Bill Evenson Email & Phone Number

Bozeman, Mt, Us

Oversees all off premise chain relationships, business development, and new product introductions for an 18 state territory comprising grocery, mass merch, club, and convenience stores channels.-Gained over 2,800 new points of distribution for Spring 2021, including over 860 in Kroger, 340 in Walmart, and 950 in Target.-Cultivated and strengthened partnerships with key distributors, including Reyes, Miller Coors, Anheuser Bush, and Breakthru as well as retailers such as 7-11, Circle K, Maverik, Total Wine, BevMo, HEB, and Whole Foods.-Ended 202 up +50% over last year's sales.-Helped company pivot to Microsoft Teams and Google Zoom meetings format for chain buyers and distributor groups, delivering fact-based presentations that incorporated both VIP and syndicated data.

Cicero, Illinois, Us

Managed a team of 10 chain beer sales representatives, training and monitoring their performance to consistently exceed monthly sales projections.-Retained 80% of direct reports (versus 50% forecast), including mentoring a high-potential performer to a promotion within 12 months of launching the newly formed chain sales division.-Forecasted monthly sales goals and objectives.-Managed eight off-premise chains across the grocery, mass, convenience, and club channels that accounted for 45% of all POD's and 34% of overall sales in the off-premise chain category.-Managed all aspects of the chain business, including new item validation, advertising, monthly reviews, chain resets for Safeway and Walmart, and expanding the overall relationships with suppliers and key accounts.

San Diego, Ca, Us

Managed the Rocky Mountain Territory-Streamlined AleSmith's portfolio in the Colorado market from 16 skus down to 4 year-round and 4 seasonal skus while increasing regional sales by 29%.-Saved the brewery and distributor $5K+ in out of code products by pre-selling and realigning seasonal packages while discontinuing non-performing year-round pacakges.-Reintroduced AleSmith Brewing to the Kansas and Missouri markets, working closely with internal leadership to coordinate and prioritize year-round and seasonal skus.

Salt Lake City, Ut, Us

Managed the Colorado, New Mexico, and Arizona territories for a top 50 craft brewery, including Uinta's fourth and sixth largest distributors by volume.-Facilitated and introduced Uinta Brewing to Kansas and Texas by sourcing and implementing strategic regional distributors.-Partnered with wholesalers to develop and execute a successful marketing program that encompassed three states and led to significant chain penetration.-Drove consistent double-digit growth across the assigned territory, achieving 108% of quota in New Mexico, 119% in Colorado, and 145% in Arizona.

Built a client base from zero, ultimately representing two craft breweries, two importers, one cidery, and one winery across a four state region.-Facilitated critical relationships between clients and six distributor networks.-Managed clients' pricing, budgeting, inventory management, and sku rationalization.Designed and implemented client-specific sales strategies, including regular presentations to the distributor sales force and all levels of management.

Ciudad De Mexico, Distrito Federal, Mx

Resposible for sales and marketing of Grupo Modelo brands through distributor networks and coordintaing with local and regional importer sales.

Ciudad De Mexico, Distrito Federal, Mx

Responsible for distributor management across five states and 10 distributor networks, with the supervision of one direct report.-Partnered with national imports Barton and Gambrinus to deliver fact-based, data driven presentations based on market insights to all channels of off-premise chain accounts, including grocery, mass retail, C-store, and liquor store chains.-Partnered with a cross-functional team to develop the US growth of Modelo Especial and entry of Corona Light brands.

B.S. Geology

Education record