QMS was establishing itself as new player in the market, with new acquisitions and expansion it was growing quickly and challenging the status quo. As a member of the senior management team, my role was to drive and lead the growth and development of newly acquired assets in various markets.◆ Responsible for building, developing, and managing key Out of Home products within the Australian market and incorporate them into the QMS portfolio.◆ Responsible for training and mentoring the sales team on the intricacies, features and benefits of Street Furniture, Airports and Petro Convenience Out of Home advertising.◆ Responsible for the marketing, vision, and positioning of Gold Coast Street Furniture, Canberra Airport, and Impulse at its inception.◆ Providing guidance, assistance, and valuable intel on major Street Furniture contracts.✔ Successfully relaunched the Gold Coast Street Furniture product. Revenue grew by 200% in the first year and a further 30% in the following two years respectively.✔ Successful delivery & execution of the 2018 Gold Coast Commonwealth Games OOH (SF & Static Large format) strategy, with a 100% occupancy at a premium, nine months ahead of schedule.✔ Successfully developed a Transit / Airport strategy and re-positioned the Airport in the media marketplace. The results were immediate and gave Canberra Airport a voice and instant appeal to media buyers and individual companies / brands.✔ Delivered significant growth for Canberra Airport in the first year, 186% and further 38% the following year.✔ Implemented a successful digital strategy for Gold Coast Street Furniture & Canberra Airport, allowing for greater flexibility for brands and audience targeting.✔ Championed a productive, positive, and inclusive working environment.

As above, a change in title, more responsibility and reporting line.

JCDecaux was expanding in the marketplace with acquisitions and development of new assets. I was tasked to drive the development and launch the Street Talk product.◆ Key to this role was serving as the primary catalyst for bolstering market presence.◆ Responsible for overseeing and strategically directing all commercial activities, sales endeavors, and partnerships.◆ Responsible for formulating impactful revenue generation strategies.◆ Responsible for fostering robust alliances with advertisers and agencies and pinpointing untapped market segments for further expansion. ✔ Transformed Street Talk into a successful out-of-home (OOH) product, successfully gaining substantial traction within the Australian media marketplace through strategic development.✔ Cultivated strong relationships with agencies and clients within the media landscape, including stakeholder relationship with Telstra and Adbooth to elevate JCDecaux's influence and profile in the Australian marketplace.✔ Outperformed sales targets, achieving double digit growth, a feat accomplished in the face of intense competition within the market.✔ Strategically pinpointed and capitalised on a niche for Street Talk, resulting in success and market penetration.✔ Exemplified strong leadership by uniting teams, fostering consistency across the sales force, and motivating them to embody the essence of the Street Talk brand.

JCDecaux was experiencing rapid expansion in the Australian marketplace, winning multiple street furniture contracts, transit contracts, and contributing to a dramatic shift and change in the Out of Home landscape, leading to my promotion as Sales Director to facilitate innovation and drive revenue growth.I was responsible for:◆ Spearheading revenue expansion and optimizing market reach by guiding and overseeing the sales team ◆ Formulating strategic sales blueprints aimed at capturing new clientele and amplifying current partnerships. ◆ Fostering a high-performance environment, through Coaching and Mentoring,◆ Maintaining a thorough knowledge of the media landscape, develop, and maintain long lasting customer relationships with agencies and clients.◆ Establishing performance goals for each sales employee and monitored the expectations against company goals.✔ Successfully drove the premium JCDecaux brand in Market, this endeavor constituted a momentous stride in the Australian media landscape, instigating a transformative shift in the procurement and trade of street furniture.✔ Consistently met and exceeded sales targets, setting unprecedented records and outshining industry benchmarks from 2001 - 2008.✔ Experienced accelerated growth, positioning JCDecaux as a major and influential player in the OOH space.✔ Elevated JCDecaux to a significant role within Luxury, FMCG, Retail, and Finance categories, solidifying its enduring position as a dominant force within the industry.✔ Strategically targeted TV and magazine advertisers, catalysing the creation of fresh revenue streams and driving exceptional growth from 2000 to 2008.✔ Cultivated an inclusive culture of progression and excellence.✔ Accumulated a range of esteemed industry awards, in recognition of exceptional contributions to the industry, both for individual and team efforts.

JCDecaux is a successful multinational Out of Home organisation, known for its billboards, airport, transit, and street furniture formats. It is the largest outdoor advertising corporation in the world. I played a pivotal role as the first senior sales professional in supporting in introducing JCDecaux to the Australian market.◆ I worked closely with the leadership team to ensure the brand values and product were well represented in market.◆ Trained sales people and set standards to sell and market premium street furniture within the industry.◆ Established excellent relationships with customers and helped build JCDecaux's reputation in the media marketplace.◆ My role quickly evolved from Group Sales Manager to Sales Director, allowing me take on increased responsibilities and contribute to the overall sales strategy and direction of the organization.

◆ JCDecaux launched into the Australian Media market in 1998. ◆ I was employed by Jean Luc Decaux as the first senior sales person to support, drive and champion the brand, while also selling, marketing, and promoting the premium weekly street furniture model. ◆ The launch was successful and reinvigorated the Street Furniture category.◆ I was promoted to Group Sales Manager in 2000.