Started Growth Ventures in 1995, which has become a successful consultancy network specializing in growth strategy and new product innovation. Over the past 25 years Bill and his associates have been developing business building initiatives with a wide array of leading brands including: Kodiak, Maple Hill, Ben & Jerry’s, Frito-Lay, KT Tape, Celestial Seasonings, One Mighty Mill, Tropicana / Pepsico, General Mills, and PACT.Prior to Growth Ventures Bill was in marketing and senior management for 15 years. Led the development of four new $100 million dollar brands and brand teams that won four New Product of the Year awards.