Red Rocket Coffee’s mission is for its customers to leave a little bit happier. An uptick on the happiness scale, however slight, can and does improve the lives of our customers and our communities. In short, we make the world a better place.Results:• In combining an altruistic and community-oriented positioning with the most successful elements of the fast-casual restaurant category, Red Rocket Coffee has created the Urban Coffee House platform, which serves a higher purpose in the community to build a staunchly loyal customer base within a local radius.• Included in En Route Magazine's list of "Best Coffee Shops in Canada" (Jan 2017), Featured in national Yellow Pages "Shop the Neighbourhood" Campaign (Nov 2015)

The idea of “ad(venture)” addresses the need for agencies and consultancies to take a more active approach to results: combining brand-building artistry with bottom-line discipline, holding all parties accountable for success and basing agency compensation on meeting business performance measures, not just delivering work.Results:• United Rentals: led C-level visioning and rebranding exercises and management-level HR workshops in preparation for the 2012 United Rentals / RSC Rentals merger.• Mercedes-Benz USA: delivered +250% traffic to specific Mercedes-Benz online properties through consumer-facing online campaigns.• Fisker Automotive: drove online launch campaign to build excitement for the world’s first luxury hybrid automobile.

Zink is a high-end, photo-forward fashion, beauty and lifestyle magazine that caters to a savvy, well-cultured and upscale audience. In 2007, the US Edition won the prestigious Gold Ink Award for Best Consumer Magazine, beating out Industry heavyweights such as Vogue at #3 and Harper's Bazaar at #12. Results:• Transformed an independent Fashion Magazine into a scalable, growth-minded media enterprise, spearheading the launch of Zink Canada in 2008 and leading corresponding online social media and advertiser partnership initiatives.• Successfully repositioned the magazine as a hybrid consumer/trade title and led visual identity redesign to reinforce brand value to advertisers and consumers, attracting top-tier advertisers including Chanel, LVMH, L’Oréal, Mercedes, AMEX and Sony.

By means of a targeted, multi-brand approach, L’Oréal Canada's Salon Products Division commands a staggering market share leadership in the sale of Haircare, Haircolor and Styling products to Canadian salons. Working through a network of direct and distributor sales forces and educational teams, the Division prides itself on its sensitivity to the business and artistic needs of its partner, the hairdresser, and works endlessly to improve the industry.Results:• Established L’Oréal Professionnel as the #1 salon-distributed luxury brand in Canada, reaching market leadership in dollar sales by means of accelerated product launches, outreach to top-salons, and innovative consumer branding initiatives to reinforce leadership.• Consolidated Matrix Brand’s top ranking in unit sales, effectively widening the gap between competitors, delivering both sales and profit growth despite changes in legislation, inventory stockpiles and a slowing market.

The world's largest player in the Cosmetics Industry, L'Oréal S.A. boasts 26 global brands, and sales of over €5B. Shareholders depend on the savvy of its International Brand Management and Product Development Teams to work across the corporate network to drive brand initiatives and fuel growth in existing and developing markets.Results:• Led worldwide launches of Men Expert, L’Oréal’s first skincare brand for men, and Natural Match, new haircolor brand.• Drove brand initiatives, from concept, packaging, formula and communications development to validation through consumer testing across various markets and multi-market global product launches.

L’Oréal Canada dominates the Canadian beauty landscape, representing the lion's share of revenue, profits and media spend for the industry. Voted one of Canada's Top 50 Employers 5 years in a row, this market leader's values extend to both retailer and distributor partners, affording it privileged relationships and quicker to-market efficiencies.Results:• Delivered successful Canadian launches for multiple brands: Haircolor brands Couleur Experte and Feria Color Booster; Skincare brands Visible Results, Revitalift Night and HydraFresh; Lipstick brand Color Riche.• Managed teams responsible for sales of well over $100M, with a combined advertising and promotional budget of $12M.

The Canadian Embassy in Mexico's Fondacion canadiense para las Americas (FOCAL) is an organization committed to increased dialogue between business leaders in Canada and Mexico through local Chambers of Commerce and business networks. Funded in part by the Embassy's Commercial Division, FOCAL reports to the Canadian International Development Agency (CIDA).Results:• Identified and communicated opportunities in the Mexican Oil and Gas Sector on behalf of Canadian interests.• Facilitated market entry of Canadian Oil and Gas Equipment and Service Exporters by creating an online informational resource and professional networking site.

Based in Toronto, the Industrial Management Corporation of Canada (IMCC) specializes in the import and export of goods to and from the former Soviet Union. By stationing employees in key regions of the former Soviet state, IMCC manages all aspects of cross-border sales and shipping. Results:• Headed Foreign Relations Department in mid-sized company in former Soviet Union to oversee the import and subsequent sale of goods from the US, Canada and Europe.