Bill Evenson Email and Phone Number
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I have 25 years of supplier/distributor management and sales in the alcoholic beverage industry covering national, regional, and local accounts across multiple states. I have managed a 10-person sales team specializing on off-premise chain sales across all channels of business involving a craft/import portfolio of 50+ breweries. I assisted in the activation of strong beer into the Colorado chain market, coordinating sales and merchandising teams as well as troubleshooting store and chain level issues involving the delivery and placement of 55,000+ cases. I have previous experience in running my own brokering business, introducing and managing craft/import beer, wine, and spirits across five states. I have worked for an international import beer group covering off-premise national accounts. My training is extensive: Fact-Based Selling seminars, CM Profit Group IRI workshops, CEB Leadership and Training.SALES LEADERSHIP • BEER, WINE & SPIRITS DISTRIBUTION • REGIONAL MANAGEMENT • ACCOUNT GROWTH● Extensive credentials in sales leadership and account management of suppliers and distributors throughout the adult beverage industry. Long-term relationships with national, regional, and local players nationwide.● Accomplished Sales Manager who has hired, trained, and developed teams of up to 10 employees. Consistent track record of motivating and supporting sales executives to exceed quotas. ● A highly versatile professional whose experience includes activating beverage lines in new markets, chain market development, working with merchandising teams, and troubleshooting high-volume store and chain-level issues. ● Possesses an entrepreneur’s sense of ownership, with previous experience running a business brokerage that introduced, launched, and managed partnerships between distributors and breweries, importers, wineries, and spirits manufacturers across five states. ● A “student of sales,” whose ongoing education includes the completion of Fact-Based Selling seminars, CM Profit Group IRI workshops, and CEB Leadership and Training.Strategic Business Planning • Distributor Management • Promotional Planning • Data Modeling & Analysis • Forecasting & Trend Analysis • Business Process Development • Financial Analysis • Program Execution Effective Communication & Executive Presentations • Vendor Management • Sales Leadership • Microsoft Office • SAP
Montucky Cold Snacks
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Chain Account DirectorMontucky Cold Snacks Aug 2020 - PresentBozeman, Mt, UsOversees all off premise chain relationships, business development, and new product introductions for an 18 state territory comprising grocery, mass merch, club, and convenience stores channels.-Gained over 2,800 new points of distribution for Spring 2021, including over 860 in Kroger, 340 in Walmart, and 950 in Target.-Cultivated and strengthened partnerships with key distributors, including Reyes, Miller Coors, Anheuser Bush, and Breakthru as well as retailers such as 7-11, Circle K, Maverik, Total Wine, BevMo, HEB, and Whole Foods.-Ended 202 up +50% over last year's sales.-Helped company pivot to Microsoft Teams and Google Zoom meetings format for chain buyers and distributor groups, delivering fact-based presentations that incorporated both VIP and syndicated data. -
Key Account ManagerBreakthru Beverage Group Dec 2018 - Aug 2020Cicero, Illinois, UsManaged a team of 10 chain beer sales representatives, training and monitoring their performance to consistently exceed monthly sales projections.-Retained 80% of direct reports (versus 50% forecast), including mentoring a high-potential performer to a promotion within 12 months of launching the newly formed chain sales division.-Forecasted monthly sales goals and objectives.-Managed eight off-premise chains across the grocery, mass, convenience, and club channels that accounted for 45% of all POD's and 34% of overall sales in the off-premise chain category.-Managed all aspects of the chain business, including new item validation, advertising, monthly reviews, chain resets for Safeway and Walmart, and expanding the overall relationships with suppliers and key accounts. -
Territory Sales Manager; On/Off-Premise Chain ManagerAlesmith Brewing Company Nov 2017 - Dec 2018San Diego, Ca, UsManaged the Rocky Mountain Territory-Streamlined AleSmith's portfolio in the Colorado market from 16 skus down to 4 year-round and 4 seasonal skus while increasing regional sales by 29%.-Saved the brewery and distributor $5K+ in out of code products by pre-selling and realigning seasonal packages while discontinuing non-performing year-round pacakges.-Reintroduced AleSmith Brewing to the Kansas and Missouri markets, working closely with internal leadership to coordinate and prioritize year-round and seasonal skus. -
Southwest Territory SalesUinta Brewing Company Jan 2014 - Aug 2017Salt Lake City, Ut, UsManaged the Colorado, New Mexico, and Arizona territories for a top 50 craft brewery, including Uinta's fourth and sixth largest distributors by volume.-Facilitated and introduced Uinta Brewing to Kansas and Texas by sourcing and implementing strategic regional distributors.-Partnered with wholesalers to develop and execute a successful marketing program that encompassed three states and led to significant chain penetration.-Drove consistent double-digit growth across the assigned territory, achieving 108% of quota in New Mexico, 119% in Colorado, and 145% in Arizona. -
PresidentEvenson Beverage Company Aug 2007 - Dec 2013Built a client base from zero, ultimately representing two craft breweries, two importers, one cidery, and one winery across a four state region.-Facilitated critical relationships between clients and six distributor networks.-Managed clients' pricing, budgeting, inventory management, and sku rationalization.Designed and implemented client-specific sales strategies, including regular presentations to the distributor sales force and all levels of management.
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Regional Sales ManagerGrupo Modelo S.A. De C.V. Jan 2005 - Dec 2006Ciudad De Mexico, Distrito Federal, MxResposible for sales and marketing of Grupo Modelo brands through distributor networks and coordintaing with local and regional importer sales. -
Off-Premise National Account ManagerGrupo Modelo S.A. De C.V. Mar 2001 - Dec 2005Ciudad De Mexico, Distrito Federal, MxResponsible for distributor management across five states and 10 distributor networks, with the supervision of one direct report.-Partnered with national imports Barton and Gambrinus to deliver fact-based, data driven presentations based on market insights to all channels of off-premise chain accounts, including grocery, mass retail, C-store, and liquor store chains.-Partnered with a cross-functional team to develop the US growth of Modelo Especial and entry of Corona Light brands.
Bill Evenson Skills
Bill Evenson Education Details
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Colorado State UniversityB.S. Geology -
California Lutheran University
Frequently Asked Questions about Bill Evenson
What company does Bill Evenson work for?
Bill Evenson works for Montucky Cold Snacks
What is Bill Evenson's role at the current company?
Bill Evenson's current role is Chain Account Director| Adult Beverage Distribution | Sales Leadership | Regional Manager | Retail Account Growth.
What is Bill Evenson's email address?
Bill Evenson's email address is ev****@****ast.net
What is Bill Evenson's direct phone number?
Bill Evenson's direct phone number is +172053*****
What schools did Bill Evenson attend?
Bill Evenson attended Colorado State University, California Lutheran University.
What skills is Bill Evenson known for?
Bill Evenson has skills like National Account Development, Distribution Strategies.
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