Bill Casey

Bill Casey Email and Phone Number

International Marketing/Communications and Customer Experience Executive @ MKS Instruments
Bill Casey's Location
Andover, Massachusetts, United States, United States
About Bill Casey

A transformative and forward-thinking global executive with a proven track record of successfully delivering on objectives in the technology, distribution, and consumer electronics fields. Vast expertise in corporate communications, marketing, rebranding, customer experience, and organizational leadership. Broad International background with Fortune 500 and start-ups, including expatriate assignments in France and Thailand. Leverages a motivational and collaborative management approach with key leadership and cross-functional teams to create and sustain value for an organization.

Bill Casey's Current Company Details
MKS Instruments

Mks Instruments

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International Marketing/Communications and Customer Experience Executive
Bill Casey Work Experience Details
  • Mks Instruments
    Senior Director - Marketing Communications
    Mks Instruments Jan 2017 - Present
    Andover, Massachusetts, Us
    Lead the Marketing Communications and Brand for MKS (~$4B revenue, instruments, subsystems, systems and process control solutions for semiconductor, lasers and photonics markets).• Responsibilities include all global marketing communications programs, advertising, social media, tradeshows, media relations/PR, websites, eCommerce, intranet, and brand. Also managed internal communications and developed quarterly earnings scripts.
  • Ingram Micro
    Senior Director - Global Corporate Communications, Brand & Customer Experience
    Ingram Micro Apr 2013 - Jan 2017
    Irvine, Ca, Us
    Senior Director - Corporate Communications, Brand and Customer Experience Led global rebrand of Ingram Micro ($43B revenue: IT distribution and services). Managed corporate communications function, including internal and executive communications, CSR, PR, media relations, social media and website. Launched global intranet (SharePoint 2013) and Yammer for internal communications and collaboration. Launched Hootsuite for global social media and Meltwater for media monitoring and outreach. Directed global customer experience program, including measuring NPS (Net Promoter Score) and implementing continuous improvement programs to enhance customer satisfaction. • Increased global NPS from -13 to +15.• Managed global re-brand of company, including logo, messaging, website redesign, and all internal and external touchpoint conversions.• Oversaw global brand strategy.
  • Brightpoint (Acquired By Ingram Micro In October 2012)
    Vice President - Global Marketing
    Brightpoint (Acquired By Ingram Micro In October 2012) Sep 2011 - Mar 2013
    Irvine, California, Us
    Led global re-brand of BrightPoint ($5B revenue, mobile device services), including logo signature, primary marketing message, new service offer message platform, website redesign, and all internal and external touchpoints. Managed global marketing - strategic direction and messaging, PR and media relations, website, and social media strategies.• Successful internal and external re-brand of company. • Launched global social media program.
  • Commscope
    Vice President - Corporate & Digital Marketing
    Commscope Dec 2007 - Sep 2011
    Hickory, North Carolina, Us
    Led worldwide global marketing organization of 31 people (direct and dotted) and budget of $9M for wireless segment of Commscope ($3B revenue, technology infrastructure products). Oversaw brand, messaging, marketing campaigns, product/solution market launches for wireless segment. Managed marketing operations for three businesses (wireless, broadband, enterprise), including CRM and other sales/marketing systems, tradeshows/events/corporate marketing.• Launched digital catalog and customer-facing programs across all three businesses.• Developed new digital apps for global sales teams.
  • Andrew Corporation (Acquired By Commscope December 2007)
    Vice President - Corporate Marketing, Strategy & Customer Care
    Andrew Corporation (Acquired By Commscope December 2007) Mar 2005 - Dec 2007
    Led worldwide corporate marketing organization of 20 people and budget of $6M for Andrew ($2B revenue). Directed worldwide customer care organization of 120 people and budget of $8.5M. Oversaw all customer and order management to support revenue attainment. Managed strategy from corporate level, working with segment strategy teams. • Reorganized marketing team and launched numerous global digital programs.• Increased use of EDI for orders and invoices from 7% to approximately 25%. • Developed board presentation and three-year corporate strategy.
  • Flarion Technologies (Acquired By Qualcomm January 2006)
    Senior Director / Director - Marketing
    Flarion Technologies (Acquired By Qualcomm January 2006) Oct 2000 - Mar 2005
    Us
    Led worldwide corporate marketing team for start-up Flarion (wireless air interface acquired by Qualcomm for $800M), with responsibilities including alliance program; collateral, presentations, whitepapers and external communications; worldwide tradeshows and events; product and corporate branding; RFPs; customer demos; speaker program; and trademarks. Created marketing organization and developed strategic and tactical marketing plans and budget. Launched new corporate brand identity, including logo, website, and new look and feel across all communication tools; developed new branding for full line of products.
  • Ibiquity Digital / Lucent Digital Radio
    Director - Marketing & Sales
    Ibiquity Digital / Lucent Digital Radio Oct 1998 - Oct 2000
    Led marketing and sales for start-up LDR (which merged with competitor to create IBiquity, developer of HD Radio®). Developed strategic marketing plan and executing on key objectives such as innovative live demonstrations with leading transmitter and car radio partners at major tradeshows, new website and collateral creation, developing advertising/promotion/sponsorship campaign and customer presentations. Created and delivered partner program, including leading companies such as Harris, TI, ST Microelectronics, Alpine, Pioneer, and Panasonic. Managed product development of PAC audio coder and subsequent licensing to satellite radio companies XM and Sirius.
  • Philips Consumer Communications
    Director - Business Development/Asset Management
    Philips Consumer Communications Nov 1997 - Oct 1998
    Amsterdam, Noord-Holland, Nl
    For Philips ($31B revenue), created new business with telecom customers to add SKUs to their product portfolio and defined product requirements with Product Management and Regional Sales Team for future products. Established new process to sell refurbished product in the Global “B” goods market.
  • Alphatel Corporation
    Managing Director / Senior Vice President
    Alphatel Corporation Oct 1995 - Sep 1997
    Wilmington, Delaware, Us
    Ran consumer telephone products start-up business of 100+ people, developing consumer telephones. Grew revenue from $1M in 1995 to a projected $10M in 1997, with sales increasing from one country to forty worldwide. Launched corded, cordless, digital answering machines, and modems and developed system integration business with Lucent and Tadiran PBXs.
  • At&T Consumer Products
    Director / Manager - International Product Management
    At&T Consumer Products Oct 1992 - Oct 1995
    Dallas, Tx, Us
    Led five-year technology and product line strategies for 70 countries for AT&T division ($2B revenue). Directed product management function and managed $100M P&L for wired and cellular products. Served as member of product realization leadership team. Oversaw life-cycle management of global wired product line. Launched products worldwide, including digital answering machines and new corded phones.
  • At&T Consumer Products
    Manager
    At&T Consumer Products Jun 1990 - Oct 1992
    Dallas, Tx, Us
    Manager - National Sales Responsible for supporting attainment of sales commitment of $300M for Answering Systems Business Unit and provided total sales support to over 25 National Sales Account Managers.Executive Assistant - Group VP of Product Management Supported Group VP with day-to-day P&L operations, with revenues of over US$1 Billion. Headed up cross-functional teams focused on quality measurements, process improvements and reducing costs. Product Manager - New Business Organization Managed all aspects of technology/development for a new Wireless Venture, developing a public cordless product. Responsible for product and user trials with New England Bell and Bell Atlantic.
  • At&T Consumer Products
    Manager, Systems Analyst, Programmer
    At&T Consumer Products Sep 1983 - Jun 1990
    Dallas, Tx, Us
    Data processing expert that participated in all aspects of computer programming, including innovative EDI systems, which reduced costs by millions of dollars year over year. Managed team of 12 programmers/analysts.

Bill Casey Skills

Wireless International Marketing Start Ups Go To Market Strategy Product Management Channel Mobile Devices Product Lifecycle Management Cross Functional Team Leadership Product Marketing Telecommunications Digital Marketing Marketing Strategy Mobile Communications Mobile Technology Gsm Strategy Enterprise Software Integrated Marketing Voip Crm Managed Services Business Development Solution Selling New Business Development Marketing Sales Operations Competitive Analysis Management Business Strategy Channel Partners Integration B2b Program Management Email Marketing Leadership Team Leadership Marketing Communications Sales Multi Channel Marketing Business Alliances Process Improvement Saas Product Launch P&l Management Segmentation Cloud Computing Direct Sales Customer Experience Networking

Bill Casey Education Details

  • University Of Scranton
    University Of Scranton
    Computer Science

Frequently Asked Questions about Bill Casey

What company does Bill Casey work for?

Bill Casey works for Mks Instruments

What is Bill Casey's role at the current company?

Bill Casey's current role is International Marketing/Communications and Customer Experience Executive.

What is Bill Casey's email address?

Bill Casey's email address is bi****@****int.com

What is Bill Casey's direct phone number?

Bill Casey's direct phone number is +163099*****

What schools did Bill Casey attend?

Bill Casey attended University Of Scranton.

What skills is Bill Casey known for?

Bill Casey has skills like Wireless, International Marketing, Start Ups, Go To Market Strategy, Product Management, Channel, Mobile Devices, Product Lifecycle Management, Cross Functional Team Leadership, Product Marketing, Telecommunications, Digital Marketing.

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