Chief Executive Officer
• Led the company through transformational change delivering record earnings and returned two significant dividends to shareholders. • Reallocated working capital by reducing inventory investment which resulted in free cash flow improvement to fund store base expansion by 30 locations.• Conducted multiple processes with investment banks – including recapitalizing the balance sheet and on boarding new private equity investors in late 2022.• Spearheaded strategic investments in customer growth initiatives including the rue21 Rewards loyalty program, a private label credit card program and set a strong foundation for customer file growth and engagement with a new CRM platform. • Relaunched the rue21 brand with a clear vision of “Affordable Fashion, Accessible to All" • Established clear values to guide actions which led to a highly calibrated and connected team, resulting in record-high employee engagement scores and national recognition for efforts to promote a diverse and inclusive workplace.
