Bill Casey Email & Phone Number

Andover, Massachusetts, Us

Lead the Marketing Communications and Brand for MKS (~$4B revenue, instruments, subsystems, systems and process control solutions for semiconductor, lasers and photonics markets).• Responsibilities include all global marketing communications programs, advertising, social media, tradeshows, media relations/PR, websites, eCommerce, intranet, and brand. Also managed internal communications and developed quarterly earnings scripts.

Irvine, Ca, Us

Senior Director - Corporate Communications, Brand and Customer Experience Led global rebrand of Ingram Micro ($43B revenue: IT distribution and services). Managed corporate communications function, including internal and executive communications, CSR, PR, media relations, social media and website. Launched global intranet (SharePoint 2013) and Yammer for internal communications and collaboration. Launched Hootsuite for global social media and Meltwater for media monitoring and outreach. Directed global customer experience program, including measuring NPS (Net Promoter Score) and implementing continuous improvement programs to enhance customer satisfaction. • Increased global NPS from -13 to +15.• Managed global re-brand of company, including logo, messaging, website redesign, and all internal and external touchpoint conversions.• Oversaw global brand strategy.

Irvine, California, Us

Led global re-brand of BrightPoint ($5B revenue, mobile device services), including logo signature, primary marketing message, new service offer message platform, website redesign, and all internal and external touchpoints. Managed global marketing - strategic direction and messaging, PR and media relations, website, and social media strategies.• Successful internal and external re-brand of company. • Launched global social media program.

Hickory, North Carolina, Us

Led worldwide global marketing organization of 31 people (direct and dotted) and budget of $9M for wireless segment of Commscope ($3B revenue, technology infrastructure products). Oversaw brand, messaging, marketing campaigns, product/solution market launches for wireless segment. Managed marketing operations for three businesses (wireless, broadband, enterprise), including CRM and other sales/marketing systems, tradeshows/events/corporate marketing.• Launched digital catalog and customer-facing programs across all three businesses.• Developed new digital apps for global sales teams.

Led worldwide corporate marketing organization of 20 people and budget of $6M for Andrew ($2B revenue). Directed worldwide customer care organization of 120 people and budget of $8.5M. Oversaw all customer and order management to support revenue attainment. Managed strategy from corporate level, working with segment strategy teams. • Reorganized marketing team and launched numerous global digital programs.• Increased use of EDI for orders and invoices from 7% to approximately 25%. • Developed board presentation and three-year corporate strategy.

Us

Led worldwide corporate marketing team for start-up Flarion (wireless air interface acquired by Qualcomm for $800M), with responsibilities including alliance program; collateral, presentations, whitepapers and external communications; worldwide tradeshows and events; product and corporate branding; RFPs; customer demos; speaker program; and trademarks. Created marketing organization and developed strategic and tactical marketing plans and budget. Launched new corporate brand identity, including logo, website, and new look and feel across all communication tools; developed new branding for full line of products.

Led marketing and sales for start-up LDR (which merged with competitor to create IBiquity, developer of HD Radio®). Developed strategic marketing plan and executing on key objectives such as innovative live demonstrations with leading transmitter and car radio partners at major tradeshows, new website and collateral creation, developing advertising/promotion/sponsorship campaign and customer presentations. Created and delivered partner program, including leading companies such as Harris, TI, ST Microelectronics, Alpine, Pioneer, and Panasonic. Managed product development of PAC audio coder and subsequent licensing to satellite radio companies XM and Sirius.

Amsterdam, Noord-Holland, Nl

For Philips ($31B revenue), created new business with telecom customers to add SKUs to their product portfolio and defined product requirements with Product Management and Regional Sales Team for future products. Established new process to sell refurbished product in the Global “B” goods market.

Wilmington, Delaware, Us

Ran consumer telephone products start-up business of 100+ people, developing consumer telephones. Grew revenue from $1M in 1995 to a projected $10M in 1997, with sales increasing from one country to forty worldwide. Launched corded, cordless, digital answering machines, and modems and developed system integration business with Lucent and Tadiran PBXs.

Dallas, Tx, Us

Led five-year technology and product line strategies for 70 countries for AT&T division ($2B revenue). Directed product management function and managed $100M P&L for wired and cellular products. Served as member of product realization leadership team. Oversaw life-cycle management of global wired product line. Launched products worldwide, including digital answering machines and new corded phones.

Dallas, Tx, Us

Manager - National Sales Responsible for supporting attainment of sales commitment of $300M for Answering Systems Business Unit and provided total sales support to over 25 National Sales Account Managers.Executive Assistant - Group VP of Product Management Supported Group VP with day-to-day P&L operations, with revenues of over US$1 Billion. Headed up cross-functional teams focused on quality measurements, process improvements and reducing costs. Product Manager - New Business Organization Managed all aspects of technology/development for a new Wireless Venture, developing a public cordless product. Responsible for product and user trials with New England Bell and Bell Atlantic.

Dallas, Tx, Us

Data processing expert that participated in all aspects of computer programming, including innovative EDI systems, which reduced costs by millions of dollars year over year. Managed team of 12 programmers/analysts.