defining value proposition for all stakeholders- Built business case of the program - Facilitated alignment across key stakeholders- Created go-to-market, implementation and communication plans

Partnered with the largest banking and insurance clients in Turkey and Europe to address complex strategic issues by conducting analyses, synthesizing results, presenting insights, developing recommendations and enabling client teams to implement aligned recommendations.Select examples include: - Led design, piloting and implementation efforts of large-scale digital branch transformation program for the leading Turkish bank. Built a bottom-up analytical model to calculate number of personnel to staff for each branch for 1,000+ branches of Bank. Managed 50+ client team members and branch personnel.- Designed customer-centric digital bancassurance strategy and service model for a leading bancassurance player in Turkey. Analyzed insurance product use of customers and built a product offering model. - Designed machine learning based next-product-to-buy model that used similar algorithms with Amazon for the largest private commercial bank in Turkey and built analytical capabilities within Bank to ensure sustainability of the analytical model.- Revamped underwriting engine and processes for a leading Turkish bank.- Co-led McKinsey Reverse Mentoring Program, which aims at providing constructive upward feedback to partners and senior partners of the Firm.

Led Assortment Optimization project- Ran a deep dive, store-based assortment optimization analysis in order to increase sales by enhancing the accessibility of Unilever products.- Developed recommendations to improve current performance with an estimated 10% annual bottom line impact.