Led both the Data & Insights Team and the Data Engineering Team. Supported all Data and Reporting needs for the company. Navigated two huge migrations that remediated years of technical debt. Rebuilt teams, established higher standards and created better work relationships with stakeholders. Sponsored and judged the first generative AI hackathon in company history. Actively built relationships with other Hearst companies and combined resources for efficiency and to help all of us have the best ideas.

Led the Data & Insights Team at a rapidly changing online media company. Priorities, required metrics and the direction of the company changed with great frequency and I had to redirect the team accordingly. I set up standard reporting tools to replace internally built ones. Provided all reporting and analysis to determine the success and viability of numerous company initiatives (including ventures into e-commerce, video and audio streaming services, affiliate programs, etc.).

Led the Business Strategy and Intelligence Team. Responsible for all business metrics, customer research, reporting tools, data integrity and business insights. Built models for various business proposals. Trained and motivated a team of analysts and researchers. Worked closely with Product, Marketing, Data Science and Tech teams. Met regularly with Exec Team on strategic and tactical decisions.

I provided thought leadership on capturing, defining, analyzing and utilizing marketplace data, and supported all departments of a rapidly growing start-up food ordering platform. Building from scratch a Business Intelligence team, I drove data acquisition and reporting. I restructured operational procedures and heightened the level of analysis by creating meaningful metrics. I also supplied analytic support which was instrumental in securing Series B funding.

I developed a data-driven strategy which encompassed data acquisition, business intelligence and reporting tools, data science initiatives and advanced analytics. In this role, I also led the Business Insights and Campaign Support teams. Spearheading activities for reporting, forecasting, analyzing and interpreting customer research was also among my responsibilities. One of my accomplishments during this tenure was the design of a Voice of Customer study which strategically redirected company priorities.

Prepared sessions on best practices in Analytics and customer scoring. Participated in calls on various subjects of interest. Reviewed resumes for early Analytics prospects.

Fostered company growth through data analyses which supported marketing and strategic analyses. Created analytical models via SQL, Access, Excel, and Tableau. Improvised and adapted models to react to changing priorities and ad hoc requests.

Oversaw and managed the needs for business intelligence tools and services. Provided data and analyses to support company initiatives and growth opportunities.

Managed a team of analysts and oversaw customer analysis, segmentation and scoring, RFM, surveys and A/B testing. Provided analysis which resulted in a highly successful, multi-channel loyalty program. Regularly promoted to positions of increased responsibility.

Provided operational, analytical and inventory support to a large, dynamic and creative Special Sales force.

Managed the operations, inventory management and analytics for a book club's attempt to enter the Trade Publishing Market

Responsible for all Inventory Management of the Adult Trade List. Managed the schedule of a publisher-dedicated on-site printing operation. Created the role of inventory analyst by being the first to leverage data for purposes beyond simple reorder planning.