Certified Professional Coach and HR Strategic Partner Specialist focused on leadership and team development, Human Resource Strategic services including employee engagement, development of HR assets, performance management systems, application of policy and practice with leadership... all in a customized, progressive and contemporary design and delivery for optimizing organizational effectiveness.

With over 25 years of Business, Community and Human Resources leadership experience, Certified Professional Coach & Energy Leadership Master Practitioner, Bill Berthel brings real-life application to the professional & personal development world. Bill’s work as a coach is unique in approach and impact and has been reported as the the most valued investment his clients make for themselves and their organizations.Our mission is described as IMPACT… making an IMPACT with the people and organizations we work with resulting in change that is better than where we started.Every partner you choose to work with should be able to articulate their “3 Uniques”. The following are the differentiating qualities that make b2 Coaching The Choice for you and your organization.1.b2’s clients want and need a thought partner who provides relevant new ideas, guidance and permission to experiment and create.2. An ability to naturally and universally relate to people and organizations. This attribute is regarded by many as the most important value b2 provides. We do so in an authentic way that quickly builds psychological safety, trust and confidence in the relationships and work we have together.3. Transforming you and your organization through a strategic, desired and lasting impact. Making an impact alone is not enough. The direction, quality and sustainability of the impact is the return on your investment.

As Human Resource Manager at Golden Artist Colors, Inc. I am entrusted to serve the most talented people in the world of artist material manufacturing.From recruitment to retirement (and everything in between) that touches a co-owner's career at Golden, I am lucky enough to serve them in countless ways:Compensation, benefits, recruitment, career development, training, business strategy, staffing, policy and best practices, coaching / mentoring, events and celebrations... all within budget!

As HR Generalist and Wellness Coordinator I supported the HR Manager with staffing and talent management, benefit administration, employee committee facilitation, leadership development and training, wage structure, job description development, recruitment and retention, employee recognition programs and health insurance modeling and analysis.

As Lab Administrator I supervised the Quality Assurance, Research and Development and Technical Support departments. I also played a role as a junior formulator formulating artist paints, mediums and varnishes. I represented Golden Artist Colors Inc, at International ASTM DO1.57 for a 10 year duration collaborating with other market leaders in writing quality and performance standards for the art materials market.