Sophia Song Email and Phone Number
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Expert in o Internet Marketing Strategy and Optimization (Optimize email targeting, SEO, SEM, Social, Affiliates, ads; Campaign design to drive ROI, CTR, Site Page views etc.), o Customer Analysis/Segment (Behavior pattern, Retention, Path Analysis, NPS,etc.), o Product Analysis(A/B test, Experiment Design), Strong in Big Data Analysis(Teradata SQL, Hadoop, Pig Hive), Statistical Analysis, Data Mining, Predictive Modeling, Machine Learning, Demand-Supply Chain Analysis, and E-commerce Business Intelligence Analysis (Microstrategy, Omniture Sitecatalyst, Discover, comScore, Nielson, Hitwise ).Over 10 years industry experience in big data:Content Consumer Marketing Analytics Lead in LinkedIn Customer Insight Researcher for Internet Marketing Strategy in eBaySr.Business Operations Researcher for Product Analysis in Shopping.com (an eBay company)Postdoctoral Fellow (Predictive Data Analysis) in NSF center of IMS, USManagement Consultant in Supply Chain Management Consulting company, HKPhD. in Business Intelligence for Supply Chain Management, specialized in optimization, forecasting, decision support system and Management science, MSc, BA, in Computer Science, Data Analysis, Machine Learning Business Intelligence and Operations Research: o Inventory Optimization: BOM,MRP, Safety Level Optimizationo Demand Planning and Forecasting, Demand-Supply Chain Analysis: o Business Decision Making: Decision tree, Game theory, Queuing theory ,NPV analysiso Resource Allocation Optimization: Matlab, Combinatorial Optimization o Quality Assurance: Failure pattern recognition/prediction, Fishbone, Control Charto Industrial Simulation
Datatist, Inc.
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FounderDatatist, Inc. Jun 2015 - PresentFremont, Ca, UsWe are hiring ! Looking for all kinds of Experienced IT infrastructure designer, backend, front end ( mobile and web)developer, UI/UX, PM, data scientist, data analyst , data engineers! 红杉资本说：现在是最好的创业时代。知名投资者 Steve Hoffiman 说：大家创业一定要抓对浪潮。现在最最大的浪潮是大数据。有志于大数据创业的志同道合的朋友们，希望大家走到一起来。和已经获得雄厚资本青睐的来自Linkedin，Ebay，Shazam等顶尖公司的大数据团队一起来共创奇迹！诚招对机器学习个性化推荐相关应用有兴趣有信心，在产品开发，架构，设计，产品管理，市场运营，数据采集，处理，分析和建模 等有实战经验的各路高手！Datatist inc offers B2B big data solutions and products, with the goal to optimize and lift Internet+ clients' business performance.Our key focus is Recommendation Optimization for all kinds of smart targeting purpose. We also Provide one stop cloud based professional big data solution, to deep understand customer behaviors, make wise marketing and product strategies , grow and engage new users, increase conversion, use money wisely and capture business opportunity from big data insights. Save huge investment from building in house data team.
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Customer Insights ManagerTango Me Jan 2015 - Jun 2015Mountain View, Ca, Us -
Quick Book Online User Generated Content Analytics LeadIntuit Jan 2014 - Dec 2014Mountain View, California, Us -
Content Consumer Marketing Business Analytics LeadLinkedin Jan 2013 - Jan 2014Sunnyvale, Ca, UsLeading CNC content consumer marketing business analysis. Driving customer insights and strategy for consumer marketing; Increasing user acquisition and engagement through providing smart solutions for email campaign, customer targeting, customer segment, customer life cycle, and customer behavior pattern, using big data Teradata/ Hadoop Pig/Hive Significantly lifted major reader content campaigns month over month, based on reader optimization model by identifying top performance readers with +10X UCTR, Page Views and Follows, got high recognition from top executive Designed new life cycle campaign by innovating life cycle strategy and non reader targeting optimization model, improved old strategy by 2X to 10 X on UCTR, page views and influencer followings, follower efficiency improved up to 28X than similar other campaignsIdentified the big business opportunity from developing one of the most impactful Marketing Segments “Most Active Member”, who are proved to be 31X more likely to subscribe than regular members, recognized by CEO as ”one of the most insightful analysis” -
Customer Insights Researcher For Product AnalysisEbay Inc Aug 2012 - Jan 2013San Jose, Ca, UsConducted product A/B test to analyze the one click checkout product on site, built user page and action flow models to figure out drop off reasons and key actions to bring up the one click checkout product performance. -
Customer Insight Researcher For Internet Marketing Strategy/ Business Intelligence Project ManagerEbay Inc Jul 2011 - Aug 2012San Jose, Ca, UsInitialized and Led customer centric internet marketing strategies for eBay Global Internet Marketing . Led massive scale customer analysis on Teradata and Hadoop, developed user segment, studied user life cycle, classified site behavior pattern, drove insights at user level in cross channel view (e.g. SEM, SEO, Mobile, social media, and display, etc.), and made strategies to improve eBay Internet Marketing business performance. Examples: Developed new “Affiliates” publisher pricing index, achieved $2 M benefit by recognizing 22 big incremental publishers. Identified billions opportunity from customizing landing page by user segment, provided actionable strategies and gained direct supports from North America leadership team to run pilots on multiple internet marketing channels. Visible and estimated business impacts include: ~ “Social”: Churn rate reduced by 100% immediately ~ “SEO”: Bounce rate reduced by 20%. Estimated opportunity over 1 billion per year ~ “Affiliates”: Estimated opportunity over hundred million per year ~ “Paid Search”: Optimize keywords bidding based on user segment would lift close to 1 billion per year opportunity Conduct A/B test to analyze the user checkout behaviors on site, build user page and action flow machine learning models to figure out key actions that can bring up the checkout performance.
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Senior Business Operations Researcher For Product Analysis/ Project LeaderEbay Inc Jan 2011 - Jul 2011San Jose, Ca, UsReport Excellence Project Manager for Business Intelligence reporting systems, such as Omniture, microstrategy, and Data warehouse. Lead to collect user requirements from different teams in company, clean up report systems, and reduce the discrepancy among systesms. Operations Research/ Business Intelligence analysis for e-commerce business performance: use Microstrategy, Omniture Sitecatalyst, Discover and Datawarehouse for Financial metrics analysis( Revenue, Gross Margin, merchant leads, sponsor leads, CTR, CTS, etc), user behavior metrics analysis (visit, click in, page view, visitor retention, path analysis, NPS,etc.)Research new BI methodologies and provide methodology strandarization and training for advanced BI functions, including search relevance, NPS, SEO, data quality, etc.
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Postdoctoral Researcher, Phd Mentor And Project Manager For Predictive/Data Mining ModelingNsf Center For Ims In University Of Cincinnati, University Of Michigan, Missouri Sci And Tech Oct 2008 - Mar 2010PhD Mentor, project manager and principle researcher for NSF/DOE research Projects : Smart system for production scheduling; Intelligent collaborative quality assurance system ;Prognostics and health management for wind turbines ; Advanced Prognostics for Smart Bridges Systems Technologies used: Predictive modeling (SAS, Matlab; Neural Network, Logistic Regression, MA, ARMA, ARIMA); Data mining, machine learning modeling, Feature extraction and segmentation, Factor analysis ( Principle Component Analysis, Correlation) , Patter Classification/Recognition (SOM, Logistic regression)
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Management Consultant For Demand-Supply Chain IndustryE-Jing; Newsbook May 2007 - Aug 2008Saved Client $10M Inventory Cost in 3 months by Providing Optimal Inventory Model; Demand planning and inventory turnover of the customer improved by 20%.Successfully managed a inventory consulting team. Demonstrated Experience in Decision Making for Business Intelligence, especially in Demand Planning and forecasting, Demand-Supply Chain Analysis, Quality Assurance, Inventory optimization, Life cycle health management, Supply Chain Management
Sophia Song Skills
Sophia Song Education Details
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University Of Cincinnati And University Of MichiganPredictive Analysis; Statistical Data Analysis; Data Mining; Machine Learning -
The Hong Kong Polytechnic UniversitySupply Chain Management; Business Intelligence; International Operations Management
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Donghua UniversityComputer Science
Frequently Asked Questions about Sophia Song
What company does Sophia Song work for?
Sophia Song works for Datatist, Inc.
What is Sophia Song's role at the current company?
Sophia Song's current role is 诚求数据挖掘以及数据产品架构，开发和运营专家! Founder of Datatist, inc. Big data optimization solution provider. Help you improve business..
What is Sophia Song's email address?
Sophia Song's email address is bi****@****ail.com
What is Sophia Song's direct phone number?
Sophia Song's direct phone number is +140866*****
What schools did Sophia Song attend?
Sophia Song attended University Of Cincinnati And University Of Michigan, The Hong Kong Polytechnic University, Donghua University.
What are some of Sophia Song's interests?
Sophia Song has interest in Statistical Data Analysis, Data Mining, Predictive Analysis, Business Intelligence.
What skills is Sophia Song known for?
Sophia Song has skills like Analytics, Data Mining, Business Intelligence, Data Analysis, E Commerce, Strategy, Sas, Predictive Modeling, Sql, Statistics, Machine Learning, Web Analytics.
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