Marketing, branding, and identity.

Branding and marketing for 8 dealerships in the Dallas Metroplex including Audi, Ferrari, Lamborghini, Maserati, Porsche, and Volkswagen. • Develop marketing materials for print and electronic media - design and content. • Create support materials for events, social media, and mobile applications. • Electronic newsletters: compose and coordinate content to produce monthly newsletters for 8 dealerships. • Implement and uphold graphic standards for the dealer group and represented brands. • Production of materials includes monthly magazine ads, sponsorship ads, vehicle marketing displays, e-mail blasts, web banners, online ads, social media branding and icons, signage, banners, posters, table-top displays, invitations, vehicle information sheets, vehicle wrap.

• Developed comprehensive brand standards for the Division of Advancement • Established and promoted a distinctive department identity that enforced the UNT parent brand• Art direction, shot selection, and editing of photography• Photography for publications including candid, atmospheric, and photos stylized according to the publications theme and design• Wrote effective copy, taglines, and headlines that clearly communicated and connected with the target audience• Produced identity and support materials for more than 40 fundraising efforts yearly by developing the visual identity and theme for events independently and in collaboration with event coordinators

• Coordinated university branding practices for the Office of Public Affairs • Developed and implemented branding, graphic style, and design standards for print and online materials• Creative lead for publications pertaining to university programs, fundraising, recruitment, and events• Photography direction and composition to meet the needs of publication theme and design• Project management lead on university wide redesign and reorganization of campus catalogs to increase usability and effectiveness, coordinated with all campus offices – Undergraduate catalog (400 pages) and Graduate catalog (300 pages)

• Layout, design, and production of camera-ready artwork to be printed on offset press. • Performed various production techniques to take materials from pre-press to finished product. • Completed bindery and production of printed products. Work includes cutting, drilling, perforating, numbering, folding, collating, glueing, and packaging.