Bill Backus's Location
Phoenix, Arizona, United States, United States
Bill Backus's Contact Details
Bill Backus work email
- Valid
Bill Backus personal email
n/a
Bill Backus phone numbers
About Bill Backus
Father of 2 amazingly resilient young Latinas. Husband to a courageous, kind & creative woman. A bold and courageous leader that challenges the status quo and approaches branding through the lens of market disruption.
Bill Backus Work Experience Details
-
Head Of National BrandChildhelp® Sep 2023 - PresentScottsdale, Az, UsThe nation's leading nonprofit organization dedicated to helping victims of child abuse and neglect. Childhelp exists to meet the physical, emotional, educational, and spiritual needs of abused, neglected and at-risk children. Efforts are focused on advocacy, prevention, treatment, and community outreach. -
Fractional Chief Brand OfficerBack:Us Agency Jan 2023 - PresentPhoenix, Arizona, UsBack:us is a fractional CBO/CMO consultancy helping brands explore creative possibilities and brand growth with minimal risk. Through operational marketing and brand frameworks, strategy coaching, and creative innovation – I help propel B2B, B2C, and D2C brands across the Southwest. -
Adjunct ProfessorGrand Canyon University Jan 2022 - PresentPhoenix, Az, UsMentoring, inspiring, and teaching tomorrow's design and marketing leaders through advanced fundamentals of design and digital marketing. The course builds on design fundamentals, and digital marketing strategies, by increasing students’ understanding of branding, content development and production methods within the advertising design process. -
Head Of BrandAtlis Motor Vehicles May 2022 - Nov 2022Mesa, Arizona, Us -
Chief Branding OfficerDose Of Colors, Inc. Aug 2021 - Apr 2022Dose of Colors represents diversity, design, and innovation. We link artistry and creativity to versatility; evoke originality, openness to the world, and inclusion for all. -
Senior Brand + Marketing ManagerM Culinary Concepts May 2019 - Aug 2021Phoenix, Arizona, UsWe're an Arizona based, award-winning, hospitality brand that strives to deliver exquisite culinary experiences that surpass expectations. Conceptualized over 20 years ago by celebrity Chef Michael DeMaria and business innovator Brandon Maxwell, M Culinary Concepts is a mash-up of passionate, fun making professionals seeking to disrupt the status-quo and smash the culinary mold. -
Principal . CboBack:Us Agency Oct 2014 - Jan 2019> Brand Research + Strategy> Identity Development> Recruitment Marketing> Campaign Development> Digital Management> On-going Brand Management
-
Chief Branding OfficerAzpro Group Aug 2011 - Sep 2014Avondale, Arizona, UsManaged a team of 7 to lead the research, development, creative execution, and roll out of the organizations rebrand; bringing alignment to the organizations goal(s)Restructured the organizations marketing budget, reducing it by 24%, while increasing lead generation by 71%Conducted bi-annual SWOT Analysis, identifying deficiencies in the organizations marketing process; leading to an overhaul of the marketing process, which reduced project turnarounds by halfEstablished, measured and reported on brand performance, ROI, and KPIs that drove new sales initiatives and nurtured key accountsDeveloped and presented RFP responses for new accounts with a need for environmental graphics, way finding systems and large format printing solutionsRecipient of three Silver Signs of the Times Awards for my creative leadership role with Swift Transportation (Best Transit Campaign), Rousseau Farms (Best Mobile Campaign) , and azpro group (Best Self Promotional Fleet) -
Senior Brand Strategist / Art DirectorEleph'Ant Dna Sep 2009 - Feb 2011Redesigned RFP response process and pitch deck, yielding a 20% increase in new businessPresented research learnings, strategy recommendations, and creative concepts to new and existing clientsConducted market research, facilitated focus groups, and ethnographic research methods; gathered feedback, analyzed consumer behaviors and cross referenced learnings with the sales team to define client positioningCrafted and managed brand guidelines, defining the company’s voice both on and offline, identifying audience segmentsNurtured existing clients through use of SalesForce, and developed cohesive creative briefs for the design teamActed as key liaison between client and creative team, developing cohesive creative briefs for the creative team to follow, and drove timeline expectations internallySuccessfully rebranded Niagara Bottle Water, the nations largest privately held bottling company, resulting in an increase of marketshare and new business won, including the exclusive bottling for Costco
-
Brand StrategistSuccess Communications Group May 2006 - Jul 2009Whippany, Nj, UsGathered feedback from sales team and analyzed consumer behaviors to define our client’s brand positioningCrafted differentiation recruitment strategies for various healthcare clients across North AmericaCreated guidelines that defined client’s brand voice and tone both online and offline (including terminology and campaign slogans)Developed cohesive creative briefs for our creative team about marketing projects they’ll be working on (for example ebooks, email campaigns and advertising banners)Conducted competitive research to identify client’s strengths, weaknesses, opportunities, and threats (SWOT Analysis) and defined KPI’s for campaignsNurtured third party media partnerships to ensure proper media placement, rates, and drove negotiations for budgetingRecognized with the Gold Award by the Creative Excellence Awards Committee for developing “Best Multimedia Recruitment Campaign” for Phoenix Children’s Hospital; the campaign led to the highest applicant response rate using mixed media -
Account ExecutiveArvizu Advertising 2004 - 2006Phoenix, Arizona, UsCreate detailed business plans to facilitate the attainment of goals and quotasManage the entire sales cycle from finding a client to securing a dealUnearth new sales opportunities through networking and turn them into long term partnershipsPresent products to prospective clientsProvide professional after-sales support to enhance the customers’ dedicationRemain in frequent contact with the clients in your responsibility to understand their needsRespond to complaints and resolve issues aiming to customer contentment and the preservation of the company’s reputationNegotiate agreements and keep records of sales and data
Bill Backus Skills
Brand Development
Marketing
Brand Management
Marketing Strategy
Marketing Communications
Integrated Marketing
Leadership
Graphic Design
Brand Architecture
Corporate Branding
Digital Marketing
Branding And Identity
Brand Development Strategy
Direct Marketing
B2b Marketing
Corporate Identity
Brand Loyalty
Direct Mail
Social Media Marketing
Strategic Brand Positioning
Brand Implementation
Corporate Communications
Brand Equity
Creative Direction
Art Direction
Bill Backus Education Details
-
The Art Institute Of PhoenixAdvertising And Graphic Design
Frequently Asked Questions about Bill Backus
What company does Bill Backus work for?
Bill Backus works for Childhelp®
What is Bill Backus's role at the current company?
Bill Backus's current role is Head of National Brand.
What is Bill Backus's email address?
Bill Backus's email address is bi****@****ary.com
What is Bill Backus's direct phone number?
Bill Backus's direct phone number is +148059*****
What schools did Bill Backus attend?
Bill Backus attended The Art Institute Of Phoenix.
What are some of Bill Backus's interests?
Bill Backus has interest in Coffee, Fatherhood, Gardening, Brand Management, Reading, Brand Development, Environmental Branding, Brand Strategy.
What skills is Bill Backus known for?
Bill Backus has skills like Brand Development, Marketing, Brand Management, Marketing Strategy, Marketing Communications, Integrated Marketing, Leadership, Graphic Design, Brand Architecture, Corporate Branding, Digital Marketing, Branding And Identity.
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial