Experienced sales and marketing professional with experience in the medical imaging and Ophthalmology markets. Expertise in understanding complex customer segments, diverse distribution channels, and the healthcare systems in which they work. Various leadership positions in both large and small companies, resulting in the ability to flourish in individual and collaborative settings.Marketing - Created marketing departments from ground up with complete responsibility for budgeting, staffing, and implementation of marketing plans. - Designed marketing campaigns for various customer segments: developing strategies, implementing programs, and analyzing results. - Collaborated on and led new product introduction programs both domestically and internationally. - Experience includes trade show management, KOL identification and development, customer and sales training, advertising/media, and collateral development.Sales - Successful sales background, holding various positions from Account Manager to Vice President of Sales. - Adept at developing short and long term sales strategies/plans to align with company goals. - Strong presentation skills and ability to quickly adapt to customers needs. - International sales, training, and dealer management experience.