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For 25 years, I have helped organizations define and communicate their brand. A breakthrough came in 2006 when we stopped measuring satisfaction and began to strive for indispensability. The most successful stopped asking “what do we do? but asked, “What should we be?” to make their mission come to life. I also found out many companies fire those innovators they needed the most, usually because of politically-obstructive cultures.This became the basis for our book,"The Disposable Visionary-a survival guide for change agents." Today, I'm honored to work with passionate servant leaders who put their mission before personal goals or agendas. They focus on making others successful and continually ask, “What is the ultimate fulfillment of our mission? The group comprises the leadership, staff and faculty of Christian Academy of Louisville. With 4 campuses, it has become the country's largest Christian school system, praised as “The best Christian School in the nation” by the founder of the Assoc. of Christian Schoolsl International. Like many private schools, it has outstanding academics. But imagine students with a vision to raise $40,000 to build an orphanage in India. Imagine talent earning 3 of 8 art scholarships awarded nationally. Imagine elementary musicians performing on television, but said the real highlight of the day was playing at a nursing home. Imagine championship athletes who see their true record in how many opposing teams prayed with them. This is education transforming hearts and minds. I was hired as Marketing Director but my real role is Chief Storyteller, sharing what happens when people follow a vision to do what it takes to develop God-given spiritual, academic, artistic and athletic talent. At Christian Academy, passion starts at the top and is caught by the students. It is a joy to tell stories of God leading these students to transform themselves, their school and the world. Contact Info:wajerome@verizon.net; 215.579.9936Specialties: Specialties:1) Brand and vision development; 2) loyalty/retention/engagement; 3) association growth; 4) marketing strategy based on data analytics and research; 5) program and communications innovation
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Chief Storyteller / Director Of MarketingChristian Academy Of Louisville Aug 2014 - Jun 2021Louisville, KentuckyI celebrate how God is working through the students, faculty and staff of the Christian Academy School System in greater Kentucky. I serve to make others successful in their passion to develop the the fullest students' God-given abilities to transform their world for Christ.
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Director Of MarketingMortenson Family Dental 2012 - 2014Louisville, Kentucky Area -
Adjunct Professor Of Marketing And ManagementIndiana Wesleyan University Jul 2011 - Nov 2012Louisville, Kentucky Area -
Marketing DirectorUniversity Of Louisville 2011 - 2012
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Founder, Chief Brand StrategistCrossroads Strategies 2001 - 2012Louisville, Kentucky AreaCreated consulting and coaching practice that maximizes the brand value for companies, associations and non-profit organizations. Core benefit is a combination of measuring how each organization can become "indispensable" to its market with an understanding of “servant leadership” concepts to stimulate internal productivity. The result has been increased vision for leaders, enhanced engagement and loyalty for customers, and greater productivity and innovation by employees. Clients included Johnson & Johnson, University of Louisville, American College of Healthcare Executives, Marketing General, Inc., Greater Louisville Chamber of Commerce, Merck Pharmaceuticals, Lenox, Prudential, Genmab, Inc. Milton Roy/United Technologies.
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Vp, Chief Strategy OfficerMarketing General Mar 2007 - Apr 2010I developed brand and marketing strategies for associations to increase membership growth, retention and engagement. I was hired as VP and Chief Strategy Officer after serving as consultant and coach for the agency for the previous two years. Clients include the U.S. Naval Institute, Society of Industrial and Organizational Psychologists, Institute for Internal Auditors, American College of Emergency Physicians, Society of Human Resource Management, Institute of Real Estate Management among othersCall or email me today. wajerome@verizon.net or 215.579.9936 -
Founding Partner, Executive VpMeridian Direct 1996 - 2000Founded the full-service direct marketing ad agency Meridian Direct as both a stand-alone agency and as an integrated strategy and communications department for the $120 million motivation firm, Meridian Enterprises. Enhanced the sales and incentive efforts companies such as Domino’s Pizza, Aid Association for Lutherans, Chase Manhattan Ban, American Skandia, Ralston Purina and Monier Lifetile
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Managing DirectorClarion Direct 1993 - 1996
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Account DirectorDimac Direct Jan 1989 - Dec 1992Introduced new marketing concepts and venues for Fortune 200 clients for the county’s largest direct marketing agency. Increased the sales effectiveness with new trial and loyalty programs for Hallmark, Marriott, Ralston Purina, Toys ‘R Us, Purina Mills, Pacific Bell, Mellon Finance and the St. Louis Art Museum
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Avp, Marketing Director / Strategic Planning DirectorCiticorp Jun 1980 - Jan 1989Part of the marketing leadership that created the first nationwide retail bank concept, resulting in the nation’s largest second mortgage company. Introduced new marketing concepts within the financial services industry such as timed coupons and CRM services which increased the effectiveness of some programs by over 50%.
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Frequently Asked Questions about Bill Jerome
What is Bill Jerome's role at the current company?
Bill Jerome's current role is Writer, brand developer; co-author of "The Disposable Visionary." Retired Chief Storyteller/ Marketing Director at Christian Academy of Louisville.
What is Bill Jerome's email address?
Bill Jerome's email address is bj****@****ols.org
What is Bill Jerome's direct phone number?
Bill Jerome's direct phone number is +150224*****
What schools did Bill Jerome attend?
Bill Jerome attended Northwestern University - Kellogg School Of Management, Princeton University.
What are some of Bill Jerome's interests?
Bill Jerome has interest in Humor In Management, Servant Leadership, Employee And Customer Engagement.
What skills is Bill Jerome known for?
Bill Jerome has skills like Marketing Strategy, Marketing, Strategic Planning, Marketing Communications, Strategy, Leadership, Integrated Marketing, Email Marketing, Social Media Marketing, Crm, Online Advertising, Advertising.
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