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@mculinary.com
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2 phones found area 480
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LinkedIn matched
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Bill Backus is listed as Head of National Brand at Childhelp®, based in Phoenix, Arizona, United States. AeroLeads shows a work email signal at mculinary.com, phone signal with area code 480, and a matched LinkedIn profile for Bill Backus.
Bill Backus previously worked as Fractional Chief Brand Officer at Back:Us Agency and Adjunct Professor at Grand Canyon University. Bill Backus holds Bachelor'S Degree, Brand Management, Advertising And Graphic Design from The Art Institute Of Phoenix.
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AeroLeads found 1 current-domain work email signal for Bill Backus. Compare company email patterns before reaching out.
Father of 2 amazingly resilient young Latinas. Husband to a courageous, kind & creative woman. A bold and courageous leader that challenges the status quo and approaches branding through the lens of market disruption.
Listed skills include Brand Development, Marketing, Brand Management, Marketing Strategy, and 21 others.
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Scottsdale, Az, Us
The nation's leading nonprofit organization dedicated to helping victims of child abuse and neglect. Childhelp exists to meet the physical, emotional, educational, and spiritual needs of abused, neglected and at-risk children. Efforts are focused on advocacy, prevention, treatment, and community outreach.
Phoenix, Arizona, Us
Back:us is a fractional CBO/CMO consultancy helping brands explore creative possibilities and brand growth with minimal risk. Through operational marketing and brand frameworks, strategy coaching, and creative innovation – I help propel B2B, B2C, and D2C brands across the Southwest.
Phoenix, Az, Us
Mentoring, inspiring, and teaching tomorrow's design and marketing leaders through advanced fundamentals of design and digital marketing. The course builds on design fundamentals, and digital marketing strategies, by increasing students’ understanding of branding, content development and production methods within the advertising design process.
Dose of Colors represents diversity, design, and innovation. We link artistry and creativity to versatility; evoke originality, openness to the world, and inclusion for all.
Phoenix, Arizona, Us
We're an Arizona based, award-winning, hospitality brand that strives to deliver exquisite culinary experiences that surpass expectations. Conceptualized over 20 years ago by celebrity Chef Michael DeMaria and business innovator Brandon Maxwell, M Culinary Concepts is a mash-up of passionate, fun making professionals seeking to disrupt the status-quo and smash the culinary mold.
> Brand Research + Strategy> Identity Development> Recruitment Marketing> Campaign Development> Digital Management> On-going Brand Management
Avondale, Arizona, Us
Managed a team of 7 to lead the research, development, creative execution, and roll out of the organizations rebrand; bringing alignment to the organizations goal(s)Restructured the organizations marketing budget, reducing it by 24%, while increasing lead generation by 71%Conducted bi-annual SWOT Analysis, identifying deficiencies in the organizations marketing process; leading to an overhaul of the marketing process, which reduced project turnarounds by halfEstablished, measured and reported on brand performance, ROI, and KPIs that drove new sales initiatives and nurtured key accountsDeveloped and presented RFP responses for new accounts with a need for environmental graphics, way finding systems and large format printing solutionsRecipient of three Silver Signs of the Times Awards for my creative leadership role with Swift Transportation (Best Transit Campaign), Rousseau Farms (Best Mobile Campaign) , and azpro group (Best Self Promotional Fleet)
Redesigned RFP response process and pitch deck, yielding a 20% increase in new businessPresented research learnings, strategy recommendations, and creative concepts to new and existing clientsConducted market research, facilitated focus groups, and ethnographic research methods; gathered feedback, analyzed consumer behaviors and cross referenced learnings with the sales team to define client positioningCrafted and managed brand guidelines, defining the company’s voice both on and offline, identifying audience segmentsNurtured existing clients through use of SalesForce, and developed cohesive creative briefs for the design teamActed as key liaison between client and creative team, developing cohesive creative briefs for the creative team to follow, and drove timeline expectations internallySuccessfully rebranded Niagara Bottle Water, the nations largest privately held bottling company, resulting in an increase of marketshare and new business won, including the exclusive bottling for Costco
Whippany, Nj, Us
Gathered feedback from sales team and analyzed consumer behaviors to define our client’s brand positioningCrafted differentiation recruitment strategies for various healthcare clients across North AmericaCreated guidelines that defined client’s brand voice and tone both online and offline (including terminology and campaign slogans)Developed cohesive creative briefs for our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)Conducted competitive research to identify client’s strengths, weaknesses, opportunities, and threats (SWOT Analysis) and defined KPI’s for campaignsNurtured third party media partnerships to ensure proper media placement, rates, and drove negotiations for budgetingRecognized with the Gold Award by the Creative Excellence Awards Committee for developing “Best Multimedia Recruitment Campaign” for Phoenix Children’s Hospital; the campaign led to the highest applicant response rate using mixed media
Phoenix, Arizona, Us
Create detailed business plans to facilitate the attainment of goals and quotasManage the entire sales cycle from finding a client to securing a dealUnearth new sales opportunities through networking and turn them into long term partnershipsPresent products to prospective clientsProvide professional after-sales support to enhance the customers’ dedicationRemain in frequent contact with the clients in your responsibility to understand their needsRespond to complaints and resolve issues aiming to customer contentment and the preservation of the company’s reputationNegotiate agreements and keep records of sales and data
Quick answers generated from the profile data available on this page.
Bill Backus works for Childhelp®.
Bill Backus is listed as Head of National Brand at Childhelp®.
AeroLeads has found 1 work email signal at @mculinary.com for Bill Backus at Childhelp®.
AeroLeads has found 2 phone signal(s) with area code 480 for Bill Backus at Childhelp®.
Bill Backus is based in Phoenix, Arizona, United States while working with Childhelp®.
Bill Backus has worked for Childhelp®, Back:Us Agency, Grand Canyon University, Atlis Motor Vehicles, and Dose Of Colors, Inc..
You can use AeroLeads to view verified contact signals for Bill Backus at Childhelp®, including work email, phone, and LinkedIn data when available.
Bill Backus holds Bachelor'S Degree, Brand Management, Advertising And Graphic Design from The Art Institute Of Phoenix.
Bill Backus is listed with skills including Brand Development, Marketing, Brand Management, Marketing Strategy, Marketing Communications, Integrated Marketing, Leadership, and Graphic Design.
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