Bill Bevan Email & Phone Number

Detroit Metropolitan Area

Detroit Metropolitan Area

Detroit, Michigan

Dearborn, Mi

Dearborn Mi

*Integrate both National & Regional marketing efforts by aligning digital to a variety of other communication channels to create a seamless experience for the consumer. - Included, but not limited to; Broadcast (TV), Social & Print*Strategize, develop & execute customized creative messaging and landing environments to hit our forecasted digital performance metrics. - Display the appropriate message pre/post web activity based on the shopper's interest/intent - Use Google's advertising platforms within DoubleClick Digital Manager (DDM) - Bid Manager (DBM); Campaign Manager (DCM); Studio Manager (DSM) to execute - Communicate with Ford.com site team to analyze site traffic to identify consumers for potential targeting*Oversee the development of Branded & Tier2 OLA across multiple platforms: Desktop, Tablet & Mobile APP - Messaging - Branded/Awareness; Claim & Award; Head to Head comparisons; National & Regional retail offers; featured vehcile MYCO messaging - Campaigns - Ford Reasons Why Event; Ford Year End Sales Event; Ford SUV Sales Event; Ford Summer Sales Event; Ford Car Brand By Design; Ford CUV/SUV Brand Be Unstoppable; Ford Truck Brand Built Ford Tough; Lincoln: Black Label Brand Event; Lincoln: Wish List Sales Event - Co-manage OLA quarterly budgets of $1,000,000+*Manage Ford & Lincoln's Digital Tier 2 National Upfront OLA Campaigns across 38 Ford Dealer Advertising Groups - Tactics include: Retention, Sponsorships, Retargeting (Programmatic Media), Conquest, Mobile, Affinity, CRM, Incrementals (Heavy-ups) & in-Market - Facilitate communication with network vendors...ESPN, Bleacher Report, USA Today, Pandora, Spotify, KBB, Facebook, Car & Driver, Motor Trend, Xasis, Hulu, Youtube, Yahoo, MSN/AOL, etc. - Develop/Implement automations throughout all campaign tactics...creative optimizations & A/B testing; creative asset builds & delivery

Greater Detroit Area

- Execute Ford/Lincoln Motor Company's National & Regional OLA campaigns on a Tier 2 level (including mobile); Retention, Retargeting, Sponsorship & Conquest.- Collaborate with 3rd party vendors such as Cars.com, Cars Direct, Autotrader, Edmunds, KBB, Yahoo!, AOL, MSN, The Enthusiast Network (Source Interlink), and Jumpstart's Automotive Network to ensure digital delivery. - Manage the workflow and communications for the following TDI departments: Ad-Operations (tagging), Account: Ford Credit, Account: Ford Branding, Video/Print Production, Creative, PP&L, Digital, Media Broadcast.- Manage Digital creative requests from both Ford/Lincoln Motor Company and 3rd party vendors using our internal ad-server, DoubleClick; presented by Google. - Liaison between Ford & Lincoln Motor Company during new creative/strategy implementations and pitches.

Greater Detroit Area

- Managed & updated Ford Motor Company/Team Detroit's Vendor Management Database across 7,000+ media, creative & publishing vendors.- Identified high priority department areas within TDI's Scope of Work and developed a business case, forecasting an increased budget for Ford Motor Company domestically in 2015.- Managed the Diversity Supplier certification process by contacting current vendors/clients and expressing the benefits and rewards of becoming a WBENC, Veteran or Minority preferred business. - Collaborated with all TDI's department heads (Client Accounting, Ford Motor Media/Mindshare, Human Resources, CRM, Account: Ford Credit, Account: Ford Branding, Account: FCSD, Video/Print Production, Creative, PP&L, IT, Talent, Digital, Broadcast, etc.) to confirm and update TDI's Record Management Policy for 2015. Communicated the final revision throughout the entire agency.- Assisted with internal Technical Training sessions on Microsoft Excel, Powerpoint & Access.- Received and documented TDI's employee security request forms.

Detroit, Mi

Detroit, Mi