Bill Harvey Email and Phone Number
State College, PA, US
Bill Harvey's Location
State College, Pennsylvania, United States, United States
Bill Harvey's Contact Details
Bill Harvey work email
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Bill Harvey personal email
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Bill Harvey phone numbers
About Bill Harvey
Bill Harvey is a Board Member at PIPER AVIATION MUSEUM FOUNDATION. He possess expertise in strategy, market research, leadership, management, marketing strategy and 45 more skills.
Bill Harvey's Current Company Details
Bill Harvey Work Experience Details
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Board MemberPiper Aviation Museum FoundationState College, Pa, Us
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Executive Director, Marketing Retired 2022Penn State University Dec 2016 - Jan 2022State College, Pennsylvania Area• Senior marketing manager for Outreach and Online Education with approximately 80% of resources dedicated to Penn State World Campus (online learning)• Grew World Campus from 3,858 enrollments in 2006 to 18,705 enrollments in 2017• Financial responsibility for $180 million in revenue and a national marketing budget• Manage and mentor eight direct reports and a staff of over 100 employees employed in market research, marketing strategy (brand and program levels), creative services, website development, social media, CRM, public relations, internal communications, sales and client service roles• Support university-wide marketing efforts in partnership with university administrative and academic leaders -
Senior Director, Market Research, Strategy And Business DevelopmentPenn State University Aug 2007 - Dec 2016State College, Pennsylvania Area• Develop and implement digital and traditional marketing and sales strategies to achieve annual enrollment objectives• Oversee brand, program and channel marketing managers• Conceive and implement alternate marketing and sales channels to grow student enrollments• Create and implement a scope of work planning and budgeting process that has been adopted by the entire organization• Member of the Outreach and World Campus leadership teams.
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Director, Market Research And AnalyticsPenn State University Sep 2006 - Aug 2007State College, Pennsylvania Area• Manage eleven employees responsible for market and program research for Penn State's World Campus• Re-focused staff toward high-ROI, actionable, program-related research• Introduced consumer targeting and geo-spatial analytics as a means of evaluating national markets• Established consistent practices for market and program research including competitive, pricing, segment targeting, product differentiation and critical purchase decision factors
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Vice President, National Accounts GroupThe Nielsen Company /Claritas Jan 2000 - Sep 2006Washington D.C. Metro Area• Manage group responsible for consultation, client support and sales for Claritas’ largest Financial Services and Retail Clients. Clients include CitiGroup, Federated Department Stores, Chase, Fidelity Investments, Michelin and Starbucks.• Direct responsibility for over $18M in annual revenue; the largest field division within Claritas• Lead consultant for developing customer acquisition, cross-sell and retention strategies with client executive management• Senior advisor to Claritas Product Management for Retail and Financial Services Industries• Chair of Claritas’ Operations Team, reporting to CEO -
Vice President, Financial Services GroupThe Nielsen Company/Claritas Jan 1996 - Dec 1999Arlington, Va• Direct responsibility for over $16M in annual revenue in 1999. Attained 122% of 1996 profit goal, 105% in 1997 and 108% in 1998. Led all Claritas Divisions in profit, revenue, new sales and client retention in 1996 and 1998• Manage department of 36 field and product management staff. Direct management of eight VP-level reports responsible for managing regional offices and product lines• Oversee client portfolio that includes 42 of the top 50 financial services providers in the U.S.• Provide senior level consultation for major clients, with annual license relationships of over $250,000• Member of senior management team responsible for short and long term planning, budgeting, marketing and product development• Report to Industry President
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Vp, Southeast RegionInlighten Communications 1993 - 1996Washington D.C. Metro Area• Established and managed the southeast regional office in an equity position for startup company.• Member of product development and marketing team responsible for designing and implementing the first distribution network for video in-store programming.• Developed a client base in a new market, generating over $350,000 in annual revenue within the first eighteen months• Successfully introduced and sold a new product concept to a diverse client base, which included major banks, retailers and universities.• Provided consultation support for developing in-store video campaigns.
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National Director, Financial Services ResearchThe Nielsen Company/Claritas Jan 1992 - Sep 1993Washington D.C. Metro Area• P&L responsibility for the nations’ largest syndicated study focusing on use and awareness of financial services brands and categories.• Responsible for generating more than $5M in annual renewable revenue from the nation’s largest financial institutions• Managed a staff of 12, responsible for product development, marketing, sales and client service.• Created and implemented new business plan for mature product that focused on expanding product applications to serve new markets. Identified and established partnerships with third-party providers to re-market product or use product as a component in their offerings. Revenue increased from $3.4M to $5.3 million in first year of implementation.• Directed activities of interviewing facility responsible for over 130,000 household interviews per year.
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Senior Account ExecutiveThe Nielsen Company/Claritas Feb 1989 - Jan 1992Washington D.C. Metro Area• Sales and client service responsibilities for financial services clients in NY and PA.• Met or exceeded new sales and renewal goals for three consecutive years.• Received new sales award in 1991 and 1992 for generating annual new sales of more than $500,000.
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Vp Healthcare DivisionAccountline Mar 1987 - Jan 1989Greater Philadelphia Area• Client Support Manager for new subsidiary, responsible for marketing customer targeting applications to pharmaceutical companies and healthcare providers.• Successfully implemented charter programs into 13 major healthcare providers. Converted 10 to new clients within a three-month period.• Managed product management, marketing, sales and client service staff of 7 persons in 2 regional offices.• Developed strategic plan for PC-based geographic information system.
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Senior Account ExecutiveAccountline Jan 1985 - Feb 1987Greater Philadelphia Area• Provided product support and training for marketing database that profiles consumer financial behavior.• Worked directly with mid-senior management at large institutions, including Citibank, Chase, PNC, Mellon and Bank of America.• Responsible for expanding existing client relationships, as well as selling to new prospects.• Assisted in the development of the industry’s first geodemographic reporting and mapping software for financial applications.
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Market Research ManagerProvident Bank Of Maryland Jun 1982 - Jan 1985Baltimore, Maryland Area• Established market research function at regional financial institution• Conducted corporate identify research and led corporate identity change project• Developed a site strategy for the first ATM system deployment• Responsible for growing ATM transactions and establishing a phase II rollout plan based on site models created from phase I deployment data• Conducted research and provided recommendations to senior management for the bank's first cash management account launched in response to early 1980's regulatory changes
Bill Harvey Skills
Strategy
Market Research
Leadership
Management
Marketing Strategy
Analytics
Marketing
Strategic Planning
Crm
Competitive Analysis
Business Development
Sales
Data Analysis
Project Management
Product Management
Research
Public Speaking
Executive Management
Social Media
Team Building
Product Development
Business Strategy
Segmentation
Training
Strategic Partnerships
Team Leadership
New Business Development
Marketing Research
Cross Functional Team Leadership
Sales Management
Customer Relationship Management
Budgets
Customer Service
Direct Marketing
Microsoft Office
Account Management
Analysis
Public Relations
Event Planning
Marketing Communications
Microsoft Excel
Project Planning
Powerpoint
Salesforce.com
Product Marketing
Market Analysis
Program Management
Forecasting
Social Media Marketing
Online Marketing
Bill Harvey Education Details
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Credits Toward Mba -
Mount Saint Mary'S UniversityBusiness
Frequently Asked Questions about Bill Harvey
What company does Bill Harvey work for?
Bill Harvey works for Piper Aviation Museum Foundation
What is Bill Harvey's role at the current company?
Bill Harvey's current role is Board Member.
What is Bill Harvey's email address?
Bill Harvey's email address is ww****@****psu.edu
What is Bill Harvey's direct phone number?
Bill Harvey's direct phone number is +181486*****
What schools did Bill Harvey attend?
Bill Harvey attended Loyola University Maryland, Mount Saint Mary's University.
What skills is Bill Harvey known for?
Bill Harvey has skills like Strategy, Market Research, Leadership, Management, Marketing Strategy, Analytics, Marketing, Strategic Planning, Crm, Competitive Analysis, Business Development, Sales.
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