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Bill Bean is listed as Versatile, Creative Market Research Executive. Global Experience. Thought Leadership and Strategy at Real World Insight Solutions, based in Hawthorne, California, United States. AeroLeads shows a matched LinkedIn profile for Bill Bean.
Bill Bean previously worked as Principal at Real World Insight Solutions and EVP Insights and Research at Shopper Intelligence - A Global Benchmarking System For Supermarket Categories. Bill Bean holds M.A., Human Development/Methods & Statistics from University Of Chicago.
I am a marketing scientist, and I place almost equal emphasis on the marketing and the science. I study how consumers and shoppers think and live, and I lead and teach others to do the same. I discover insights that grow business, solve problems, inspire new products, improve customer experience, and trigger buying.I try to lead by example and follow with respect; be strategic but practical and have a bias toward action. I am rigorously quantitative but open to inspiration. I think that the world can't be explained without numbers but absolutely cannot be explained with numbers alone.I am a versatile researcher and a quick study. I think that the right question is as important as the method used to answer it, and it is my responsibility and passion to be both curious and competent. I am as comfortable with big data analytics and modeling as I am having intimate conversations with consumers in homes and stores. Predictions and algorithms are valuable, but understanding is priceless. -David Ogilvy Award Recipient from Advertising Research Foundation. -Multiple product of year awards from trade associations and retailers. -Serial founder of insights initiatives and departments. -Strategies have delivered 3X category growth.
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Research and marketing strategy consulting. Marketing and Insights Strategy. Customer Experience Optimization. Media Effectiveness and Targeting. Training and Workshops. Shopper Insights and Path to Purchase. Business Intelligence, Category Management. Strategy Development and Testing. Trend Analysis. Brand Equity Tracking and Analysis.
Comprehensive source of shopper attitude and behavior for CPG categories and retailers. Shopper satisfaction and motivation, behavior and demographic profiles for targeting and segmentation, benchmarking to dozens of retailers and 124 categories. Fact-based stories and benchmarks that complete the category management and sales process. Easy to use data.
Led Global Shopper Insights function, developing research and supplier strategy and partnering with Mattel's global retail partners for growth.
New York, New York, US
Develop Colgate's global shopper insights strategy and oversee shopper insights spending in four categories and 80 countries worldwide. Oversee worldwide survey of category shoppers in over 200 retailers and 10 countries. Develop local shopper insights talents and capability through coaching, training, and consultation.
Chicago, IL, US
Founded Miller Brewing Company Trade and Shopper Insights practice supporting Channel Strategy, Category Management, and Customer Development with custom and syndicated consumer insights. Designed and implemented customer specific research with retail partners such as WalMart, Costco, SuperValu, and Safeway. Spearheaded departmental university recruiting.
Purchase, New York, US
Led all consumer research supporting Pepsi-Cola sales strategy for retail and food service, including strategic consulting with customers such as Wal*Mart, Safeway, Kroger, Burger King, and Applebee’s restaurants. Engaged customers in fact-based top-to-top discussions regarding insights into consumers’ behavior. Evaluated all consumer promotional concepts.
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Bill Bean works for Real World Insight Solutions.
Bill Bean is listed as Versatile, Creative Market Research Executive. Global Experience. Thought Leadership and Strategy at Real World Insight Solutions.
Bill Bean is based in Hawthorne, California, United States while working with Real World Insight Solutions.
Bill Bean has worked for Real World Insight Solutions, Shopper Intelligence - A Global Benchmarking System For Supermarket Categories, Mattel, Inc., Colgate Palmolive, and Miller Brewing Company.
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Bill Bean holds M.A., Human Development/Methods & Statistics from University Of Chicago.
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