High-growth marketing consultant brings world-class standard of marketing operations, brand strategy, competitive tactics and lead generation. C Level strategic leadership and expertise combines with hands-on tactical execution and team development. Fortune 500 expertise across B2B, SaaS, technology, OEM and corporate marketing, including: • professionalizing marketing operations;• streamlining data centres, user analytics, customer insights;• communications, PR, media, analyst and stakeholder relations;• lead generation, funnel management, CAC, CLV, • market intel, competitive research and opportunity discovery;• strategic planning, branding, story and positioning;• product marketing, user-centric development, GTM;• content marketing, media planning, social media, web presence, digital story;• customer trial and onboarding, CX success, up-sell and referral marketing; lifecycle & retention;

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Professionalization of global marketing operations- customer identification, lead scoring, relationship and sales strategy - comprehensive digital marketing and demand generation- revenue strategy, pricing and competitive positioning- product innovation, user analysis and customer experience - product commercialization including SaaS and web-reporting systems - market development, competitive positioning

Leadership of digital marketing, e-commerce, online demand generation, partner and channel marketing programs, market development and pricing strategy, market research and customer analysis

led three digital marketing transformations - online demand generation & web-ordering systems- customer relationship marketing with integrated data systems- commercializing web-based reporting system (IoT)

led consumer experience division of major ad agency directing agency services, consumer research and market analysis, media innovation and branded customer experience across a portfolio of national accounts

Regional Head of Brand Strategy and optimization for major accounts with top-tier global ad agency (DMB&B now part of Publicis Groupe)Head of Interactive Marketing division and online Brand ManagementHead of business development

promoted to head creative team at The Agency, later absorbed into TBWA- directed concept development and brand execution of advertising for global consumer brands

Head of copywriting team Lee Davis Ayer which became TBWA- major international brands - print, broadcast, TV, direct mail