Communication strategy development.PR strategy, Digital communication and branding.Event organizing and planning

Organization and execution of the first festival for Japanese culture in Macedonia "Nihon ji". Planning, and managing the communication, and administrative work of the event. Preparing budgets, managing activities, coordinating the projects.Preparing the concept, strategy, schedule, sponsorship and execution of the festival

Manage the strategic and creative development and execution of the marketing strategies across multiple media platforms and lead integral advertising campaigns (ATL, BTL, PR) and event management. Lead the communication with the client, proposing integral marketing activities (digital, ATL, BTL), budgeting, and delivering on requests for day-to-day marketing activities. Plan and create content for new innovative integral campaigns.Oversee the day-to-day Community Management of multiple activation networks engaging/creating fans across Facebook, Twitter, Instagram, Youtube, TikTok – year roundHandling budgets and managing campaign costs.

- Organize embassy’s cultural events and manage publicity - Support the embassy in the implementation of cultural programs- Form and maintain a solid communication channel - Prepare media and cultural texts for publishing- Administer the embassy’s website, SNS, and other information tools- Information gathering, research and data analysis- General office work when required

Working on a project for increasing awareness about topics connected with sexual orientation and gender identity, as well as promoting services for sexual and reproductive health for mainstream and LGBTQ+ youth by using modern PR tools and media like TikTok and Instagram. Producing and scripting video materials, and advertising on social media.

Creating and managing the TikTok page for the Skopje Pride event. Preparing the content strategy, producing videos, and managing the communication with the participants.

• Lead the strategic development and execution of the digital and content strategies across multiple social platforms• Lead the strategic and creative development of integral advertising campaigns (ATL, BTL, PR)• Manage the development, budgeting, and execution of digital and social media strategies, promotions, content, and activations • Led the communication with the client, proposing integral marketing activities (digital, ATL, BTL) budgeting, and delivering on request for day-to-day marketing activities. • Oversee the day-to-day Community Management of multiple activation networks engaging/creating fans across Facebook, Twitter, Instagram, You YouTube (and any new platforms) – year-round• Successfully manage promotions and content development • Report on the performance of campaigns including developing insights and recommendations • Handling budgets and managing campaign cost

Taking an active role in key projects, leading the strategic component of the project deliverables, and representing Innologica with clients in this respectDesigning primary consumer research studies, analysing and reporting resultsUsing a wide range of resources to synthesize and simplify key issues and provide clarity on solutionsUnderstanding how and where to find data sources; coordinating various internal and external data sourcesFostering process, methodology, and stimulation of trend work and strategic thinking within the firm.Keeping designers and developers regularly updated with the strategic direction of a projectAssisting in the development of new planning tools and processesActing as a strategic resource for both creative and client services teamsTaking an active role in business development for new businesses; supporting pitch teams by completing background research, bespoke research, and strategic input

Key Duties and Responsibilities:- Create effective and integrated on-line campaigns based on needs and requirements from clients, ensuring campaigns are completed on time and on budget- Collaborate with clients to drive and develop the overall structure, navigation and content of the assigned web properties, ensuring relevant, engaging, and fresh content is provided- Work with clients, Sales and Marketing to better understand the audiences and personas, and provide guidance and recommendations on how to best communicate to each- Drive the development of the internet marketing strategy, programs and priorities for the client's brands- Research and suggest new strategies or programs using industry standards and best practices, providing best in class eMarketing initiatives- Understand how to read and interpret web statistics and analytics pertaining to the role's specific focus(es)- Participate in planning and strategy meetings with clients, Sales and Marketing to gain a better understanding of the groups' needs and consult and lead on the best ways to organize and execute eMarketing campaigns

- discussing the products, services and advertising requirements of each particular client; - setting up meetings with clients and other agency staff;- delegating work to other members of the agency team; - working with the client service director to brief media, creative and research staff, and assist with the formulation of marketing strategies; - liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, - ensuring that communication flows effectively;- overseeing the status of advertising campaigns;- negotiating with clients and agency staff about the details of campaigns; - presenting creative work to clients for approval or modification;meeting deadlines and prioritising tasks;- handling budgets and managing campaign costs;- writing reports, keeping records and financial details; helping to secure new business;- undertaking administrative tasks; - monitoring the profitability of accounts;- managing administration staff (in some cases);- becoming familiar with the nature of clients' products, business culture and competition and understanding the possibility of changes to these; - monitoring the effectiveness of campaigns; - arranging and attending meetings and reporting on key decisions.Some of the brands I was working on: Unilever (Cif, Domestos, Axe, Rexona, Rama, Hellmanns, Lipton, Clear), QBE, Hedis, IK Banka, Gorenje.

- Helping in understanding internet marketing, online PR and social media advertising.- Conveying a research on Internet usage and marketing activities of a personal care brands in Macedonia- Some of the brands I was working with: Henkel, HP, Media Print Macedonia, A1 TV.

Key qualifications:Research and strategy building - Researching the new media trends and uses, new communication habits, and social needs; - Preparing proposals and strategies for new projects; - Preparing concepts, producing new ideas, finding creative and innovative approaches in the business.Leadership and coordination - Leading projects, preparing presentations, presenting proposals and strategies before clients; - Coordinating the team work with the clients need.PR and Marketing - Building PR strategies for developing positive and appealing image of the clients in their new media presence and presentation; - Promotion activities and media relations including writing articles for different magazines and newspapers, and drafting ‘scenarios’for shows and interviews.Other activities - Preparing web copies, and writing reports; - Designing print materials, corporate appearance and image building.Specific experience - Cooperation with government organs in preparation of different types of media projects; Collaboration with USAID in the project for building the internet literacy in Macedonia.Some of the brands/web sites I was working on: Skovin, Fershped, Macedonian Chamber, Total, Mia, Filip Vtori, Nova Highschool, Tutunska broker, Alfa TV, Multibox, Gamatronix, Next Level, Urban Invest, Makedonika, e-learnig, Promedika, Filafarm, Mala bogorodica Sistina, Agrofila, Small Bitola Monmartre, Semos, Skopjeonline, Maccinema...

Writing on a popular, personal blog about society, culture,philosophy, technology, science, literature, sciencefiction, psychology;Writing a column about culture, named “Cultaminations”,in a weekly magazine “Vreme”;Active participation in the work of the Free softwareorganization Macedonia in the projectsconcerning free culture and society;Coordinating the weekly event for free cinemaand knowledge shearing;

Key qualifications: - Preparing creative strategies about new clients; - Planning new projects, developing creative concepts and strategies; - Writing scenarios for radio and television commercials; - Writing slogans and copies for newspaper ads and concepts for BTL activities; - Preparing open events: planing, coordinating, and communicating the implementation teams; - Conceptualizing and designing corporate identity packages; - Presenting project’s strategies before clients; - Coordination of the creative team.Some of the brands I was working on: Gorska, Gorska Junior, Intermeco coffee, City of Skopje...

Key qualifications: - Preparing creative strategies about new clients and revising the old ones; - Writing copies, slogans, body texts and scripts for radio and TV commercials; - Working on creative ideas and analyzing their propagandistic potential and creative influence on the market; - Preparing questionnaires and research of the brands positioning and the needs and desires of the public and targeted audience; - Taking online self trains and tutorials by reading and learning about effective copywriting and advertising.Some of the brands I was working on: Kit Kat, Haineken, Amstel, Jakobs, Mazda...

Key qualifications: - Writing creative ideas (slogans, scripts, body texts and other types of copy) for various clients with different background; - Writing scenarios for radio and television commercials; - Writing slogans and copies for newspaper ads and concepts for BTL activities.Some of the brands I am/was working on: Cosmofon, Toyota, TKS...

- Creating the logo for the Cadastre;- Creating the print material for the project “BePlus” – promoting positive thinking in the actualhappenings in Macedonia for that period,performed by the “Forum for Avant-garde Creativity”in cooperation with MCMS. Giving theidea and writing the slogans;