I am a marketing scientist, and I place almost equal emphasis on the marketing and the science. I study how consumers and shoppers think and live, and I lead and teach others to do the same. I discover insights that grow business, solve problems, inspire new products, improve customer experience, and trigger buying.I try to lead by example and follow with respect; be strategic but practical and have a bias toward action. I am rigorously quantitative but open to inspiration. I think that the world can't be explained without numbers but absolutely cannot be explained with numbers alone.I am a versatile researcher and a quick study. I think that the right question is as important as the method used to answer it, and it is my responsibility and passion to be both curious and competent. I am as comfortable with big data analytics and modeling as I am having intimate conversations with consumers in homes and stores. Predictions and algorithms are valuable, but understanding is priceless. -David Ogilvy Award Recipient from Advertising Research Foundation. -Multiple product of year awards from trade associations and retailers. -Serial founder of insights initiatives and departments. -Strategies have delivered 3X category growth.