Bill Carson Email & Phone Number

Alpharetta, Ga

Humminbird Brand

Atlanta Metro

Founded a successful multi-million dollar marketing business, independently hiring all employees and developing customer advocates Founded Carson Direct while consistently generating substantial profits 13 years. Networked with state officials and lobbied for law changes Developed and maintained budgets for Carson Direct, the FLW striped bass tour, and Bass Pro Shops promotions Continuously monitored and met established productivity goals Advertising / Marketing Drafted and negotiated contracts Managed all aspects of advertising and marketing Developed events marketing programs with complete ROI measurement Managed customer acquisition and relational selling. Re-engineered promotional practices that generated increased customer attendance while cutting costs Responsible for all local PR and media involving Bass Pro Shops Sales Sold all accounts and transitioned day to day to client advocates including The Home Depot, Americas Mart, Coca Cola USA, Peachtree Software, BB&T, The Atlanta Falcons and others Consultatively sold list and direct marketing services to major clients Floor managed retail operations at Bass Pro Shops' Outdoor World