Bill Doherty Email & Phone Number

Swarthmore, Pa, Us

Strategically utilize the full breadth of communications channels—social media, print, electronic newsletters, web, media relations—to deliver key messages and establish an enduring brand for Holy Ghost Prep, an all-boys high school in Bensalem, Pa.-Led advertising and marketing efforts that resulted in six strong enrollment years during a time when enrollment numbers are down at most Philadelphia area private schools.-Created “Vision 2020” collateral materials and palpable buzz among constituents that has resulted in the school reaching its five-year, $8.0 million capital campaign goal.-Started Holy Ghost Prep Magazine, the school’s first-ever alumni magazine with a circulation of 11,200.-Serve on Holy Ghost Prep’s five-person Executive Team as well as on the school’s DevelopmentCommittee and the Enrollment Committee.-Led a complete overhaul and redesign of Holy Ghost Prep’s website and manage all of the school’s website and social media content.-Effectively communicated and kept our families and students engaged through the COVID-19 pandemic, resulting in a 99% enrollment retention rate.-Serve as the keeper of the school's brand; Began and supervise the Holy Ghost Prep in-person and online school stores.-Wrote the grant proposals that led to the school receiving two two Pennsylvania redevelopment grants totaling over $3 million (grants that allowed the school to build the state-of-the-art Holt Center and will allow the school to build its first turf field with lights in the spring/summer of 2023).

Newtown Square, Pa, Us

Developed and executed a multi-channel communication strategy to position The Episcopal Academy as one of the finest Pre-K to 12th grade independent schools in the U.S. Led a four-person staff, plus a stable of vendors, and partner with the Head of School and the Directors of Development, Admissions, Academic Programs, Athletics, and External and Summer Programs to develop and support The Episcopal Academy’s overall marketing, fundraising, and student recruitment efforts. Responsibilities and accomplishments:- Raised levels of media coverage by 50% in national and local media and generated coverage in previously untapped markets such as ESPN the Magazine, Sports Illustrated, Main Line Today, and Independent Schools Magazine. Increased the number of Episcopal students recognized by local media as Students and Athletes of the Week by 60%. - Rebranded Admissions Department marketing materials and strategized innovative recruitment initiatives, resulting in record enrollment for the 2014-15 and 2015-16 school years. - Spearheaded the marketing for the initial stages of a seven-year, $75-million endowment campaign, driving the school to above-trend results of $16 million raised in the first year. - Led the redesign and editorial transformation of Connections, the school’s biannual, 10,000-circulation alumni magazine, into a substantive alumni communications vehicle that is also utilized by our fundraising and recruitment offices. Act as managing editor of all school publications.- Directed and managed all website and social media content. Developed the school’s first Twitter and Instagram channels. Developed Twitter campaign to drive local television station election of an Episcopal football game as the Philadelphia-area game of the week against schools with almost double the population in both 2013 and 2014. Oversaw a redesign of the school’s website.- Managed all of Episcopal Academy’s athletics communications efforts

Bethlehem, Pa, Us

- Wrote a highly detailed proposal that directly resulted in a $5 million gift to the university. - Created two direct marketing pieces for Lehigh’s annual giving program, print solicitation pieces that generated $729,000 in alumni giving. - Developed and managed the production of advancement communications projects and publications, including the annual report, endowment report, case statements as well as web, electronic and multimedia projects.- Oversaw all marketing and communications projects associated with university special events (i.e. Commencement, Family Weekend).

Bethlehem, Pa, Us

- Served as Assistant Editor of the Lehigh Alumni Bulletin, a quarterly alumni magazine with a circulation of 62,000. - Created interesting and engaging content for Lehigh’s website.- Enhanced visibility of Lehigh University through proactive and reactive media relations efforts. - Developed standby statements, talking points, Q&As to use in response to institutional media inquiries.- Created and executed strategic marketing communications plans that provide clear and effective messages to audiences critical to the university. - Developed crisis management strategies and messages to protect and/or enhance Lehigh’s reputation.

Provided a wide spectrum of editorial services for more than 25 national clients including universities, magazine and book publishers, web sites, newspapers and private corporations.- Crafted editorial content for Lehigh University, Alvernia University, and Saint Joseph’s University. - Wrote feature stories for widely read publications such as ESPN the Magazine, Better Homes & Gardens, The Sporting News and DTV (DirecTV’s Magazine) and web sites such as ESPN.com and USAToday.com. - Edited an ongoing series of advertising premiums for Prevention, Men’s Health and Best Life magazines. - Wrote the quarterly corporate newsletter for C.R. Bard, a multi-million dollar New Jersey-based medical supplies company. - Penned TV scripts for ESPN Classic, a cable network with a nightly viewership of 435,000.

- Spearheaded the entire effort of producing five different celebrity-titled sports yearbooks: Dick Vitale’s College Basketball Yearbook, Bill Walton’s Pro Basketball Yearbook, Bob Griese’s College Football Yearbook, Joe Theismann’s Pro Football Yearbook and Nolan Ryan’s Pro Baseball Yearbook; these books were published on deadline and saw combined annual sales of 135,000 copies. - Supervised a staff of four: two additional editors, an art director and a production manager. - Oversaw and managed all editorial and photo budgets for these nationally distributed yearbooks.

- Full-time beat writer for collegiate and high school sports in Philadelphia and surrounding suburbs for a major metro daily with a readership of 376,000. - Responsible for deadline game coverage, breaking news, analysis, and player and team features.

Education record

Education record