Over 30 years of consistent sales and customer growth achievement. Pivotal member of sales teams, delivering energy and marketing expertise for market share expansion and customer retention. Collaborator with entrepreneurial drive. Worked across the enterprise and account base to ensure client growth and satisfaction. Opened new channels and business lines, re-energized stagnant accounts, drove revenue and increased market share. Skilled relationship manager with ability to inspire trust for long-term partnerships. Account strategist and tactician. Overcame complex business challenges helping executives make decisions and employing experienced-backed judgment, innovation, strong work ethic, humor and integrity. Ability to influence others through strong leadership, communications, efficient problem solving and attentive service.Summary of Qualifications:• A proven revenue builder with experience in both old and new media sales; in software and hardware sales; and creating new revenue opportunities in emerging markets while increasing new revenues from mature commerce ventures• A skilled marketer with experience and success in market research and analysis, brand development, guerilla marketing, audience profiling, media buying, and creative production• Proven ability to effectively manage a start up resulting in exponential gains in ROI, profitability, productivity, and market share• Ability to lead sales teams with financial successSpecialties: SalesSales TrainingMarket ResearchCreating Marketing tools & programs
Augusta Magazine - Morris Media Network
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Advertising ExecutiveAugusta Magazine - Morris Media Network Feb 2023 - PresentAugusta, Georgia, United States
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Digital - New Business DevelopmentEvening Post Publishing Jan 2021 - PresentAiken, South Carolina, United States• Develop and sell digital program strategies to meet the revenue goals• Create digital target market specific sales plans to be implemented to meet advertiser short term and long term sales goals• Craft and present programs and packages to individual advertisers and to agency accounts
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Senior Dealer Success ConsultantCox Automotive Inc. Nov 2017 - Aug 2020Augusta, Georgia Area• Represented Cox Automotive products: Dealer.com, Autotrader, and Kelly Blue Book• Worked closely with assigned dealers to provide a consultative sales-assessment of their Internet advertising needso 145% to Digital goal14 straight months• Expand relationships with dealer partners to maximize revenue opportunities• Leverage qualitative and quantitative data to provide dealer insights• Identify cross-sell and upsell opportunities • Proficient in Salesforce -
Director Of Digital New Business Development - Lee EnterprisesLee Enterprises Mar 2015 - Oct 2017Davenport, Iowa• Created digital strategies & partnerships with the Lee business units and their advertiserso 2016 & 2017 –Exceeded corporate sales goals• Using data and analytics from Datalogix and Nielsen, engaged with retail partners on category management and business analytics to help improve the performance of their business• Developed digital market specific sales plans to be implemented by the sales teams • Created advertiser seminars touting sales products and tools• Business Development – Okanjo (Lee’s early investment in e-commerce) -
Affiliate Account ManagerAdpay Jun 2013 - Mar 2015• Sold software and sales programs in high revenue Classified categorieso Real Estateo Automotiveo Employment• Met monthly sales goals; reached 105%of sales goal in 2014• Proficient in Salesforce
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Regional DirectorTravidia Feb 2005 - May 2013• Managed sales, set ups and implementation of shopping programs for local businesses• Increased customer base by 40% each year (Beginning in 2006)o Increased revenues yearly: 2006 - $250,000, 2008 - $690,000, 2009 - $1.1 million, 2012 - $2.3 million• Created business KPI’s through data analysis, brand marketing, product placement, and traffic growth (in-store and online)
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New Business Development ManagerMorris Digital Works May 1995 - Feb 2005 Assisted in the establishment of a new division and new revenue line to sell online hardware and software solutions to the media industry Created and assisted in the development of marketing and sales tools, including conference and promotional sales strategies Created specific business plans for newspapers and TV stations -
Director - New Business DevelopmentMorris Digitalworks, Morris Communications May 1995 - Apr 2001 Oversaw the sales and marketing efforts for Morris Communications Companies (MCC) newspaper, radio, travel, and magazine online divisions Introduced a new, interactive media to the management and sales groups at each MCC property Led and directed a seven person team with responsibilities of generating new revenue streams, enhancing mature revenue streams, and creating synergies with new and old media Developed sales training programs for sales teams (specific to each media) Created budgets and sales programs for each division’s units for the first three years in the new media realm
Bill Ferguson Education Details
Frequently Asked Questions about Bill Ferguson
What company does Bill Ferguson work for?
Bill Ferguson works for Augusta Magazine - Morris Media Network
What is Bill Ferguson's role at the current company?
Bill Ferguson's current role is Experienced, sales representative, skilled marketer, and proven revenue builder..
What schools did Bill Ferguson attend?
Bill Ferguson attended Towson University.
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Bill Ferguson
President Of The Senate, State Senator (46Th Leg. Dist.) | Svp & Counsel, Ci RenewablesBaltimore, Md4jhu.edu, gmail.com, senate.state.md.us, maryland.gov -
1state.co.us
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Bill Ferguson
Kansas City, Mo7gmail.com, gmail.com, yahoo.com, commercebank.com, nbhbank.com, centralbank.net, centralbank.net3 +181647XXXXX
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6msn.com, comcast.com, yahoo.com, hotmail.com, cox.net, ci.newton.ma.us
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